Martech

NOVEMBER 21, 2023

But here are a few secrets that savvy marketing leaders should know to help deliver exceptional results despite resource constraints. And yes, data is your guiding light, especially when resources are scarce. Just because something worked in the past doesn’t mean it’s still effective. It’s good advice.

Allocation 109

Allocation Resources Work Management Marketing Management 109

Webbiquity

APRIL 18, 2023

There are established, effective eCommerce marketing tactics you can use to increase base revenue and upsell opportunities in a very short period of time. These practices can help you expand your online business while providing your customers with more control of their buying experience. Guest post by Nina Petrov.

eCommerce 294

eCommerce Social Media Tactics B2B Marketing 294

Oktopost

APRIL 13, 2023

Episode Summary Managing priorities, projects, and tactics with limited resources has become a common challenge faced by many modern-day marketing leaders. To effectively manage these constraints comes down to strategic planning, effective communication, agile practices, and continuous optimization. Catch all episodes here.

Resources 118

Resources Work Management Tactics Marketing Management 118

Marketing Insider Group

DECEMBER 1, 2023

Research from The Sales Management Association show sales people believe it’s the most important, least supported sales resource. To make sales coaching effective, managers or coaches must know the specific performance elements that require coaching. What Are We Coaching For? The top level objective of sales coaching is clear.

B2B Sales 175

B2B Sales Effectiveness Work Management Marketing Management 175

Seismic

MARCH 26, 2024

We wanted enablers to leave with practical and strategic tips to help them create a comprehensive plan that leads to impactful learning and enablement efforts. Ashton: Blended learning, for me, means seamlessly combining traditional classroom teaching with online resources. Meeting users where they are is key!

Peer-to-peer 115

Peer-to-peer Effectiveness Training Advertising Mediums 115

Martech

JANUARY 31, 2024

Effective marketing leaders also need to be masters of communication. Both the platoon leader and the marketing leader in this example are effective leaders. You may push back and discuss whether you have the resources you need to achieve the goals. You might gather some data to help make your case. Some will be a fit.

Effectiveness 112

Effectiveness Work Management Marketing Management Planning 112

Marketing Insider Group

MARCH 27, 2023

To help your company build practical and long-standing client retention strategies in 2023, here are some proven approaches to get started. Image Source: Zippia Ensuring your company has the most effective, dedicated resources that deliver detailed and engaging solutions will quickly improve your B2B client retention rates.

Tactics 253

Tactics Effectiveness B2B Marketing Management 253

Webbiquity

JULY 28, 2022

Businesses, particularly smaller companies, frequently focus their resources and efforts on developing and producing new products. 12 effective product launch email templates for enhanced performance. Product launch marketing helps your solution get the exposure it needs to succeed. Guest post by Flavia Silipo.

Product 258

Product Effectiveness Template Marketing Automation Services 258

Anyword

JANUARY 4, 2023

Writing effective copy is no easy feat — for anyone. Fortunately, there are plenty of resources available to help non-native speakers become successful copywriters. Here, we’ll discuss six essential copywriting resources that non-native English speakers can use to improve their skills and make their content stand out.

Copywriting 98

Copywriting Resources Press Course 98

Heinz Marketing

JULY 29, 2022

As a strategic consulting firm, our number one objective is to ensure our people are armed with the experience and know-how to help our clients achieve their B2B goals. Once we do find the right people, we invest a lot of time and human capital to ensure their onboarding experience is both effective and efficient.

Resources 100

Resources B2B Marketing Analytics Tools Lead Gen 100

Marketing Insider Group

MAY 11, 2021

Taking CX seriously is an excellent way to stand out from the noise that’s saturating your industry to help you win loyal customers. One effective way to build unique experiences for your customers is by using predictive analytics. Using critical consumer data can help you predict future behavior among customers.

Lead Ranking 356

Lead Ranking Analytics Marketing AI Marketing Budget 356

Biznology

OCTOBER 20, 2020

Organizations that embark on digital transformations quickly realize their scarcest resource becomes the software engineers who built the organization’s offerings. One effective way to allocate resources is to take a three-pronged approach: Focus your own engineers on developing market differentiating features and capabilities.

Allocation 104

Allocation Digital Transformation Resources Budget Programs 104

Zoominfo

OCTOBER 13, 2023

In order to avoid fines, penalties, and breaking customer trust, it’s important to understand key privacy laws in Germany and how to go to market in an effective, compliant way. As such, utilizing ZoomInfo to find businesses that are in the market for your products and services will help you meet the bar for implied consent.

