Onalytica B2B

JULY 26, 2018

TLDR: Pharmaceutical and Health Sciences Brands are shying away from running effective influencer programs. Celebrity endorsements are risky and less effective than using social influencers. The Kim K effect. Regulatory hurdles mean sharing content and mobilising influencers becomes a cumbersome process.

Top of Funnel 143

Top of Funnel Advertising Agencies Peer-to-peer Ad Exchange 143

Onalytica B2B

NOVEMBER 22, 2018

Of course, nothing beats being in the room in and amongst the atmosphere, but Onalytica are all about educating and helping the industry to not just do influencer marketing, but to do it well. Both influencer marketing and influencer advertising are effective and have a place in their own right.

Planning 266

Planning Tips Top of Funnel Work Management 266

Onalytica B2B

MARCH 12, 2018

If you understand why their followers are following them and the value that they deliver to their audience, you can help them continue to deliver this value by working together on content that their audience would actually like to see. One off influencer posts may not even be effective in prompting their audience to buy first time.

Campaigns 262

Campaigns Work Management Marketing Management Opinions 262

Onalytica B2B

OCTOBER 11, 2018

Back in August last year we published our Definitive Guide to Influencer Relationship Management , and it was such a great success and help for Marketers that we’ve created the equivalent for Employee Advocacy, with the help from Tribal Impact. We want to help you change this.

Buyer's Journey 223

Buyer's Journey Organization Paper Social Media 223

Onalytica B2B

NOVEMBER 17, 2016

Influencer marketing when executed correctly and with patience can be extremely effective in achieving anything from lead generation to brand awareness – many of which cross over. Associating your brand with relevant influencers can help you achieve differentiation from your competitors- aiding in customer retention.

Work Management 204

Work Management Marketing Management PR Thought Leadership 204

Onalytica B2B

APRIL 26, 2018

Of course, nothing beats being in the room in and amongst the atmosphere, but Onalytica are all about educating and helping the industry to not just do influencer marketing, but to do it well. Show that you understand them as an influencer and want to help them become more influential. 4) Nail your key markets first.

Work Management 279

Work Management Lead Scoring Lead Ranking Budget Programs 279

Onalytica B2B

SEPTEMBER 6, 2017

This week, we try and help you start creating your own influencer marketing strategy. Political lobbying – convincing influencers to help change policy. Doing this will help you create some perspective on what you really want to achieve using influencer marketing and how you will get there. Paid Media.

Marketing & Strategy 191

Marketing & Strategy Marketing Strategy Webinar Metrics Advertising Agencies 191

Onalytica B2B

NOVEMBER 12, 2018

This intrinsically works to help promote the brand and its products & expertise as a solution to the industry problem that their target customers are facing. Creating industry standard, best practice guides that will help their prospects and clients, while also acting as a lead capture. Business Outcomes. Content Focus.

Top of Funnel 189

Top of Funnel B2B Thought Leadership B2B Thought Leadership 189

Onalytica B2B

MARCH 15, 2018

But I also discovered that what I was writing about wasn’t helping that business. The second aspect I like to cover is tools – specifically, tools that will help businesses save time and be more effective in their marketing endeavors. And everything I do is an experiment.

Top of Funnel 0

Top of Funnel Paid Search Agency Social Media Blogger 0

Onalytica B2B

NOVEMBER 21, 2017

Melonie helps brands, professionals and sales teams effectively use social media and social selling to build trust, increase their authority, credibility and revenue. I have trained many B2B sales teams on how to effectively leverage LinkedIn and social selling to massively improve their lead generation.

Social Media 0

Social Media Ethics Linkedin B2B Sales 0

Onalytica B2B

DECEMBER 14, 2017

This allows you to effectively scale up and build organic relationships with multiple influencers in a feasible way. This will also diversify your content, increase your brand exposure and help you build a relationship with the influencer. This approach, for the lack of a better phrase, kills two birds with one stone.

Ad Exchange 233

Ad Exchange Work Management B2B Thought Leadership Marketing Management 233

Onalytica B2B

APRIL 11, 2017

As Neil Schaffer discussed in the Onalytica Podcast , influencer marketing is most effective when a genuine relationship has developed between the brand and influencer. Content, paid or otherwise, must catch the ears and open the eyes of your target audience quickly and effectively to maximise conversions.

Startups 213

Startups Advertising Agencies Paid Search Agency Work Management 213

Onalytica B2B

MAY 10, 2017

An effective way of doing this is by making light touches on social media. Help them increase their influence first. Not only this, but they’ll be far more likely to want to help your brand too. This is also a far more effective and efficient way to reach the wider influencer community. Light social media touches.

