Writing on the Web

SEPTEMBER 6, 2016

Here are five newsletter design must-haves that will help you get found, get known and get clients. Many people read newsletters in a hurry, so help them out: Use sub-titles and sub-headings. Include a subscribe link in the body of your email, and invite your reader to forward it to others with effective feedback/forwarding options.

Newsletter 100

Newsletter Design RSS Template 100

Writing on the Web

DECEMBER 31, 2014

Have you created a map to help you reach your goals? But after 15+ years working with executive coaches and consultants , I know that having clearly defined goals and expectations for a business blog or website is critical to help you get found, get known, and get clients; it will improve how you show up on the Web.

Business Blogging 100

Business Blogging Business Best Practices Traffic 100

Writing on the Web

JANUARY 9, 2013

It’s just that they come with a number of side effects that suggest you may be better off without them. It’s practically impossible to predict the negative side effects of a goal. I’d care if my blog had high quality, relevant content that helps readers. He threw fewer interceptions.

Paper 100

Paper Amazon High Quality Lead Marketing 100

Writing on the Web

MARCH 13, 2013

If your content is written by someone who’s not a professional freelance writer and isn’t trained to effectively write for the web, it’s usually fairly obvious. Once you’ve decided to hire a freelance writer, there are a number of sites and resources that can help you find candidates. And that can often be a poor decision.

Small Business Marketing 100

Small Business Marketing Content Marketing Business Content 100

Writing on the Web

APRIL 27, 2016

This is the fifth element in the CAST system for effective blog content : C ontent (compelling). Lead generation, conversion rates and bounce rates will help you understand your audience, and which calls to action are most compelling. A ssets (free). S ocial Media. Are you using SEO tools? Where do you rank on search engine returns?

Business Blogging 100

Business Blogging Analytics Lead Ranking Lead Scoring 100

Writing on the Web

AUGUST 8, 2012

In a recent survey done by the social media branding firm BRANDfog , respondents said that CEOs and other company leaders who use platforms like Twitter effectively are regarded more highly by customers and their employees. Metric systems should be developed in order to determine the effectiveness of social media in business activity.

Business 100

Business Social Media Social Networks Linkedin 100

Writing on the Web

JANUARY 8, 2014

If you’re a professional who’s been helping clients for decades, you know a lot and you know what works. But here’s the thing about successfully writing an expert ebook that resonates with readers: they will download and read your ebook if it will help them understand and fix one of their problems.

Blast Campaigns 100

Blast Campaigns Paid Search Agency Advertising Agencies Course 100

Writing on the Web

MAY 10, 2015

In my last blog post, I shared 5-steps for a good bio/marketing message for an e-newsletter : Tell them who you are and what you can do to help solve their challenges. Let them know what kinds of people you work with, and how long you’ve been helping them. Don’t try to sound too good. People have antennae for hyperbole.

Newsletter 100

Newsletter Act-On Custom Publishing Education 100

Writing on the Web

JUNE 16, 2015

These smart professionals understand the effectiveness of blogs, but blogging is not without challenges: figuring out what blog topics to focus on, conducting appropriate research, writing great content, and ensuring it has been optimized for search engines. Many free versions are available online, including SERPs.com.

Generation 100

Generation Keywords Adwords SERP 100

Writing on the Web

MARCH 29, 2011

Repetition helps carry home a message. But a few basic marketing tips apply if you want yours to be effective. But alot can be overlooked with great visuals and special effects. But alot can be overlooked with great visuals and special effects. Blog World Videos: How blogging helps build businesses. Less is more.

Video Marketing 100

Video Marketing Digg Sample Small Business Marketing 100

Writing on the Web

NOVEMBER 28, 2012

There are some instances when written posts are far more effective than an infographic. If you’re trying to tell a story in some way or another, the written word is more effective. Think about the best way of presenting what you want to say; use infographics if they help, but don’t use them for the sake of it.

Landing Pages 100

Landing Pages Loyalty Statistics Internet Marketing 100

Writing on the Web

JANUARY 13, 2014

If you want to write an expert ebook that helps other people solve challenges, however, keep the reader at the center of your ebook. But do so wisely and in the service of writing effectively for your readers. ” In which case, you might write an autobiography or a memoir. It’s all about you. Keep the focus on your readers.

Act-On 100

Act-On Tagging Order Practices 100

Writing on the Web

AUGUST 13, 2014

Newt Barrett and Joe Pulizzi in their book Get Content, Get Customers , say this: “Perhaps a better way to judge the effectiveness of a content plan is to analyze return on objective , ROO…ask the question, ‘One year from today, how will you know whether or not the project was successful?

