Anything Goes Marketing

OCTOBER 27, 2007

I submitted my application on the new Dundler Mifflin Infinity website which was accepted and I plan to help them sell paper. By including features such as adding web banners as part of the tasks that your "manager" has set out for you, your adding to the viral effect - it's brilliant! I'm not joking! Go ahead and give it a click.

Viral Marketing 100

Viral Marketing Web 2.0 Banner Ads Banners 100

Anything Goes Marketing

JANUARY 23, 2007

Marketers must think beyond the YouTube community and see YouTube for what it really is - another channel to help spread the word about your product or service to your target market. Here is an example from a recent Marketing Effectiveness Summit. Guess what Shmuel and the rest of you 'Tubers - get over yourselves. It's that simple.

Youtube 100

Youtube Web 2.0 User-Generated Content Blogger 100

Anything Goes Marketing

OCTOBER 15, 2006

Whichever the case, creating a white paper will help your organization generate new leads and help close out sales. While I found the book a bit repetitive, this was effective in reinforcing the key points of the book. The next question is - How do I create a white paper? I wish you all the success at this!

Paper 100

Paper Lead Generation Tagging Online Marketing 100

Anything Goes Marketing

FEBRUARY 24, 2008

While I think the webisodes are funny and entertaining, will it bring Kraft the desired effect of getting businesses to use Tassimos in the workplace rather then just at home? Probably something that Nasa found on mars), I can sympathize with Bob. You can check it out at www.whohiredbob.com. Here is a clip I found on Youtube.

Paid Search Agency 100

Paid Search Agency Long Tail Marketing Microsite Budget Programs 100

Anything Goes Marketing

OCTOBER 23, 2006

Consider Combining Email Newsletters and Blogs = A Blogletter How can you take your email newsletters to the next level to maximize their SEO effectiveness? I hope these tips help you and if you have implemented something like this, please let me know! Think again - PDFs are not search friendly.

Newsletter 100

Newsletter Lead Generation Tagging Lead Nurturing 100

Anything Goes Marketing

SEPTEMBER 4, 2006

After reading an inspiring article on ClickZ regarding effective landing pages , I've decided to look at ways to improve conversions on blogs. I use this and find it fairly effective. By conversions, I don't mean clicking on the "order now" button as this isn't very common on blogs. Blogger Beta 2.0 Add a link back to your home page.

Traffic 100

Traffic RSS Blogger Eloqua 100

Anything Goes Marketing

OCTOBER 20, 2009

This may mean sequestering experts from all over your company to help create this content or hiring content professionals. You will need to push your organization to ensure you have the resources in place to create the necessary content for your lead nurturing efforts.

Lead Nurturing 100

Lead Nurturing Sales Qualified Leads Ad Building Top of Funnel 100

Anything Goes Marketing

AUGUST 9, 2006

Commenting on a popular blog like Problogger.net or Direct2Dell may be very helpful in establishing yourself as as a legitimate blogger. At a stretch, one should look to write something" is much more effective then the other comments listed. This post is about being a better coCommenter! Use cliffhangers.

Tips 100

Tips Blogger Tagging Business Blogging 100

Anything Goes Marketing

JANUARY 25, 2007

This is all great and has proven to be effective but is there another way to bring the same excitement that B2C marketers use to B2B? person for help. The response rate was so so (2.45% response from the direct mailer) and a 10% viral effect which may have been inflated. The PEBCAK I.T. That is brilliant!

Viral Marketing 100

Viral Marketing Work Management B2B Marketing Word of Mouth 100

Anything Goes Marketing

NOVEMBER 11, 2007

The copy was also very effective as it's very personal. In the example above, marketing can send emails on behalf of the account managers which makes the entire team more efficient and helps achieve the desired company objectives. The "Click here." Lastly, notice how the original email header info (from, sent, to information) was used.

Response Rate 100

Response Rate Personalization Tips Marketing Management 100

Anything Goes Marketing

DECEMBER 3, 2006

Like blogs, podcasts can help you in the search rankings if the content provided contains relevant keywords. If you're team can't come up with any ideas, here are a few to get them thinking: Interview a few of your customers regarding a specific challenge that they faced and how your service/product helped them overcome this.

Web 2.0 100

Web 2.0 RSS Webcast Business 100

Anything Goes Marketing

NOVEMBER 29, 2006

Obviously they will indirectly discuss how HP helped solve their business challenges but what better way to do this then to tell a story via a video conversation with executives just like the target audience that they are going after. How can HP make this "Change Artists" concept even better?

Lead Generation 100

Lead Generation Campaigns Generation Leads 100

Anything Goes Marketing

DECEMBER 12, 2006

As a blogger, one of my goals is help others in marketing (specifically B2B marketing) better understand the e-marketing landscape. I think you will be seeing more and more of this type of format as blogs maximize the SEO effectiveness of your content ( I wrote about this previously ). I'm new to Web Analytics, Where do I start?

Analytics 100

Analytics Marketing Analytics Tools Blogger Stats 100

Anything Goes Marketing

APRIL 5, 2009

For more tips on improving your webinar campaigns see Paul Teshima’s excellent post Four Practices to Increase Webinar Effectiveness. Having a “new user/customer” campaign can help people that aren’t familiar with your product get better acquainted. Inactive or Dormant Lead campaign. Education programs.

Trigger Marketing 100

Trigger Marketing Email Marketing B2B Marketing Autoresponders 100

Anything Goes Marketing

NOVEMBER 16, 2008

I focused my research this week on how I can help my customers build out a demand waterfall as defined by the smart people over at SiriusDecisions. Use social media techniques such as Twitter and YouTube to maximize the effect of your webinars, videos and white papers. You can even just post the slides or the speech text.

Lead Ranking 100

Lead Ranking Top of Funnel RSS Lead Nurturing 100

Anything Goes Marketing

MAY 17, 2009

megheuer # sds09 megheuer : Sales is protective of customers and late-stage deals; marketing needs give options, not mandates, to help at this stage # sds09 @tjaros jblock : 72% of B2B orgs can segment the customers and prospects in their marketing database. sds09 Sales/Marketing Funnel stharris : # sds09 Most case studies are after purchase.

B2B Marketing 100

B2B Marketing Work Management Trends Lead Ranking 100

Anything Goes Marketing

DECEMBER 17, 2007

If you somehow stumbled on this post and said "Yes, this is just what I was looking for and will help save our company" you really need to get a hold of yourself! 7 Tips to Improve Sales Follow-up & Close More Leads: This post provides some quick tips that can help you steer marketing and sales teams through the rough waters of alignment.

B2B Sales 100

B2B Sales Paid Search Agency Resources Top of Funnel 100

Anything Goes Marketing

FEBRUARY 21, 2009

Your marketing automation platform can also help you build signature rules based on other contact information such as geography which allows for a personalized approach even if a web visitor has yet to be assigned to a sales rep. These techniques are simple, effective and led to increased response.

Autoresponders 100

Autoresponders Sales Management Email Marketing B2B Marketing 100