Peer-to-peer 252

Peer-to-peer Skype Bundling Transparency 252

Onalytica B2B

DECEMBER 8, 2016

Effective influencer marketing starts with identifying relevant influencers for your brand. Within the platform there are uniquely four ways in which we can help you to identify/validate influencers for your clients /campaigns; by using any of the below options you can select an influencer set formed by your exact needs: Topic Search.

Curation 192

Curation Ideal Customer Profiles Demographics Validation 192

Onalytica B2B

DECEMBER 11, 2017

I believe influencer marketing to be one of the most effective marketing strategies available to businesses of all sizes and budgets. I enjoy helping others tell their stories. I’ve been focused on influencer marketing for the past 6 years working at brands and agencies.

Peer-to-peer 257

Peer-to-peer Paid Search Agency Ideal Customer Profiles Mobile Marketing 257

Onalytica B2B

JANUARY 17, 2018

Once upon a time traditional advertising was the norm and it was effective; consumers would learn about the brands available to them and their products simply by what the brands themselves told them. They’re turning to IGC (influencer generated content) and UGC (user generated content) to help them come to a decision on their purchase.

Mobile Advertising 177

Mobile Advertising Peer-to-peer Mobile Marketing Television marketing 177

Onalytica B2B

JANUARY 6, 2016

Influencer marketing is more cost-effective than paid advertising and leads to more credible brand recommendations, which 92% of consumers are more likely to trust. For these reasons influencer marketing has arguably become the most effective, long term marketing strategy. The Rise of Tier 2 Influencers – “The Power Middle”.

Paid Content 100

Paid Content Marketing Management Budget Programs Planning 100

Onalytica B2B

NOVEMBER 24, 2016

This goes back to my first tip; offering them something they’re genuinely interested in will be far more effective than offering something pointless for the sake of giving. This could be running a free or discounted report on their 2016 activities in a particular area, or helping them to make proposals for the new year.

B2B Marketing 222

B2B Marketing Tips B2B Budget Programs 222

Onalytica B2B

DECEMBER 6, 2016

Today, in order for a piece to gain popularity, a domino effect must occur across social media in terms of likes and shares. A consumer making a decision about a brand wants to be able to make a relatively quick but rational choice- something that a scan through social media can help achieve.

B2B Marketing 201

B2B Marketing Work Management Marketing Management Brand Identity 201

Onalytica B2B

DECEMBER 13, 2017

Training on best practices and employee advocacy – helping businesses of all sizes to properly optimize all that Facebook, Messenger and Instagram can do for their company’s growth. Darren Hardy , former publisher of SUCCESS Magazine, and author of The Compound Effect and The Entrepreneur Roller Coaster.

Webcast 146

Webcast Marketing Automation Services Social Media Facebook 146

Onalytica B2B

APRIL 19, 2018

A great example comes from Cherwell, a leading IT Service Management company (ITSM), dedicated to helping their customers use intuitive technology that enables better, faster, yet more affordable innovation. They teamed up with our agency partner TopRank Marketing , to increase brand visibility and thought leadership in the ITSM industry.

Top of Funnel 207

Top of Funnel Content Demand Generation Agencies Work Management 207

Onalytica B2B

JANUARY 8, 2019

I’m focused on helping B2B marketers improve revenue performance, communicate results with executive stakeholders throughout the organization, and use the data to help make strategic decisions. When I started my career, activity-based marketing communications was the core focus to help grow branding awareness.

Marketing Budget 108

Marketing Budget Budget Programs Demand Generation Agencies Work Management 108

Onalytica B2B

OCTOBER 4, 2017

In order for you to effectively measure the success of your influencer program, it is important that you have done the ground work and established your objectives at the beginning. Laying out and measuring these milestones helps you achieve your end goals and keeps motivation and impetus high.

ROI 222

ROI Work Management Peer-to-peer Cost Per Thousand 222

Onalytica B2B

JANUARY 30, 2018

The brand attention this small investment brings to their profile helps them break even and then some with just one paid gig. If you understand who in the influencer community is influential on each topic, you can effectively map out your influencer community. A no brainer to influencers willing to fake it until they make it.

Buy 126

Buy Peer-to-peer Advertising Agencies Work Management 126

Onalytica B2B

NOVEMBER 7, 2017

As the ‘influencer’ achievements and recognition began snowballing, I knew it was time to make the big leap and launch my own business , doing what I love — with the freedom to help others along the way…. The rest is history! WHAT AREAS OF DIGITAL MARKETING ARE YOU MOST PASSIONATE ABOUT?