Content Marketing 100

Content Marketing Planning Content Landing Pages 100

Writing on the Web

OCTOBER 31, 2012

That’s important but it’s a side-effect of doing Content Marketing right. Here’s a sample outline for a 300-word blog post: What problem do your clients struggle with that you can help solve? Why should you be writing and publishing blog posts and Web content for your business?

Sample 100

Sample Comparison Custom Publishing Business Blogging 100

Writing on the Web

JANUARY 26, 2012

It’s brief and to the point: Notice the headline, Be More Effective in Work and in Life. Then he offers three ways he can help people develop into a leader: through coaching, facilitation and assessments. The old code behind it wasn’t effective in being picked up by the crawlers. **I

Marketing Websites 100

Marketing Websites Content Marketing Content Case Study 100

Writing on the Web

SEPTEMBER 8, 2011

Sure enough, a quick reference back to the user manual clearly showed that I was inserting the needle backwards, not producing the right effect. I’ve created a worksheet to help you, The First 7 Steps BEFORE You Create Your Blog. I think this might be helpful, even if you’ve already started your blog.

Business Blogging 100

Business Blogging Business Twitter Course 100

Writing on the Web

MAY 2, 2011

It’s brief and to the point: Notice the headline, Be More Effective in Work and in Life. Then he offers three ways he can help people become a leader: through coaching, facilitation and assessments. The old code behind it wasn’t effective in being picked up by the crawlers. **I That is a primary outcome of coaching.

Marketing Websites 100

Marketing Websites Content Marketing Content Case Study 100

Writing on the Web

MARCH 6, 2013

What can you do that’s time and cost effective, and fun? I use a variety of brain refreshers: bits of housework, kitty playtime, TV shows… whatever brainless activity you can do will help you be even more creative when you get back to work. Well, I think it’s a great idea. 3 Steps to Cognitive Fitness for Writers.

Content Marketing 100

Content Marketing Planning Content Blogger 100

Writing on the Web

MAY 9, 2011

He needs help, but doesn’t know who to turn to. Joe wants to be more effective in his work and in his life. “Visit our Leadership Coaching page to learn more about how coaching helps leaders maximize potential for themselves and their team.&#. He wants what others seem to have: success and peace of mind.

Marketing Websites 100

Marketing Websites Digg Content Buzz 100

Writing on the Web

DECEMBER 12, 2011

Undoubtedly, you could learn how to write more effectively for the web. It’s surprisingly easy and cost effective to outsource your business and lawyer blogging. If you’re a lawyer, find out how Adam Kosloff can help you with your blogging: VirtuosoContent. But why bother? Your time and resources are extremely limited.

Business Blogging 100

Business Blogging Business Blogger Work Management 100

Writing on the Web

AUGUST 29, 2012

Here’s a quick list of survey questions to ask your target audience to help define what they want to read: What are the five top web sites you visit frequently in your work? What makes for effective content marketing? You want to focus your content on the keywords your prospects are likely to use in searches. Click and bye-bye.

Ning 100

Ning Content Marketing Wikipedia Work Management 100

Writing on the Web

JUNE 12, 2013

Your first priority should be to write a high-quality blog content that will help your readers in some way. Use compelling words to effectively to draw in your audience by giving them a taste of what your post will be about, and make sure that you deliver the content as promised. Next, offer something new to your readers.

RSS 100

RSS Social Media Buzz Internet Marketing 100

Writing on the Web

MARCH 19, 2015

Fortunately, practice can help us hone our skills. I got an email from a colleague that said something to the effect that every business should have a blog, and any idiot could get a blog published in about an hour. We use these language abilities to form complex sentences in the proper storytelling sequence. 4, 2004.

Storytelling 100

Storytelling Internet Marketing Online Marketing Order 100

Writing on the Web

SEPTEMBER 26, 2012

Enlist services like StumbleUpon, Tumblr, and Reddit to help spread your message. Readers are great, but getting a good core of loyal followers can exponentially increase the effectiveness of your marketing efforts. Use social media. Optimize for search engines. Incorporate analytics – and study them.

Traffic 100

Traffic Blogger RSS Opinions 100

Writing on the Web

FEBRUARY 7, 2011

Undoubtedly, you could learn how to write more effectively for the web. It’s surprisingly easy and cost effective to outsource your business and lawyer blogging. If you’re a lawyer, find out how Adam Kosloff can help you with your blogging: VirtuosoContent. But why bother? Your time and resources are extremely limited.

