Cintell

APRIL 30, 2019

Creating personas using attributes, characteristics and interests is a necessary step to effectively segment and identify the right customers. Learning their evolving interests and preferences will provide key insights into when and how to effectively engage with them. Sharing the right content.

Ideal Customer Profiles 181

Ideal Customer Profiles Buyer Personas Social Networks Curation 181

Cintell

DECEMBER 20, 2019

Together, they will help you form cohesive and engaging videos to guide your buyers along the path to your solution. While not an exhaustive step-by-step process, these tips will help elevate your videos. It’s about using insights uncovered to produce engaging videos. Personas and States of Being. Identify a Big Hairy Problem.

Buyer Personas 177

Buyer Personas Video Marketing Work Management Marketing Management 177

Cintell

MARCH 10, 2016

Engages buyer earlier and more effectively. Persona-driven marketing is 3X more effective (SiriusDecisions). Using personas to help sales: Using personas drove a 3X increase in closed sales deals (MarketingSherpa). as likely to be effective or very effective at using personas than those who miss lead and revenue goals.

Lead Ranking 100

Lead Ranking Lead Scoring Top of Funnel Sales Qualified Leads 100

Cintell

FEBRUARY 10, 2016

” “I just refreshed our buyer personas and want to use them more effectively.” Marketing operations professionals play a large role in ensuring effective inbound and outbound interactions by matching persona-based attributes with individual contacts. What Can We Do?

Buyer Personas 100

Buyer Personas Advertising Agencies Paid Search Agency Webinar Metrics 100

Cintell

NOVEMBER 11, 2015

The light at the end of the tunnel is critical voice-of-customer insights that help organizations to remove bias, identify the problems faced by their buying audiences, and make more relevant decisions in marketing, sales, and throughout the business.

Peer-to-peer 100

Peer-to-peer Buyer Personas Class Trigger Marketing 100

Cintell

FEBRUARY 9, 2016

If you haven’t read the Understanding B2B Buyers 2016 Benchmark Study, you may not know that companies who exceed revenue and lead goals are more effective at creating, using, and consistently maintaining personas than those who miss their targets. (Or Here are 17 things the top performers do really well.

Buyer Personas 100

Buyer Personas Paid Search Agency Demand Generation Agencies Optimization 100

Cintell

NOVEMBER 9, 2015

At ANNUITAS Erika manages all aspects of marketing including demand generation, content marketing, social media and public relations helping to build pipeline and drive results for the ANNUITAS team. To help sales understand our buyers, marketing needs to let them share their insights and then ask additional questions to dig deeper.

Ideal Customer Profiles 100

Ideal Customer Profiles Buyer Personas Peer-to-peer Public Relations 100