The Telltale 8% Drop In Content Marketing Effectiveness
OCTOBER 9, 2015
Perhaps not as drastic as the Dow falling by 8%, but to see the percentage of marketers who believe their content marketing was effective drop to 30% from 38% in one year is a revelation. Documented Content Strategy Helps. While, 47% of the least effective content marketers did not. Empathy: Helping Buyers To Achieve Their Goals. by Aha-Soft.
How the Halo Effect Drives Lead Generation
B2B Lead Generation Blog
DECEMBER 22, 2014
” He didn’t know it the time, but he explained how the halo effect works. The halo effect works like this: By helping thought leaders and subject matter experts build their platform and influence, you will also build your influence and platform. Think about how you help build their practice, and they may be more inclined to help you. You might also like.
How Does Content Marketing Help with SEO?
AUGUST 19, 2016
There are many ways in which you can combine content marketing with SEO for more search traffic , but what effect can it actually have on your rankings and why is an integrated strategy beneficial to your business? Here are a few distinctions between content marketing and SEO, as well as the effect they can have on your online visibility. Guest post by Sam Allcock.
Goal-Directed Marketing: How Marketers Can Help Buyers Achieve Their Goals
OCTOBER 4, 2015
While this type of intelligence is helpful, it lacks insights into the goal-directed behavior of buyers and why they make the choices they do. At the core of the problem is the simple fact that marketers are having a hard time getting what makes buyers happy and satisfied. Additionally, the effectiveness of B2B content marketing is dropping. coaching by Gilbert Bages.
Study: How Much of Your Content Marketing Is Effective?
Marketing is Effective? CONTENTLY STUDY: HOW MUCH OF YOUR CONTENT MARKETING IS EFFECTIVE? CONTENTLY STUDY: HOW MUCH OF YOUR CONTENT MARKETING IS EFFECTIVE? 3 I. Conclusion 14 Table of Contents CONTENTLY STUDY: HOW MUCH OF YOUR CONTENT MARKETING IS EFFECTIVE? effective in measuring business results. CONTENTLY STUDY: HOW MUCH OF YOUR CONTENT MARKETING IS EFFECTIVE?
Metrics to Help You Track Brand, Demand, and Expand
AUGUST 1, 2016
His monthly magazine, annual Poor Richard’s Almanac and various other printings all served to establish him as an authority and help grow his printing press business. It was educational, with the goal of helping farmers be more successful … the quintessential definition of content marketing. The post below generated over 800 likes and helped to build more brand awareness.
Effective B2B Marketing Leaders Do This
B2B Marketing Insider
NOVEMBER 16, 2015
Marketers use technology to help us make smarter decisions, execute more effective campaigns, and drive more revenue. The post Effective B2B Marketing Leaders Do This appeared first on Marketing Insider Group. Technology plays a critical role in the success of today’s marketers. But with so many new technologies rising up every day, how does a marketer decide which tools, channels, and metrics to focus on to improve marketing performance […]. Demand Generation
Simple Tricks to Use Social Media Effectively
FEBRUARY 5, 2016
This will help you grow and keep track of your network, while also building your company’s social following. Haley Marketing Group has a ton of free information to help you learn how to utilize each platform and learn the best practices along the way. If you’re looking for additional information to help you learn, consider the resources below as great places to get started.
7 tips for effective press releases
AUGUST 12, 2016
Press releases can be very effective for helping to create a buzz and getting the word out about something new with your business. How can you make your press releases more effective and stand out against the rest? Follow these seven tips to ensure that your press release cuts the mustard and makes it through the noise to be an effective tool for your business. Summary.
Content Marketing 2016: Staffing, Measurement, and Effectiveness
EFFECTIVENESS ACROSS THE INDUSTRY 2Content Marketing 2016: Staffing, Measurement, and Effectiveness Across the Industry I. Introduction 4 Content Marketing 2016: Staffing, Measurement, and Effectiveness Across the Industry Red Bull has long been the strongest example of this. distribution platforms are most effective? Email was selected as the most effective organic.
5 Effective Options For B2B Advertising on Social Media
MARCH 15, 2016
Social media isn’t most B2B marketers’ first choice for most effective platform, but highly targeted advertising campaigns are starting to change that line of thinking. Learn more about the B2B social media services KoMarketing offers, or contact us today to see how we can help you! If you don’t think your audience is on social media, you’re wrong. Target Job Titles in Campaigns.
What Makes Effective B2B Content Marketing? [Research]
B2B Marketing Insider
OCTOBER 6, 2015
55% of B2B marketers say it is unclear what effective content marketing looks like at their organizations. Content marketing effectiveness emerged as the key theme for this year’s study. Only 44% of B2B marketers responded that their organizations are clear on what content marketing effectiveness or success looks like. The post What Makes Effective B2B Content Marketing?
