Kaon

APRIL 2, 2020

Kaon Interactive has helped visionary companies (such as Thermo Fisher Scientific , Amazon Web Services , and IBM) put in place their digital transformation platforms (global, redundant, cloud-based, and device- and venue-agnostic), making their transition to all virtual events and engagements seamless for their sales and marketing teams.

Digital Transformation 147

Digital Transformation Trade Show Differentiation Amazon 147

Kaon

JULY 10, 2020

There is a word in Dutch for this kind of effect: averechts. Numerous studies have shown that this behavior, though common, has the opposite effect of what CEOs intend. The only way to deliver an experience that is as effective is to use digital interactive applications that customers can drive themselves.

Paid Search Agency 147

Paid Search Agency Companies Marketing Budget Budget Programs 147

Kaon

AUGUST 15, 2018

B2B sales and marketing teams have recognized what science has been teaching us for a while now, that the typical (slide) presentation is not effective in conveying the nuances of how a company’s complex solutions differ from, and are more valuable than competitive solutions. What’s driving Kaon’s growth ? Simply put, these experiences work.

B2B Marketing 150

B2B Marketing Trade Show B2B B2B Sales 150

Kaon

FEBRUARY 15, 2017

B2B marketers can look towards a new kind of immersive technology: augmented reality (AR) to help deliver their stories and demonstrate the outcomes of their products and solution s. Rather than blindly implementing a new technology, B2B marketers must effectively use AR so that it adds quantifiable value to their business.

B2B Marketing 140

B2B Marketing Trade Show B2B Forrester 140

Kaon

JUNE 18, 2018

Developed by Kaon Interactive, the ‘Building Technology’ application from Siemens is a disruptive sales and marketing storytelling app that dramatically improves the effectiveness and efficiency of complex solution storytelling using interactivity to build effective customer engagement.

Advertising Agencies 133

Advertising Agencies Paid Search Agency Work Management Storytelling 133

Kaon

AUGUST 1, 2018

Kaon’s transformative applications allow B2B companies to more effectively communicate a product or service’s differentiated value to prospects through interactive experiences across the buyers’ journey. These solutions, in turn, help to drive increased sales and reduced marketing costs.

Enterprise Management 124

Enterprise Management Work Management Marketing Management Press 124

Kaon

MARCH 12, 2019

We are experiencing huge growth in our top line, as the combination of our own sales effectiveness, and industry awareness of our company, in general, has led to a dramatic increase in the breadth and depth of our customer engagements. The questions to ask are how can I effectively use this tool to improve the performance of my campaigns.

Advertising Agencies 184

Advertising Agencies Enterprise Management Budget Programs Marketing Management 184

Kaon

MAY 8, 2017

Our very own VP of Marketing, Dana Drissel , led a roundtable that discussed “interactive storytelling” where she highlighted how the art of storytelling helps audiences better communicate their marketing messages. We learned why these stories are so effective and how to construct them in a way that creates valuable marketing messages.

Interactive Marketing 100

Interactive Marketing Peer-to-peer Trade Show Storytelling 100

Kaon

MAY 18, 2017

Kaon has leveraged our global marketing community to create an educational seminar that will help you make the right decisions for your organization. 9:45AM: Effectively Communicating a Complex Value Story. This seminar will feature AR/ VR demonstrations , a complimentary breakfast , and dynamic keynote presentations by….

Digital Transformation 100

Digital Transformation Network Marketing Interactive Marketing Tagging 100

Kaon

NOVEMBER 6, 2018

In other words, they needed a tool that would help elevate conversations with their 400+ global partner companies and speed up the sales cycle. This enables sales teams to customize the experience for their end-users so they can answer questions, collaborate, and close deals more quickly and effectively. The Solution. The Result.

Interactive Marketing 127

Interactive Marketing Mobile Marketing Advertising Agencies Multi-Channel 127

Kaon

JULY 23, 2018

Here are five specific challenges that today’s sales teams face and how alignment with their company’s marketing team can help them meet those challenges. How will it help prospects do their jobs better? In today’s technology-driven world, there are an overwhelming number of tools to help salespeople close deals.

B2B Sales 113

B2B Sales Work Management Marketing Management B2B Marketing 113

Kaon

NOVEMBER 3, 2016

Kaon has leveraged our global marketing community to create an educational seminar that will help you make the right decisions for your organization. 9:45AM: Effectively Communicating a Complex Value Story. 8:00AM: Continental Breakfast & Registration. 8:30AM: Welcome and Introduction.

