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How Well Do You Know Your Customers? 4 Tips to Help You Boost Your Marketing Effectiveness

B2B Marketing Insider

Tips to Help You Boost Your Marketing Effectiveness appeared first on Marketing Insider Group. Marketing Strategy customer marketing effectiveness marketingBusinesses spend a great deal of money and effort reaching out to potential customers. But if brands are blindly throwing marketing messages out, they’ll […]. The post How Well Do You Know Your Customers?

The Telltale 8% Drop In Content Marketing Effectiveness

Tony Zambito

Perhaps not as drastic as the Dow falling by 8%, but to see the percentage of marketers who believe their content marketing was effective drop to 30% from 38% in one year is a revelation. Documented Content Strategy Helps. While, 47% of the least effective content marketers did not.   Empathy: Helping Buyers To Achieve Their Goals. by Aha-Soft.

How the Halo Effect Drives Lead Generation

B2B Lead Generation Blog

” He didn’t know it the time, but he explained how the halo effect  works. The halo effect works like this: By helping thought leaders and subject matter experts build their platform and influence, you will also build your influence and platform. Think about how you help build their practice, and they may be more inclined to help you. You might also like.

Infer Introduces New Connector for Microsoft Dynamics 365 to Help Amplify Sales Effectiveness


Infer Inc. , a leading predictive sales and marketing platform that helps companies win more customers, further expanded its open ecosystem today with a new connector for Microsoft Dynamics 365 for Sales. By bringing predictive analytics and artificial intelligence (AI) into any application a company uses, Infer helps businesses fuel more intelligent, successful customer growth strategies.

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8 Ways to Create More Effective Lead Generation Programs

Explore key areas you should focus on with your content syndication strategy in order to help you get the attention of your target audience and build trust

The disconnect between social media popularity and business effectiveness

grow - Practical Marketing Solutions

enjoyed getting to know this fella in real life but could not help but note that there is certainly a vast disconnect between the “social proof” of his humongous online presence and the relatively little true business experience this young guy possessed. Be kind to people and help them. By Mark W. You can automate just about everything.” What is true? Stay centered.

Why Email Marketing Is Still Effective

It's All About Revenue

Reasons Email Marketing is Still an Effective Tool. Many companies shy away from email marketing because they think it’s an outdated approach, but 59 percent of B2B marketers said email is the most effective channel for revenue generation. According to research, four-fifths of these professionals said email helps contribute to this outcome. It’s true. Whoops!

7 tips for effective press releases


Press releases can be very effective for helping to create a buzz and getting the word out about something new with your business. How can you make your press releases more effective and stand out against the rest? Follow these seven tips to ensure that your press release cuts the mustard and makes it through the noise to be an effective tool for your business. Summary.

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Effective B2B Marketing Leaders Do This

B2B Marketing Insider

Marketers use technology to help us make smarter decisions, execute more effective campaigns, and drive more revenue. The post Effective B2B Marketing Leaders Do This appeared first on Marketing Insider Group. Technology plays a critical role in the success of today’s marketers. But with so many new technologies rising up every day, how does a marketer decide which tools, channels, and metrics to focus on to improve marketing performance […]. Demand Generation

B2B Marketing Trends for 2016

distribution and lead nurturing, to more effectively communicate with prospective buyers at each stage of funnel. While their ideas vary, they could be summarized as: • Produce better content by making it more focused on the needs of a specific group. • Be more human—write for people, not segments or search engines. • Use frameworks like ABM and ICE to help with these efforts.

Personalized content for more effective content marketing


Tracking these data points helps you gain insights into your prospects’ interests that can help you present them with content that fits their needs, rather than whatever content is on your editorial calendar this week or month. These can be helpful, too. Though some will help there, too.). Don’t call them, they’ll call you. It’s an absolute must for long-term survival.

Simple Tricks to Use Social Media Effectively

Haley Marketing

This will help you grow and keep track of your network, while also building your company’s social following. Haley Marketing Group has a ton of free information to help you learn how to utilize each platform and learn the best practices along the way. If you’re looking for additional information to help you learn, consider the resources below as great places to get started.

How to Plan & Execute Effective 'Welcome' Emails


On average , 'welcome' emails receive an unusually high open rate of 50% -- making them 86% more effective than newsletters. To help you better understand what goes into an effective 'welcome' email sequence, we'll walk you through the motions below -- and include some helpful examples along the way. How to Plan & Execute Effective 'Welcome' Emails.

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What Makes Effective B2B Content Marketing? [Research]

B2B Marketing Insider

55% of B2B marketers say it is unclear what effective content marketing looks like at their organizations. Content marketing effectiveness emerged as the key theme for this year’s study. Only 44% of B2B marketers responded that their organizations are clear on what content marketing effectiveness or success looks like. The post What Makes Effective B2B Content Marketing?

Metrics to Help You Track Brand, Demand, and Expand


His monthly magazine, annual Poor Richard’s Almanac and various other printings all served to establish him as an authority and help grow his printing press business. It was educational, with the goal of helping farmers be more successful … the quintessential definition of content marketing. The post below generated over 800 likes and helped to build more brand awareness.

B2B Marketing Trends for 2016

distribution and lead nurturing, to more effectively communicate with prospective buyers at each stage of funnel. While their ideas vary, they could be summarized as: • Produce better content by making it more focused on the needs of a specific group. • Be more human—write for people, not segments or search engines. • Use frameworks like ABM and ICE to help with these efforts.

