Trending Sources

How Well Do You Know Your Customers? 4 Tips to Help You Boost Your Marketing Effectiveness

B2B Marketing Insider

Tips to Help You Boost Your Marketing Effectiveness appeared first on Marketing Insider Group. Marketing Strategy customer marketing effectiveness marketingBusinesses spend a great deal of money and effort reaching out to potential customers. But if brands are blindly throwing marketing messages out, they’ll […]. The post How Well Do You Know Your Customers?

The Telltale 8% Drop In Content Marketing Effectiveness

Tony Zambito

Perhaps not as drastic as the Dow falling by 8%, but to see the percentage of marketers who believe their content marketing was effective drop to 30% from 38% in one year is a revelation. Documented Content Strategy Helps. While, 47% of the least effective content marketers did not.   Empathy: Helping Buyers To Achieve Their Goals. by Aha-Soft.

Five Tips to Help You Write Outstanding Content For Your Blog

Webbiquity

These five tips can help you more dependably write outstanding content for your blog. This will also help you to place the paragraphs in the right order. Use tools like the Emotional Value Headline Analyzer and the CoSchedule Headline Analyzer to help you craft more effective post titles. Content is king, and blogs often make the best castles. Organize Your Content.

How Does Content Marketing Help with SEO?

Webbiquity

There are many ways in which you can combine content marketing with SEO for more search traffic , but what effect can it actually have on your rankings and why is an integrated strategy beneficial to your business? Here are a few distinctions between content marketing and SEO, as well as the effect they can have on your online visibility. Guest post by Sam Allcock.

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8 Ways to Create More Effective Lead Generation Programs

Explore key areas you should focus on with your content syndication strategy in order to help you get the attention of your target audience and build trust

Infer Introduces New Connector for Microsoft Dynamics 365 to Help Amplify Sales Effectiveness

Infer

Infer Inc. , a leading predictive sales and marketing platform that helps companies win more customers, further expanded its open ecosystem today with a new connector for Microsoft Dynamics 365 for Sales. By bringing predictive analytics and artificial intelligence (AI) into any application a company uses, Infer helps businesses fuel more intelligent, successful customer growth strategies.

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A complete strategy for effective scheduled tweets

grow - Practical Marketing Solutions

Let’s start with the how, because I know sharing processes can really help those who may just be starting out. The post A complete strategy for effective scheduled tweets appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. Let's start with the how, because I know sharing processes can really help those who may just be starting out. Right?

How Video Helps Sales and Marketing Alignment

Vidyard

With no clear path for collaboration, the effectiveness of both departments started to suffer. For marketers, there’s few channels more effective at solving marketing problems than video. Video is a powerful alternative to the traditional sales email, and is actually more effective. Marketers can help craft the story and make sure it stands out. Need more traffic?

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Effective B2B Marketing Leaders Do This

B2B Marketing Insider

Marketers use technology to help us make smarter decisions, execute more effective campaigns, and drive more revenue. The post Effective B2B Marketing Leaders Do This appeared first on Marketing Insider Group. Technology plays a critical role in the success of today’s marketers. But with so many new technologies rising up every day, how does a marketer decide which tools, channels, and metrics to focus on to improve marketing performance […]. Demand Generation

B2B Marketing Trends for 2016

distribution and lead nurturing, to more effectively communicate with prospective buyers at each stage of funnel. While their ideas vary, they could be summarized as: • Produce better content by making it more focused on the needs of a specific group. • Be more human—write for people, not segments or search engines. • Use frameworks like ABM and ICE to help with these efforts.

Simple Tricks to Use Social Media Effectively

Haley Marketing

This will help you grow and keep track of your network, while also building your company’s social following. Haley Marketing Group has a ton of free information to help you learn how to utilize each platform and learn the best practices along the way. If you’re looking for additional information to help you learn, consider the resources below as great places to get started.

Why Email Marketing Is Still Effective

It's All About Revenue

Reasons Email Marketing is Still an Effective Tool. Many companies shy away from email marketing because they think it’s an outdated approach, but 59 percent of B2B marketers said email is the most effective channel for revenue generation. According to research, four-fifths of these professionals said email helps contribute to this outcome. It’s true. Whoops!

The disconnect between social media popularity and business effectiveness

grow - Practical Marketing Solutions

enjoyed getting to know this fella in real life but could not help but note that there is certainly a vast disconnect between the “social proof” of his humongous online presence and the relatively little true business experience this young guy possessed. Be kind to people and help them. By Mark W. You can automate just about everything.” What is true? Stay centered.