Marketing Management 100

Marketing Management Digital Transformation CMO Interactive Marketing 100

Kaon

DECEMBER 7, 2016

Kaon has leveraged our global marketing community to create an educational seminar that will help you make the right decisions for your organization. 9:45AM: Effectively Communicating a Complex Value Story. 8:00AM: Continental Breakfast & Registration. 8:30AM: Welcome and Introduction.

Marketing Management 100

Marketing Management Digital Transformation CMO Interactive Marketing 100

Kaon

MARCH 21, 2017

With B2B companies constantly looking for ways to increase sales productivity and marketing effectiveness, it was a natural evolution for Kaon Interactive to integrate AR experiences into its 3D marketing platform to help clients tell their complex stories in a more simplified way, according to Gavin Finn, Kaon president and CEO.

Interactive Marketing 100

Interactive Marketing Trade Show Paid Search Agency Advertising Agencies 100

Kaon

JULY 25, 2019

We truly believed this would be the difference-maker in helping Thermo Fisher Scientific demonstrate to our prospects why our products and solutions were the right choice for them,” said Patricia Sardina, global market development manager of Flow Cytometry at Thermo Fisher Scientific. . We built the Kaon application from the ground up.

Marketing Management 100

Marketing Management Case Studies Advertising Agencies Case Study 100

Kaon

DECEMBER 26, 2017

5: Software Advice Asks Kaon CEO How to Improve Sales and Marketing Strategy Through Effective Brand Guidelines. This creates an obvious and effective channel for reaching and engaging your target audience. We can help. In that vein, let’s look at the most popular posts on this blog from the past year. #5:

Top of Funnel 113

Top of Funnel Press Mobile Marketing Guidelines 113

Kaon

JULY 6, 2016

This method has been proven by behavioral psychology to be much more effective at knowledge transfer and delivers long-term customers who make better buying decisions. Helping to build a direct link between the customer’s priorities and your solutions is essential to elevating the importance of this purchase decision.

Planning 154

Planning Buyer's Journey Interactive Marketing Marketing & Strategy 154

Kaon

MARCH 24, 2016

The most effective strategy for building loyalty in your customer base is to develop a relationship that’s based on engagement, and optimizes each customer interaction. One of the least effective forms of persuasion, and paradoxically the most common sales method, is to talk to the audience, instead of with the audience.

Loyalty 100

Loyalty Ad Building Interactive Marketing B2B Sales 100

Kaon

FEBRUARY 7, 2017

B2B marketers can now use two different kinds of immersive technologies: augmented reality (AR) and virtual reality (VR) to help extend the effectiveness in delivering their value stories. This means we have to innovate in how we deliver our value stories, and demonstrate the outcomes that our products and solutions will deliver.

B2B Marketing 100

B2B Marketing Lead Ranking B2B B2B Sales 100

Kaon

JULY 20, 2015

We use this technology to help our clients present a clear picture of their competitive differentiators and advantages – what makes them unique and why. We help them solve that problem. This makes the face-to-face meeting between our client, and their prospective customers, much more effective. What industries do your serve?

Product 100

Product Ad Building Buying Cycle Lead Ranking 100

Kaon

FEBRUARY 26, 2016

Not only will the interactive touch screens draw more traffic into your booth, the self-guided experience will also help you to better qualify prospects based off their specific needs and challenges uncovered during their unique journey through the application.

Trade Show 100

Trade Show Sales Qualified Leads Interactive Marketing Sales Cycle 100

Kaon

JULY 2, 2015

According to Qvidian, on average it takes a sales representative up to nine months to get up to speed on a product line and roughly one year to become really effective in selling those products. The best way for sales to adapt is by using interactive crib notes that help them navigate through the product demonstration like a sales expert.

Tips 100

Tips Lead Ranking Storytelling Cross-Selling 100

Kaon

DECEMBER 5, 2016

Rohrs gave the following advice to help put things in perspective: “The customer journey is comprised of a thousand moments and each one of those mobile moments matters just as much as the one that preceded or follows it. Salesforce Marketing Cloud vice president of marketing Jeffrey K.

Mobile Marketing 100

Mobile Marketing Paid Search Agency Interactive Marketing Buying Cycle 100

Kaon

MAY 26, 2020

Our Kaon application has helped us engage and educate buyers virtually, tell our value story better, communicate technology differentiators, and find new opportunities. Their platform’s agility has given us a competitive advantage and helped our sellers effectively pivot to this new digital-first world.”.