Marketing Analytics Tools 130

Marketing Analytics Tools Telemarketing Zoominfo Effectiveness 130

Sprout Social

SEPTEMBER 2, 2022

The more team members you onboard, the more important it becomes to keep up with the best training resources out there. We’ve gathered 32 of the best social media training resources and courses to help keep your growing team up-to-speed and yourself up-to-date. Free social media marketing training and resources.

Social Media 115

Social Media Training Course Resources 115

ClearVoice

JANUARY 5, 2024

Allocating resources and setting a budget that reflects your content marketing goals is like having a GPS for your content strategy — it keeps everything on track. The question is, how do you budget for success and allocate resources to align with your content marketing goals? Content creation.

Allocation 52

Allocation Budget Programs Marketing Budget Resources 52

Marketing Insider Group

JANUARY 18, 2021

Having a remote workforce is also more cost-effective for employers. Organize reports, analytics, resources, goals, and persona information in a shared location. When both teams understand where their clients are in the buyer’s journey, they can make smarter and more effective decisions to move them down the funnel.

Top of Funnel 287

Top of Funnel Deliverability Marketing & Strategy Marketing Automation Services 287

SmartBug Media

MARCH 18, 2024

Understanding how much you’re spending on customer acquisition will help you identify areas for saving and determine if you’re spending too much on some channels. Knowing this information also helps you determine the best customer acquisition channels to reach this ideal audience. We’ve got you—here are a few simple steps to follow.

Acquisitions 59

Acquisitions Cost Allocation Effectiveness 59

Zoominfo

NOVEMBER 6, 2020

Defining the goals and mission helped the ZoomInclusion trailblazers formulate more details about where they wanted to go and what success might look like. How can we help?’” ZoomInfo has seen this effect firsthand, attributing part of our 91% international sales growth to having a diverse and inclusive sales team.

Resources 130

Resources Zoominfo Class Buy 130

Sprout Social

NOVEMBER 25, 2020

Paid social advertising helps your content get views without relying on organic platform algorithms and their ongoing changes. Paid social media strategies help with exactly that. In this resource, you’ll find all our essential guides to paid social advertising. Why is it so important? Getting started. Instagram Story ads.

Social Media 141

Social Media Resources Advertisements Advertising 141

SocialPilot

FEBRUARY 5, 2024

This figure demonstrates the effectiveness of Twitter influencer marketing. Allocate these resources wisely for different activities and collaborations. To make this process easy, SocialPilot has a foolproof plan to help you find the right social media influencers for your brand. This pay scale may vary for industry and niche.

Twitter 96

Twitter Marketing AI Advertising Agencies Effectiveness 96

Seismic

MARCH 28, 2024

Sales coaching programs provide critical guidance that helps organizations maximize the potential of individual sellers, drive team performance, and meet sales goals. Behind every sales coaching program is a sales manager, and it should come as no surprise that effective coaching requires effective managers.

Peer-to-peer 52

Peer-to-peer Effectiveness Work Management Training 52

Vidyard

JANUARY 8, 2021

If you’re thinking about adding virtual selling to your training program this year, we’ve rounded up our favorite sales training resources and speaker suggestions to help educate and inspire your team. Help Your Remote Sales Team Shine. Virtual Sales Training Resources. Get the Kit. Prospecting with personalized videos.

Training 141

Training Top of Funnel Resources Work Management 141

Conductor

MARCH 16, 2022

Implementing SEO into your content development process will enable expanded keyword research that helps you better articulate your customer’s voice, questions, and needs in your content. Top Educational SEO Resources for Content Marketers. While it’s dense, it’s also incredibly resourceful. Get ready to rise in the ranks.

Education 98

Education Resources SEO Lead Scoring 98

Martech

APRIL 4, 2024

I’ve worked with some exceptional email marketers over the years and they share 10 personality traits that have helped them excel. They help others find solutions. It could be solving a problem, answering a question or helping at the right time. Dig deeper: 4 emails that customers will love — and help them love you 3.

Email Marketing 89

Email Marketing Effectiveness Work Management Planning 89

SmartBug Media

DECEMBER 23, 2021

We have our own virtual community at SmartBug® called #LadyBugs, where we share articles and resources—or even vent when we need to. Last week, our #LadyBug members shared some of their favorite resources that are by women and for women, including podcasts, newsletters, and websites. I’ve compiled them all in this article.