Storytelling 180

Storytelling Advertising Agencies Work Management Paid Search Agency 180

Onalytica B2B

OCTOBER 30, 2018

Bio: Rob is the CEO and Editor-in-Chief of content development firm RSL Media, specializing in helping enterprise companies achieve their revenue goals through exceptional buyer-aligned content programs targeting small and midsize businesses (SMBs). If you are not ready to buy then their offerings are not going to be helpful.

SMB 157

SMB Small Business Marketing Custom Publishing CPA 157

Onalytica B2B

OCTOBER 1, 2018

Such a smart, fun and effective tactic. But I help conferences by giving workshops, sessions and keynotes whenever I can… WHAT WOULD BE THE BEST WAY FOR A BRAND TO CONTACT YOU? I love anything that makes brands more personal… So many web pages lack personality completely. There is not personal tone and no people.

Marketing AI 171

Marketing AI Sales Qualified Leads Conference Lead Scoring 171

Onalytica B2B

NOVEMBER 14, 2017

In the early 2000’s, I saw the still very wide open opportunity to focus in on helping clients understand how to reach the women’s market. My thinking behind that is that helping humans find solidarity or common ground in music discover and appreciation can be the foundation from which we then tackle issues like climate change.

Thought Leadership 102

Thought Leadership Lead Ranking Communities Twitter 102

Onalytica B2B

NOVEMBER 10, 2016

THE FACTS: Millennials hold a natural scepticism towards brands, therefore traditional advertising and branded content is not guaranteed to resonate and be effective. USER-GENERATED CONTENT. However, 84% of Millennials are influenced by User-Generated Content (UGC) and 73% say it’s important to read others’ opinions before purchasing.

Advertorials 195

Advertorials Opinions Statistics Marketing & Strategy 195

Onalytica B2B

DECEMBER 7, 2017

There are various great articles already out there helping brands get prepared, including predictions for next year such as this one on Forbes, as well as advice pieces on how to budget for influencer marketing in 2018 such as this one on smart insights. And now, as we enter the final days of 2017, is a perfect time to get prepared.

Planning 198

Planning Work Management SME Budget Programs 198

Onalytica B2B

MARCH 22, 2017

At our joint breakfast event Use Your Influence two weeks ago, we looked at the changing nature of the influencer landscape, the most common problems brands face when it comes to working with influencers, and the best ways to create effective influencer strategies, whatever your brand or budget.

Planning 177

Planning API Advertising Agencies CTR 177

Onalytica B2B

MAY 26, 2016

In fact, a great education while it starts with a good teacher, can be amplified and enhanced by an effective use of education technology. Blending the classroom effectively for maximum effectiveness is the pursuit of effective teachers everywhere and Twitter is our tool that helps us educator ourselves on how to do that.”

Brand Identity 101

Brand Identity Branding Lead Scoring Lead Ranking 101

Onalytica B2B

SEPTEMBER 12, 2017

And if they can really help you achieve your KPIs.” Once you have used this combined method to identify your influencers, much like all marketing, it is very important to segment these into specific personas in order to approach and deal with them in the most effective way.

Marketing Management 257

Marketing Management Peer-to-peer B2B Thought Leadership Advertising Agencies 257

Onalytica B2B

MARCH 1, 2017

So, here are 5 reasons why C-suite professionals should be on social media, and how they can do this effectively. Investing a mere 15 minutes a day to share content, post your own content, or interact with the community can help generate warm business opportunities. HOW CAN I DO THIS EFFECTIVELY?

Social Media 100

Social Media Media Ideal Customer Profiles Cold Calling 100

Onalytica B2B

MARCH 23, 2016

Beauty bloggers often help drive online trends, from achieving the perfect Kim Kardashian-esque contour – the 2015 beauty industry buzzword – to strobing (highlighting) which is taking the online beauty community by storm. It has been the most effective social media platform in boosting traffic.”

Blogger 100

Blogger Brand Identity Branding Lead Scoring 100

Onalytica B2B

MARCH 18, 2015

The CDC (Centers for Disease Control and Prevention) has even indicated that digital health tools can help prevent diabetes. But, with ongoing research that shows what helps or hurts our health, we are able to evolve solutions to help us prevent and better manage diseases such as obesity and diabetes.

Brand Identity 100

Brand Identity Branding PageRank Marketing Management 100

Onalytica B2B

SEPTEMBER 16, 2015

Companies can search, via Twitter or with the help of many outside tools, for specific demographics or potential customers and directly engage with them. Amongst the social media connoisseurs, there are countless theories on how to run a successful campaign or upload effective content. WHAT ARE THE EXPERTS SAYING? Jan Gordon #6.

Social Media 50

Social Media Social Marketing Work Management Marketing Management 50