Interactive Marketing 29

Interactive Marketing Creativity Advertising Agencies Trade Show 29

Kaon

OCTOBER 21, 2015

Hagay convinced leadership to move forward with virtual demonstrations by framing it primarily around cost reduction, then emphasizing marketing effectiveness. Flashes of LED lighting and motion help create a more realistic virtual experience. It helps us unify messaging because everyone is using the same tool.”

Display 100

Display Paid Search Agency Case Studies Trade Show 100

Kaon

MAY 5, 2020

As many companies struggle to adjust to the new normal of COVID-19, the recipients of this award pave the way for companies to succeed now and into the future, specifically highlighting the increased need for effective, customer-centric experiences. . These solutions, in turn, help to drive increased sales and reduced marketing costs.

Digital Transformation 29

Digital Transformation Trade Show B2B Sales Conference 29

Kaon

JULY 29, 2016

The result is true customer engagement, which increases confidence, proven by behavioral psychology to be much more effective at knowledge transfer and delivers long-term customers who make better buying decisions. Identifying a customer need is no longer sufficient, understanding “why” is important to address now.

Purchase 100

Purchase Paper Interactive Marketing B2B Sales 100

Kaon

JANUARY 9, 2017

The most effective way to take advantage of mobile is to think of the entire digital ecosystem as a platform that should have consistent design elements, user interface tools, navigation, and relevant content connections. Contact us here to learn more about how Kaon Interactive ‘s solutions can help you win more deals.

Mobile Marketing 100

Mobile Marketing Advertising Agencies Paid Search Agency Interactive Marketing 100

Kaon

OCTOBER 24, 2019

Kaon’s high-impact sales and marketing applications help global B2B companies more effectively communicate why their products/solutions are more valuable, across the entire buyer’s journey. To learn more about how Kaon’s platform can help your business, visit www.kaon.com. New customers include: Amazon Web Services (AWS).

Press 20

Press Paid Search Agency Companies Amazon 20

Kaon

JANUARY 31, 2019

Kaon’s transformative sales and marketing applications allow B2B companies to more effectively communicate a product or service’s value to prospects through interactive experiences. These solutions, in turn, help to drive increased sales and reduced marketing costs.

Advertising Agencies 22

Advertising Agencies Digital Transformation Mobile Advertising Paid Search Agency 22

Kaon

AUGUST 8, 2019

The application had more than 1,200 interactions during the show and, several months later, it received resounding praise at the AWS annual SKO meeting on how effective it is at delivering the power of their story. . I’m totally in love with this visualization of our global infrastructure.

Marketing Websites 113

Marketing Websites Amazon Interactive Marketing Marketing Report 113

Kaon

MARCH 25, 2020

What can we do at an organizational level to sustain revenue growth and continue to effectively engage with customers during these unstable times? We must maintain a focus on helping our customers solve their challenges – always delivering an understanding of how we create value, rather than what we sell. Video Conferencing.

Enterprise Management 113

Enterprise Management Planning Digital Transformation Marketing Management 113

Kaon

MARCH 12, 2020

When marketing applications became more ubiquitous, these same kinds of data collection principles were similarly used in an attempt to measure the effectiveness of these applications. “What path did a specific user take on my website,” or “What are the most commonly clicked links on this page?”,

Marketing Analytics Tools 205

Marketing Analytics Tools Lead Ranking Distribution Analytics 205

Kaon

JULY 14, 2015

The objective of content marketing has shifted from lead generation to developing effective engagement. Experience has demonstrated that visuals combined with text copy are much more effective than either text or visuals alone. 140-character tweets), the use of visual imagery to convey important information becomes more effective.

Deliverability 100

Deliverability Content Interactive Marketing Lead Ranking 100

Kaon

DECEMBER 9, 2015

Rather than confining the conversation around feature/function differences, the company’s sales and marketing team members engaged in discussions about innovations that would help their prospects achieve their strategic technical and business objectives. Gavin Finn, Ph.D.,

Lead Ranking 100

Lead Ranking Lead Scoring Marketing Management Deliverability 100

Kaon

SEPTEMBER 26, 2019

My passion is for consultative sales, and one of the key things that I like about Kaon is the fact that we help marketing and sales teams make a digital transformation. What do you love most about working at Kaon? “My As a salesperson, I can paint a vision for our clients that is based on my own experience.”.

Class 30

Class Enterprise Management Work Management Marketing Management 30