What Makes Effective B2B Content Marketing? [Research]

B2B Marketing Insider

55% of B2B marketers say it is unclear what effective content marketing looks like at their organizations. Content marketing effectiveness emerged as the key theme for this year’s study. Only 44% of B2B marketers responded that their organizations are clear on what content marketing effectiveness or success looks like. The post What Makes Effective B2B Content Marketing?

B2B Marketing Trends for 2016

distribution and lead nurturing, to more effectively communicate with prospective buyers at each stage of funnel. While their ideas vary, they could be summarized as: • Produce better content by making it more focused on the needs of a specific group. • Be more human—write for people, not segments or search engines. • Use frameworks like ABM and ICE to help with these efforts.

How to Have an Effective First Conversation When B2B Teleprospecting

Sales Prospecting Perspectives

Ask meaningful questions that will help you determine quickly whether or not prospects are a good fit for your product or service. Having a list of qualification questions in front of you will allow you to do this more effectively. What additional tips can you share for having an effective first conversation? You only have your phone, your research, and your CRM to back you up.

29 Guides to Beautiful and Effective Website Design

Webbiquity

Effectively convert visitors to sales prospects and buyers? Find the answers to those questions and many more here in more than two dozen guides to beautiful and effective website design from the past year. Making the point that “While your business may be B2B, your website could be dramatically more effective if it looked, acted, and worked more like a consumer website.

How Content & SEO Marketers Can Help Each Other Be Successful

ScribbleLive

These three tips will help content marketers and search engine specialists help each other. 1. It’s just as interesting and helpful to a reader who found it in January as it will be to a reader who stumbles upon it in November. Content that is original, contains helpful information, is highly engaged with and attracts links from third-party sources are valued when it comes to doling out rankings. Benchmarking performance together will ultimately result in better, more effective content and stronger search engine optimization. 3. Next up? In Conclusion.

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How to Measure Campaign Effectiveness

Salesfusion

Answering these questions is not only essential in helping your marketing team make more informed decisions the next time around, but it also provides you with information that your leadership team wants to know. You can use the same system that you used to configure the campaign to measure its effectiveness. On to the next one…. Not so fast… What’s wrong with this picture?

B2B Marketing Trends for 2016

distribution and lead nurturing, to more effectively communicate with prospective buyers at each stage of funnel. While their ideas vary, they could be summarized as: • Produce better content by making it more focused on the needs of a specific group. • Be more human—write for people, not segments or search engines. • Use frameworks like ABM and ICE to help with these efforts.

How To Elevate B2B Data Accuracy With Customer Network Effects

Radius

“Your data is limiting your marketing effectiveness”. That’s why we’re so excited about a key foundational aspect of our product (and the topic of discussion in this post) – Customer Network Effects. Facebook It”: The Idea Behind Customer Network Effects. How Radius Leverages Customer Network Effects. Impact of Customer Network Effects on B2B Data. Great!

How to Create an Engaging and Effective Presentation

Act-On

Here are some lessons I’ve learned (somewhat painfully) about putting together clear and effective presentations. Dan Roam is best known as being the “back of the napkin guy.” He’s carved a career niche out of teaching people how to tell effective stories – with simple images. Simple is clear and effective. And your retro-cool animations – are they helpful or harmful?

How to Align Content Marketing & Social Media Strategies for the Most Effective Amplification

ScribbleLive

Content and social planning should be done together to ensure that both functions are helping each other execute effectively. digital asset management tool that organizes content based on tags, format and other parameters will help ensure that social managers share content more than once over an extended amount of time. more helpful goal would be “drive followers interested in “Topic X” to our website from Facebook” or “increase video views for our new how-to series on Facebook by X amount.” Below are some tips to unite content and social media. It will be forgotten.

How to Develop an Effective Naming Architecture

CMO Essentials

There are typically four steps to developing a simple and effective naming architecture: 1. For example, when Aetna needed to simplify their complex and evolving portfolio, we helped them develop a framework by first organizing offerings into four broad categories:  Quality Health Plans & Benefits, Healthier Living, Financial Well-Being,  and  Intelligent Solutions. 

4 Effective Methods to Increase Your Survey Response Rates

Modern B2B Marketing

Here are four effective methods for increasing your survey response rates, from sending the right message to offering incentives: 1. For example, if you don’t drink coffee, answering questions about your coffee habits would be a waste of your time—plus, the answers you’d give wouldn’t be accurate or helpful. Author: Audra Sorman If you build it, they will come…right? Probably not.

How to Use Storytelling for More Effective Content Marketing

Webbiquity

The following tips will help you to more effectively use storytelling as a marketing tool. Finally, you should consider employing content workers who can help brainstorm ideas for your stories and help you plan them. Storytelling is powerful because it helps create strong interpersonal relationships. The strategy helped double profits for the brand.

