As buyers become decreasingly trusting in sales content, capturing the voice of the customer helps support value add relationships. Here are five tips to help you leverage video to gain attention, get customers to the next step of the buying journey, and shorten sales cycles. So, providing brief demos of specific capabilities can be very helpful. Your buyers will need access to a continuum of content to help them understand their needs and make a buying decision. It helps to create advocates within a target organization. Now, that’s efficiency! MORE >>

The IKEA Effect provides a clear warning to sellers – ensure the buyer is involved in the process of defining, building, or tailoring your product, or at least in the process of purchase and justification. Buyer Psychology Buyer Involvement Buying Process Consultative Sale IKEA Effect purchase decision Purchase Justification MORE >>

How to be an effective guest blogger. This not only help you be a known quantity, but also gives you better insight into the blogger’s community. 'In the world of today’s SEO, it simply isn’t enough to throw some key phrases on your website’s pages, or start a blog to create a steady content stream. You need to build links. Traditional link building can include optimization of press releases for syndication, as well as solicitation of links from relevant external sites. But have you delved into the word of guest blogging? Are their posts the  most popular? MORE >>

Yet, for some years, Facebook has failed to effectively innovate on any of these fronts! They would have helped us find new friends with similar interests. Facebook also should have focused more effort on their business partners and helped them better connect with consumers in innovative and fun ways. Yet, with a little effort, they could have offered an interface to help businesses of all sizes create social actions without having to hire a programmer. business strategy facebook facebook advertising effectiveness Facebook Edgerank decline facebook user interface MORE >>

To put this in practical terms, if your organization is struggling to grow revenue with 10 salespeople, it probably makes sense (sorry) to let the two weakest performers go, and redirect the expense at a more effective marketing operation – or what we call “building an unstoppable marketing and sales machine.” If you do this right yourself, or get a partner like Fusion Marketing Partners to help, you will get substantially better results from your new integrated marketing and sales machine, than you did in a heavily sales-oriented environment. Step 2:  Generate a bunch of leads. MORE >>