Avitage

MARCH 12, 2014

The problem is, defining content as formats doesn’t help in any way inform contentS. Consider the universally recommended prescription to define content requirements at each stage of the buying process. Most people think and talk about this using and image similar to this from SiriusDecisions.

Content 120

Content Differentiation Content Marketing Buy 120

Avitage

NOVEMBER 13, 2012

Jim, Our belief that the use of videos by the channel will be a great help is tempered by the pragmatic reality that it is likely to be received with a mixed level of enthusiasm. The objective of the pilot deployment is to test the usefulness and effectiveness of the capabilities we developed to support the partners.

Advertising Channels 120

Advertising Channels Planning Video Marketing Advertising Agencies 120

Avitage

NOVEMBER 13, 2012

Max sent the following email about a collaborative approach to channel partner adoption to his boss, Jim Everett, VP of Marketing. Jim, Our belief that the use of videos by the channel will be a great help is tempered by the pragmatic reality that it is likely to be received with a mixed level of enthusiasm. All change efforts are.

Advertising Channels 120

Advertising Channels Planning Video Marketing Advertising Agencies 120

Avitage

JUNE 21, 2012

Takeaways and Insights Content Strategy — This is the starting point and essential first step for an effective and efficient content marketing initiative. We must get this right or we will experience weak and misaligned work products, delayed and inefficient execution, and limited results. Execution is a major challenge and risk.

Content Marketing 120

Content Marketing Advertising Agencies Marketing & Strategy Content 120

Avitage

MARCH 26, 2012

But can it help us understand how to do it better? With a fundamentally different process, the challenges and constraints of the traditional, “point production” model can be resolved, while at the same time improving content effectiveness. Keeping up with demands for content is daunting.

Lead Ranking 120

Lead Ranking Barriers Content Custom Publishing 120

Avitage

MARCH 7, 2012

Framing Questions Here are questions that will help your team, and your management, understand what’s at stake by continuing to pursue a process of “random acts of content.” How do you preserve message, brand and quality standards while enabling messages to be quickly converted into effective content?

Content 120

Content Domain Acquisitions Efficiency 120

Avitage

MARCH 7, 2012

This makes it a good book to share with senior executives and others to help explain “why we’re taking this approach to marketing” We all need that. Given the “dabbling” approaches and under performance organizations experience, having the plan and discipline to execute effectively is the next challenge.

Paid Search Agency 120

Paid Search Agency Resources Content Marketing Planning 120

Avitage

MARCH 7, 2012

Many are important to help determine who (company and individual) you should be calling on. ” We must factor in ways to help the customer understand their internal systems, and how to align those systems. They should be worked on well before customer engagements begin, and simply selected and applied to each call.

Vendors 120

Vendors Custom Publishing Tips Efficiency 120

Avitage

MARCH 7, 2012

We are working with several clients to help them improve their lead nurturing program to deliver a higher volume and quality of sales ready leads to the outside sales team. We have found a tendency on the part of Inside Sales to conduct their work from what I would term a traditional mindset.

Lead Nurturing 120

Lead Nurturing Sales Qualified Leads Telemarketing Lead Qualification 120