How To Run An Effective SMS Marketing Campaign
It's All About Revenue
AUGUST 12, 2016
There are a lot of ways that SMS can be helpful to clients: Advice and tips. Who doesn’t like help remembering all the things on their busy schedule? SMS has become a popular marketing platform for businesses in recent years and for good reason. Its affordable cost and high ROI make it an irresistible marketing strategy. That’s where exclusivity comes in. Personalization.
Why Email Marketing Is Still Effective
It's All About Revenue
AUGUST 19, 2016
Reasons Email Marketing is Still an Effective Tool. Many companies shy away from email marketing because they think it’s an outdated approach, but 59 percent of B2B marketers said email is the most effective channel for revenue generation. According to research, four-fifths of these professionals said email helps contribute to this outcome. It’s true. Whoops!
Content Marketing Playbook: Strategy and Roadmap
cultivated every internal asset that could help them. outside help when needed. effectiveness, compared with 32 percent of those who. that’s proven to work—one we’ve refined after helping. that sports an audience of over 300,000 readers. “We want to try to help marketers first,” Fishkin says. If you can help people solve their. All rights reserved. emerge.
What Were The Most Effective B2B Marketing Tactics of 2015?
DECEMBER 14, 2015
Here is what they had to say about their most effective B2B marketing tactics over the past year. “The most effective marketing tactic I have seen work for many brands is taking a strategic approach to content marketing. I’ve applied this as I’ve launched my own business. For me, it’s “helping brands reach, engage and convert new customers.” EMAIL MARKETING EFFECTIVENESS. Depending on your marketing objectives, budget, industries and products, effective marketing tactics vary. STRATEGIC CONTENT MARKETING. DATA-DRIVEN ROI.
How to Use Storytelling for More Effective Content Marketing
DECEMBER 29, 2015
The following tips will help you to more effectively use storytelling as a marketing tool. Finally, you should consider employing content workers who can help brainstorm ideas for your stories and help you plan them. Storytelling is powerful because it helps create strong interpersonal relationships. The strategy helped double profits for the brand.
Measuring Marketing Effectiveness: 5 Metrics You Need to Track
MARCH 15, 2016
So when it comes to measuring marketing effectiveness, what metrics really matter? Metrics to Measure Marketing Effectiveness. Obviously, the higher the number here, the more effective your initiatives. Pipeline growth and acceleration: How do your marketing activities help grow and accelerate the pipeline? Are those leads worth the price tag? Marketing Insights.
29 Guides to Beautiful and Effective Website Design
MAY 20, 2014
Effectively convert visitors to sales prospects and buyers? Find the answers to those questions and many more here in more than two dozen guides to beautiful and effective website design from the past year. Making the point that “While your business may be B2B, your website could be dramatically more effective if it looked, acted, and worked more like a consumer website.
Stop Killing Your Content: 3 Reasons Your Content Falls Flat
Content has proven to be a highly effective driver of revenue, both directly and indirectly. often receive assets via mass emails, which can create a “tribal knowledge” effect that. enjoyed our content or how it helped a rep explain our company’s value proposition. effectiveness of your content, and seamlessly. and value. on content development initiatives. Let’s start.
How Predictive Intelligence Helps B2B Marketers with Buyer Targeting
JUNE 14, 2016
In a 2015 B2B Enterprise Demand Generation survey , over half the respondents (50.5%) reported that when it comes to executing demand gen strategy, their marketing teams were either not at all or only somewhat effective, and only 7.3% said that they were very effective. Improve demand gen results by targeting in-market buyers. How bad is it? Enter predictive intelligence.
5 Email Metrics to Help Diagnose Your Mistakes
APRIL 13, 2016
Analyzing email metric reports is an excellent way to help review and sometimes diagnose issues with your targeting, data, or even deliverability. This metric will help tell you the mailable status of a list, each time you send. When people unsubscribe, that action is handled internally by the ESP, and there is no effect on your sender reputation. Certainly.
How to Measure Campaign Effectiveness
OCTOBER 29, 2015
Answering these questions is not only essential in helping your marketing team make more informed decisions the next time around, but it also provides you with information that your leadership team wants to know. You can use the same system that you used to configure the campaign to measure its effectiveness. On to the next one…. Not so fast… What’s wrong with this picture?
How to Develop an Effective Naming Architecture
AUGUST 25, 2015
There are typically four steps to developing a simple and effective naming architecture: 1. For example, when Aetna needed to simplify their complex and evolving portfolio, we helped them develop a framework by first organizing offerings into four broad categories: Quality Health Plans & Benefits, Healthier Living, Financial Well-Being, and Intelligent Solutions.
