Remove help

eTrigue

article thumbnail

Is the quality of your data hindering your ABM success?

eTrigue

It’s the quality, not the quantity, of your data that will help glean the best results. Clean data helps you understand your market. Clean data helps you: Identify your prospects’ intentions. Intent data helps determine which of your prospects are in-market and which are latent. Build an effective ABM strategy.

article thumbnail

Scale or fail: Would 10x partner marketing make an impact?

eTrigue

You cannot address this danger and opportunity without partner help – as sales alone cannot scale to cover your market/s. Don’t be left out with a could be more effective partner model as you struggle with…. This last choice also helps you address the partner resource gaps we sometimes see. appeared first on eTrigue.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Email Marketing vs. Marketing Automation

eTrigue

What You Need to Know Email marketing is a familiar tool that’s easy-to-use, effective and provides a tremendous return-on-investment. There is a learning curve, but you can start simply and build sophistication as you learn to effectively leverage the tools. In the end, the gains are worth it. Give me some specific comparisons.”

article thumbnail

The Need for a Demand Center

eTrigue

Not surprisingly, savvy marketers are embracing the concept because they see how it can help them drive consistent demand, whether they represent the corporation, a business unit or region. What’s Driving this Change? To accomplish this critical objective, marketing needs to substantially raise its game.

Demand 78
article thumbnail

4 Marketing Emails You Can Set and Forget (At Least for a While)

eTrigue

Marketing automation presents the single easiest solution to the burdensome effect email can have on a marketer’s time. In a psychological study , people who received a note of thanks after performing a favor were more likely to volunteer to help the same person again then those who received a neutral note of reply.

article thumbnail

How to Use Short Captivating Videos to Boost Sales

eTrigue

When Salesforce realized that they were not utilizing the power of their customer’s voice effectively to boost their bottom line, they started a “Video Testimonial Gathering campaign.” This video will be helpful for prospects who are considering buying building materials. Their customers responded, and now the results are amazing.