Business Blogging 100

Business Blogging Business Blogger Digg 100

Writing on the Web

JULY 22, 2011

Attention is generally done more effectively by negative content. I write an award-winning blog that is on several best blog lists and have helped countless clients become better blog writers. And I believe that will help your writing, and ultimately your business success. That’s because negative stories wake us up.

Trigger Marketing 100

Trigger Marketing Work Management Act-On Marketing Management 100

Writing on the Web

AUGUST 2, 2010

I believe this is important stuff for any professional who wants an effective online presence. The most effective content marketing occurs with a mixture of both rational and emotional tactics. As a journalist-turned-psychologist, turned-online-content-marketer, you might imagine that these issues keep me up at night … or not!

Trigger Marketing 100

Trigger Marketing Copywriting Digg Urgency Marketing 100

Writing on the Web

AUGUST 9, 2010

An effective introduction briskly tells a story built around four elements: The situation: A quick factual sketch of the current business situation that serves to anchor the reader. But this should also help you to organize your thoughts more clearly. What do you think, is this helpful? Why should I care?”. Blog this on Blogger.

Tips 100

Tips Business Digg Marketing Proposals 100

Writing on the Web

DECEMBER 16, 2010

This always helps me see where I need to spend my energy and time to improve next year’s results. Is your sales copy effective? I’ll be offering a series of webinars to help you master these three marketing tasks in 2011, stay tuned. Here’s my quick and easy end-of-year check up for your business.

Online Marketing 100

Online Marketing Work Management Marketing Management Planning 100

Writing on the Web

AUGUST 1, 2012

The email is very effective and can be copied by any small business professional as an outreach offer. Successful professionals prefer spending time helping their clients rather than tending to their own online marketing. One invitation stands out far above the others and I’ll share it with you here.

Blogger 100

Blogger Sample Blast Campaigns Small Business Marketing 100

Writing on the Web

DECEMBER 12, 2012

It helps to be clear about the goals for your site. Remember your mission and endeavor to effectively communicate it through the content on each page. Similarly formatted content can easily be classified as duplicate content and you risk being penalized or ignored by the search engines. There’s no exact number.

SEO 100

SEO Marketing Websites Business Content 100

Writing on the Web

NOVEMBER 1, 2011

Neuromarketing and science can help improve your content writing so that it has more of an impact on people in your target audience. This implies that visual processing enters the ‘Old Brain’ first which can lead to very fast and effective connection to the true decision-maker.

Copywriting 100

Copywriting Act-On Training Buy 100

Writing on the Web

DECEMBER 1, 2010

By setting up an effective profile, you can offer a range of professional information that will enable prospective clients to quickly learn about you – and hopefully do business with you. Here is a blog post to help you take advantage of these new opportunities: [link].

Ideal Customer Profiles 100

Ideal Customer Profiles Profiling Linkedin Digg 100

Writing on the Web

NOVEMBER 18, 2010

The ones that are thriving are customer magazines , designed to be helpful and relevant to consumers while delivering marketing messages and building brand loyalty. As most brains are very similar, certain motivations and persuasion triggers are always effective. Print magazines are alive and well, but they’re in transition.

Digg 100

Digg Advertising Agencies Loyalty Work Management 100

Writing on the Web

AUGUST 10, 2010

Attention is generally done more effectively by negative content. I write an award-winning blog that is on several best blog lists and have helped countless clients become better blog writers. And I believe that will help your writing, and ultimately your business success. That’s because negative stories wake us up.

Trigger Marketing 100

Trigger Marketing Digg Work Management Act-On 100

Writing on the Web

NOVEMBER 22, 2011

When you create content that appeals to either of these four basic drives, you can’t help but engage the hearts and minds of readers on a profound level. Keeping these four things in mind, you can create more effective marketing that reaches the subconscious brains of your consumers. We can learn a lot from evolutionary studies.

Studies 100

Studies Trust Marketing Resources Content 100

Writing on the Web

NOVEMBER 8, 2010

It’s effective to accentuate the positive instead of trying to get their attention with doom and gloom. As I always say, you can’t help getting older, but you can remain immature forever. Avoid multiple sensory stimulation and quick-time animations. Older brains have better emotional thermostats. Older brains are resilient.

Peer-to-peer 100

Peer-to-peer Digg Urgency Marketing Buzz 100