How to Plan & Execute Effective 'Welcome' Emails

Hubspot

On average , 'welcome' emails receive an unusually high open rate of 50% -- making them 86% more effective than newsletters. To help you better understand what goes into an effective 'welcome' email sequence, we'll walk you through the motions below -- and include some helpful examples along the way. How to Plan & Execute Effective 'Welcome' Emails.

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8 Tips to Create an Effective Email Subject Line

Salesfusion

How effective is your email marketing? So how can you craft more effective subject lines to give your email marketing efforts a boost? Being yourself and being consistent with that voice can help prospects easily identify which emails are yours and help you stand out from the pack in that crowded inbox. How Much Do Subject Lines Really Matter? Marketing Insights.

How To Run An Effective SMS Marketing Campaign

It's All About Revenue

There are a lot of ways that SMS can be helpful to clients: Advice and tips. Who doesn’t like help remembering all the things on their busy schedule? SMS has become a popular marketing platform for businesses in recent years and for good reason. Its affordable cost and high ROI make it an irresistible marketing strategy. That’s where exclusivity comes in. Personalization.

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How To Effectively Increase Your Sales Pipeline

Sales Prospecting Perspectives

Think of your pool or prospects as a network of professionals that you can help. After researching your company I realized we have had specific success in your space, helping companies like x,y and z grow their pipelines by 2 to 3 times in 3-6 months. would be happy to share some of what we have been seeing in the market and determine if we might be able to help you as well. Take the time to research the prospect prior to reaching out, be brief, and provide specific examples as to how you have helped similar companies. Building a pipeline is no different. Hi Mr./Mrs.

Effective Social Selling = Mindset over Tactics

NuSpark

Help them with something! However, 75% of respondents said they were given no training in effective use of social media. So why aren’t more resources allocated to helping salespeople use social channels effectively? However, social selling is more about social helping. Need help with your company’s social footprint? Who’s right? closed more than five.

How Predictive Intelligence Helps B2B Marketers with Buyer Targeting

SalesPredict

In a 2015 B2B Enterprise Demand Generation survey , over half the respondents (50.5%) reported that when it comes to executing demand gen strategy, their marketing teams were either not at all or only somewhat effective, and only 7.3% said that they were very effective. Improve demand gen results by targeting in-market buyers. How bad is it? Enter predictive intelligence.

Personalized content for more effective content marketing

Biznology

Tracking these data points helps you gain insights into your prospects’ interests that can help you present them with content that fits their needs, rather than whatever content is on your editorial calendar this week or month. These can be helpful, too. Though some will help there, too.). Don’t call them, they’ll call you. It’s an absolute must for long-term survival.

5 Email Metrics to Help Diagnose Your Mistakes

Act-On

Analyzing email metric reports is an excellent way to help review and sometimes diagnose issues with your targeting, data, or even deliverability. This metric will help tell you the mailable status of a list, each time you send. When people unsubscribe, that action is handled internally by the ESP, and there is no effect on your sender reputation. Certainly.

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Four new effective presentation techniques you can use right now

grow - Practical Marketing Solutions

think they’ll help you too. Tom Webster did something I had never seen before in a presentation and it was very effective. This was particularly effective on a large stage where literally the spotlight was on Tom and nothing else. ” It’s just a nice courtesy to help the most active tweeters remember who you are. think they'll help you too.

How to Write an Effective Sales Prospecting Email

Sales Prospecting Perspectives

There are a few things you can do to help your emails get noticed by prospects. like to keep the signature of my emails consistent in order to help prospects remember me. This information is helpful for the prospect to have handy in case they have a few minutes to check out your company website or look you up on LinkedIn. How Effective Are Your Email Templates When Prospectin

Five habits of highly-effective entrepreneurs

Biznology

Below are five habits of highly effective entrepreneurs that you should consider following in order to increase your chances of success. This holistic view of your company can help you find inefficiencies. It can help you record important information, release thoughts and feelings, and help you track your personal and professional goals and growth. Focus on customers.

How To Elevate B2B Data Accuracy With Customer Network Effects

Radius

“Your data is limiting your marketing effectiveness”. That’s why we’re so excited about a key foundational aspect of our product (and the topic of discussion in this post) – Customer Network Effects. Facebook It”: The Idea Behind Customer Network Effects. How Radius Leverages Customer Network Effects. Impact of Customer Network Effects on B2B Data. Great!

How to Run Marketing Better with Effective Budgeting and Planning

It's All About Revenue

For every great performance, regardless of the discipline, it’s the preparation, ongoing management and agile approach that help you maintain your performance and propel you forward. And if you’re really honest, you want to impress leadership and climb a few rungs up the corporate ladder. Am I right? Perhaps. Do you know the revenue impact of your plan? Oracle Marketing Cloud