Content Methodology: A Best Practices Report
MICHAEL MARGOLIS 4Content Methodology: A Best Practices Report Create the most effective. Content methodology is a process to continuously improve the effectiveness of a. to Contently’s latest report, “Content Marketing 2016: Staffing, Measurement, and Effectiveness Across the Industry,” 73 percent of organizations created more. The studio helps unify the company around a.
Using email effectively in your content marketing
MARCH 14, 2016
Used well, email is an incredibly effective marketing tool. Here are some tips how to use email effectively for your content marketing. If you’re paying attention to the details, your A/B tests should help you fine tune your successful email marketing for even greater effectiveness. You’ll probably find that effectiveness among the highest of all your marketing efforts.
Promotional products: making them effective branding tools for your business
MAY 26, 2016
However; they are still effective marketing tools even in today’s digital marketing world. The strategy for making promotional gifts an effective part of your marketing arsenal has three keys. You may think of promotional products as something that is only used at trade shows or conventions, but they can be effective tools for branding and promotion anywhere and anytime.
The Most Effective Inbound and Outbound Marketing Tactics
MAY 12, 2016
While inbound drives organic engagement and attracts leads, outbound helps you target specific prospects more accurately. Combining inbound and outbound tactics can have multiplicative effects upon the views you generate, shares your content enjoys, and the increased number of potential customers who see your content. Display ads are also effective at every stage of the funnel.
8 Steps To A More Effective B2B Content Marketing Program
JANUARY 22, 2015
While there are never guarantees with B2B content marketing and SEO, there are ways to orchestrate your program to help mitigate mistakes and overcome inevitable obstacles. Companies with a documented strategy are much more likely to be very effective (36%) versus those without (11%). It also helps mitigate overlap and unnecessary duplication of content. But guess what?
Content Strategy for Marketing
Learn how developing a content strategy can help you reach. challenge that content strategy can help you overcome. More specifically, content strategy helps bring your vision as a content-focused marketing. effectively. To learn about how we helped Dell and other. team to be a daunting task and bring in an outside firm to help. To help you prioritize.
Four new effective presentation techniques you can use right now
grow - Practical Marketing Solutions
OCTOBER 27, 2015
think they’ll help you too. Tom Webster did something I had never seen before in a presentation and it was very effective. This was particularly effective on a large stage where literally the spotlight was on Tom and nothing else. ” It’s just a nice courtesy to help the most active tweeters remember who you are. think they'll help you too.
Lead Nurturing: How a social business strategy can help you move from selling to helping your prospects
B2B Lead Generation Blog
NOVEMBER 4, 2013
Tweet At MarketingSherpa Lead Gen Summit 2013 , I had the privilege of sitting in on a session with Todd Wilms, Head of Social Strategy, and Adriel Sanchez, VP, Demand Generation, both of SAP , as they discussed how they use a business model called “social business” to help their teams across the globe engage local audiences. will need help from social media to remain effective.
7 Amazingly Effective Lead Nurturing Tactics
MARCH 15, 2016
As companies adopt inbound marketing as a way to generate more leads, the importance of having an effective lead nurturing strategy becomes very clear. Implementing an effective lead nurturing strategy can have a huge impact on the results of your inbound marketing strategy. lack of effective lead nurturing is the common cause of this poor performance (Source: MarketingSherpa ).
5 Email Campaign Ideas to Help Increase Conversion Rates [Infographic]
AUGUST 8, 2016
As businesses adopt inbound marketing and generate more and more leads, the need for an effective lead nurturing strategy becomes clear very quickly. Check out the infographic below from Eliv8 for five email drip campaign ideas that'll help you increase engagement and sales. Why is e mail is the most powerful channel for lead nurturing? Share with us in the comments.
Evangelizing a Content Marketing Program
how to “do content marketing” effectively, there’s no. brands experiencing declining social media effective- ness and came to a clear conclusion: " We’ve reached a tipping point where. as effective, compared to a 35 percent average. how content marketing helps generate. is an incredibly effective way to keep that. Tracking the effect that. The hotel giant.
The Undeniable Mobile Effect On Holiday Shoppers
It's All About Revenue
JUNE 30, 2016
In addition to the feature usage outlined above, consumers now use their smartphones to check availability or source out of stocks from other sellers, compare loyalty program rewards for purchases, confirm/compare warranty or return policies, seek inspiration/ help for product usage and more!" Today is June 30. No, I am not crazy from the heat. The world is mobile. Period.