Resources 98

Resources Newsletter Fulfillment Communities 98

Biznology

MARCH 17, 2020

We hope this series is a valuable resource to you and your organization as you tackle the challenges presented by this global public health crisis. If we can provide additional help and support through our executive consulting, advisory and coaching services, please contact us. The year was 2014.

Peer-to-peer 145

Peer-to-peer Consulting Work Management Lead Ranking 145

Biznology

MARCH 30, 2020

We hope this series is a valuable resource to you and your organization as you tackle the challenges presented by this global public health crisis. If we can provide additional help and support through our executive consulting, advisory and coaching services, please contact us.

Effectiveness 190

Effectiveness Consulting Work Management Buzz 190

Launch Marketing

NOVEMBER 9, 2022

Being fully prepared for the first quarter of the year can help an organization maximize leads and revenue and refrain from missing any opportunities. Understand What Has and Has Not Been Effective. While it is ideal for all marketing efforts to be effective, the reality is, some marketing activities are more effective than others.

Planning 118

Planning Marketing Plans B2B Marketing Effectiveness 118

SmartBug Media

JULY 24, 2023

Effective planning, especially when it comes to reaching goals, is not just important; it's indispensable. It outlines the actions needed, the resources required, and the milestones to be achieved along the way. This goal should feel ambitious but possible, given sufficient time and resources. The good news?

Planning 98

Planning Effectiveness Urgency Marketing Keywords 98

Only B2B

AUGUST 31, 2023

This blog looks into what MQL criteria are and how they help us find potential customers that matter. Must Read: Inbound vs. Outbound Lead Generation: Finding the Right Mix for MQLs Key Components of Effective MQL Criteria Demographic Information : This includes basic details like industry, company size, job title, and location.

Marketing Qualified Leads 62

Marketing Qualified Leads Lead Ranking MQL Ideal Customer Profiles 62

Heinz Marketing

AUGUST 25, 2022

Rather than waiting for someone to ask for help (which is hard sometimes), positioning yourself as someone who is there as a resource to them can go a long way. Here are 4 tips you can implement to add value and be an effective resource for your team: 1. Take the load off (when you can). Be an extension of their learning.

Resources 85

Resources Lead Scoring Lead Ranking Thought Leadership 85

ClearVoice

APRIL 13, 2024

And avoid wasting your time and resources with the wrong initiatives.) After all, you’ve got a limited workforce, time, and resources. For example, if certain content pieces on your website target readers who are concerned about cost-effectiveness, the adjustments you make should align with that concern. Reviews.

Effectiveness 52

Effectiveness Marketing & Strategy Content Microsite 52

Scoop.it

MAY 11, 2023

Simply put, automation can have significant positive effects on your organization as a whole. Overinvesting in automation can drain you of financial resources and actually be counter-productive. This is why today we’ll be taking you through the steps you need to take to automate content marketing efficiently and effectively.

Automation 81

Automation Effectiveness Work Management Content Marketing 81

Sprout Social

SEPTEMBER 6, 2023

If you’re new to LinkedIn or want to optimize your LinkedIn business page, we’ve created this resource for you. In this guide, we’ll walk you through six simple steps to create an engaging LinkedIn business page to help you stand out and achieve your business goals. Table of contents: What is a LinkedIn Business Page?

Linkedin 112

Linkedin Effectiveness Ideal Customer Profiles Business 112

Sprout Social

OCTOBER 4, 2022

Scroll down to Resources and click on the button that says Creator mode: Off. Scroll down to Resources and click on the button that says Creator mode On. There are three major benefits to switching to LinkedIn creator mode: Creator mode can help you grow your following on LinkedIn. How to turn on LinkedIn creator mode.

Linkedin 122

Linkedin Effectiveness B2B Thought Leadership Profiling 122

Salesforce Marketing Cloud

OCTOBER 11, 2022

As a senior director of business value services at Salesforce, I work with our largest enterprise customers — including Johnson & Johnson, Medtronic, and Philips — to help them develop a return on investment for key sales initiatives. Without surplus financial resources, risk can increase.

Efficiency 98

Efficiency Resources Promotion Enterprise Management 98

SmartBug Media

MARCH 19, 2021

Success not only requires a solid inbound strategy, but it also requires deep knowledge of the latest best practices in marketing, content, and design.Lucky for us, there are tons of marketing resources out there for B2B marketers looking for ways to improve performance and move the needle for their company or organization. Smart Insights.

Paid Content 105

Paid Content Inbound Marketing Resources B2B Marketing 105