B2B Memes

JULY 6, 2011

So before you leap in, consider the following six tips for ensuring their effectiveness. If your topics are too diverse, a small group of niche experts won’t help much of the time. Even when editorial board members start out as enthusiastic participants, they may well start to lose interest or become too busy to offer meaningful help.

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B2B Memes

MARCH 29, 2011

The process will help you better understand your topic, and can highlight unsuspected gaps in your data. But if you want to help your readers understand what you’re writing about, even the most modest attempts to represent your ideas or data graphically will pay big dividends. You don’t need much graphic skill or expensive software.

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B2B Memes

DECEMBER 5, 2011

As a lover of bookstores, I’m happy for anything that might help preserve them. And is there any effective e-equivalent of a pop-up book? The effect is simply amplified when it comes to magazines (and turned up to 11 for newspapers). As a book collector, I’m pleased that books will be more beautiful.

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B2B Memes

JUNE 7, 2012

My point yesterday was that long-form writing, such as a book, often engages readers effectively. Talented writers can reel off long, polysyllabic sentences to brilliant effect; inept writers can produce wretched short ones. The Flesch-Kincaid test or the Fog Index, used circumspectly, can help improve your writing.

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B2B Memes

JANUARY 24, 2012

Most writers,” I wrote in declaring that print is effectively dead , “don’t care in a meaningful way about the physical presence of a book. Related posts: Apple’s iPad May Help Save Publishing, But Not This Way. Last month in this blog, I made a statement that at the time seemed obvious, but now seems rash. A small thing, to be sure.

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B2B Memes

DECEMBER 3, 2010

Though you can look for help with your slides from sources like Guy Kawasaki’s “ 10/20/30 Rule of PowerPoint ” or, more recently, Jesse Desjardins’ “ You Suck at PowerPoint ,” most people don’t have the will, the time, or the artistic resources to make many improvements.

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B2B Memes

JUNE 22, 2010

If it consists mostly of brainstorming, outlining, or light editing services, that’s helping the writer find his voice, not faking it. In the end, though, what matters is whether ghost blogging is effective. A lot depends, of course, on the extent and nature of the ghost writing. Write something.”.

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