Do Personal Passions Make You a Better B2B Blogger?
B2B Memes
AUGUST 31, 2010
It can be an effective approach, but it’s not without landmines. Consider, for instance, how these well-known blogs use figures from popular culture to illuminate B2B subjects: Hubspot and sports: “ Why I Would Hire Bode Miller as My Inbound Marketer.”. You don’t have to look very far to find plenty of examples.
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