Paul Gillin

OCTOBER 9, 2014

What’s sometimes forgotten is the Microsoft also discounted Office heavily in the early days, a strategy that helped tip the balance.). Others, like Oracle and EMC, build software layers around their platforms that effectively embed them into customers’ organizations. Microsoft had that and Lotus was slow to respond.

Facebook 50

Facebook Social Networks Cross-Selling Network Marketing 50

Paul Gillin

FEBRUARY 7, 2011

A busy online community has been a remarkably effective engine of growth. By enabling customers to freely exchange experiences, CareOne helps shatter suspicions that dissuade people in debt from seeking professional help. If they can get out of debt on their own, we’re happy to help.”.

Communities 50

Communities Cost per Acquisition Peer-to-peer Work Management 50

Paul Gillin

AUGUST 1, 2013

It also provides context for why the facts are important and filles in background information that helps the reader understand how this new information moves their understanding forward. Just the Facts? A good summary does more than just relate facts, though. Here’s a typical example from an Aug. Important Data 1. Key Takeaway. .”

Business 50

Business Content Paid Search Agency Analytics 50

Paul Gillin

JANUARY 6, 2011

Many return to achieve their potential after time and other technology advancements help them along (PCs, the Internet) and a precious few continue rocketing up the adoption curve without any slowdown whatsoever (smart phones). Effective social marketing campaigns require commitment, patience and constant innovation.

Social Marketing 50

Social Marketing Marketing Analytics Tools Peer-to-peer Paid Search Agency 50

Paul Gillin

MAY 13, 2010

People usually call me for help setting up and optimizing their social marketing programs. That’s a fine distinction, but it’s critical to conveying an effective message. Here are some questions that can help you determine whether your website is hitting the mark: Is the message clear and succinct?

B to B 50

B to B Marketing Websites Work Management Webcast 50

Paul Gillin

SEPTEMBER 8, 2010

Given the opportunity, we seek help from others when making important decisions and willingly share our own advice in return. It means listening to the market and helping customers make wiser decisions, even if that means recommending someone else’s product. The only hope for marketing is to become a valued source of advice.

Rules 50

Rules Organization Work Management Peer-to-peer 50

Paul Gillin

JUNE 17, 2010

By day, he and three other technologists at Dell Computer manage the Dell TechCenter , an online community that helps enterprise IT professionals unravel the thorniest problems that occur when trying to integrate technology from multiple vendors. But to thousands of technology professionals around the world, Hanson is a celebrity.

Enterprise Management 50

Enterprise Management B2B Marketing Rules B to B 50

Paul Gillin

AUGUST 29, 2012

By concentrating on child safety, P&G effectively allied itself with its critics. Accused and accuser were effectively now on the same side. The fact that Dry Max looked on the surface to be a cheaper diaper didn’t help. That was an important step.

Paid Search Agency 50

Paid Search Agency Advertising Agencies Facebook Customer Satisfaction 50

Paul Gillin

OCTOBER 31, 2011

If we can build robotic tools that help people, we can get incredible productivity. Ferrucci : This notion that the collaboration between the health care team, the patient and the computer can result in a more effective diagnostic system as well as one that produces more options. What we’ve done is go after the high end.

Barriers 50

Barriers Google Differentiation Research 50

Paul Gillin

FEBRUARY 2, 2012

McDade Is an entrepreneur whose company, PointClear , helps businesses improve their prospecting and lead nurturing. Sales people don’t effectively follow up on longer-term opportunities. McDade is particularly critical of the cost-per-lead (CPL) metric that is commonly used to measure marketing effectiveness.

Cost per Lead 50

Cost per Lead Sales Qualified Leads PointClear CPL 50

Paul Gillin

JANUARY 16, 2012

Improve forecasting effectiveness. Lotus is effectively replacing the inbox with the social network. This helps a business to understand in near real-time how customers are reacting to news or a new product and how that’s reflected in sales from transaction systems. Leverage skills and distribute workload.

Enterprise Management 50

Enterprise Management Work Management Social Networks Ideal Customer Profiles 50

Paul Gillin

JANUARY 24, 2013

Stand Out Social Marketing starts a little slow, but if you stick with it you’ll be rewarded with truly actionable insight that can help your whole company become more social. It goes well beyond fans or followers to include factors like SEO effectiveness, interactions, activity and even customer service.

Social Marketing 50

Social Marketing Marketing Management Social Media Youtube 50

Paul Gillin

APRIL 28, 2011

Storytelling is the oldest form of human communication and the most instinctively effective. They are one of the most effective tools we have to grab a reader’s attention. That little nugget of comparative data validates the point of the story more effectively than any quote from a frustrated administrator ever could.

Classified Ads 50

Classified Ads Tips RSS Storytelling 50

Paul Gillin

AUGUST 9, 2012

The hash tag (#), which was created by the Twitter community to help bring order to the service’s inherent chaos, has become one of the Internet’s most powerful organizing and amplification tools. It’s helped Twitter become a core utility for arranging everything from book signings to mass protests.

Twitter 50

Twitter Work Management Paid Search Agency Tagging 50