5 Effective Options For B2B Advertising on Social Media

KoMarketing Associates

Social media isn’t most B2B marketers’ first choice for most effective platform, but highly targeted advertising campaigns are starting to change that line of thinking. Learn more about the B2B social media services KoMarketing offers, or contact us today to see how we can help you! If you don’t think your audience is on social media, you’re wrong. Target Job Titles in Campaigns.

How to Create an Engaging and Effective Presentation


Here are some lessons I’ve learned (somewhat painfully) about putting together clear and effective presentations. Dan Roam is best known as being the “back of the napkin guy.” He’s carved a career niche out of teaching people how to tell effective stories – with simple images. Simple is clear and effective. And your retro-cool animations – are they helpful or harmful?

What Were The Most Effective B2B Marketing Tactics of 2015?

KoMarketing Associates

Here is what they had to say about their most effective B2B marketing tactics over the past year. “The most effective marketing tactic I have seen work for many brands is taking a strategic approach to content marketing. I’ve applied this as I’ve launched my own business. For me, it’s “helping brands reach, engage and convert new customers.” EMAIL MARKETING EFFECTIVENESS. Depending on your marketing objectives, budget, industries and products, effective marketing tactics vary. STRATEGIC CONTENT MARKETING. DATA-DRIVEN ROI.

How to Measure Campaign Effectiveness


Answering these questions is not only essential in helping your marketing team make more informed decisions the next time around, but it also provides you with information that your leadership team wants to know. You can use the same system that you used to configure the campaign to measure its effectiveness. On to the next one…. Not so fast… What’s wrong with this picture?

B2B Marketing Trends for 2016

distribution and lead nurturing, to more effectively communicate with prospective buyers at each stage of funnel. While their ideas vary, they could be summarized as: • Produce better content by making it more focused on the needs of a specific group. • Be more human—write for people, not segments or search engines. • Use frameworks like ABM and ICE to help with these efforts.

29 Guides to Beautiful and Effective Website Design


Effectively convert visitors to sales prospects and buyers? Find the answers to those questions and many more here in more than two dozen guides to beautiful and effective website design from the past year. Making the point that “While your business may be B2B, your website could be dramatically more effective if it looked, acted, and worked more like a consumer website.

4 Helpful Tools for Organizing Your Social Media Calendar


By now, most marketers recognize that social media plays an integral role in an effective inbound marketing strategy. In this post, we’ve rounded up some of the most helpful tools and templates for building out an effective social media content plan. calendar helps you plan for each social network to customize posts instead of spamming all platforms with the same message.

How to Run Marketing Better with Effective Budgeting and Planning

It's All About Revenue

For every great performance, regardless of the discipline, it’s the preparation, ongoing management and agile approach that help you maintain your performance and propel you forward. And if you’re really honest, you want to impress leadership and climb a few rungs up the corporate ladder. Am I right? Perhaps. Do you know the revenue impact of your plan? Oracle Marketing Cloud

How a Content Refresh Can Help You Stay Relevant

Modern B2B Marketing

Fortunately, these indicators will help you determine which gems to polish: It’s evergreen. A lot of your content is probably just as applicable today as it was when you wrote it. That content is clearly already performing well, but a little refresh could put it over the top and really help it climb the rankings. How is a content marketer supposed to keep up with that kind of change?

8 Steps To A More Effective B2B Content Marketing Program

KoMarketing Associates

While there are never guarantees with B2B content marketing and SEO, there are ways to orchestrate your program to help mitigate mistakes and overcome inevitable obstacles. Companies with a documented strategy are much more likely to be very effective (36%) versus those without (11%). It also helps mitigate overlap and unnecessary duplication of content. But guess what?

How Predictive Intelligence Helps B2B Marketers with Buyer Targeting


In a 2015 B2B Enterprise Demand Generation survey , over half the respondents (50.5%) reported that when it comes to executing demand gen strategy, their marketing teams were either not at all or only somewhat effective, and only 7.3% said that they were very effective. Improve demand gen results by targeting in-market buyers. How bad is it? Enter predictive intelligence.

How to Develop an Effective Naming Architecture

CMO Essentials

There are typically four steps to developing a simple and effective naming architecture: 1. For example, when Aetna needed to simplify their complex and evolving portfolio, we helped them develop a framework by first organizing offerings into four broad categories:  Quality Health Plans & Benefits, Healthier Living, Financial Well-Being,  and  Intelligent Solutions. 

How To Run An Effective SMS Marketing Campaign

It's All About Revenue

There are a lot of ways that SMS can be helpful to clients: Advice and tips. Who doesn’t like help remembering all the things on their busy schedule? SMS has become a popular marketing platform for businesses in recent years and for good reason. Its affordable cost and high ROI make it an irresistible marketing strategy. That’s where exclusivity comes in. Personalization.

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How to Use Storytelling for More Effective Content Marketing


The following tips will help you to more effectively use storytelling as a marketing tool. Finally, you should consider employing content workers who can help brainstorm ideas for your stories and help you plan them. Storytelling is powerful because it helps create strong interpersonal relationships. The strategy helped double profits for the brand.

How Event Technology Helps B2B Marketers Increase Customer Engagement [Interview]

KoMarketing Associates

Salespeople are commonly sent to events with no technology to help them keep track of conversations or let them know which of their contacts are there.”. HOW IMPORTANT IS THE INVESTMENT IN EVENT MARKETING? “It’s no secret that events are extremely effective. HOW CRITICAL IS EVENT MANAGEMENT TECHNOLOGY TO MARKETERS? DID ANY OF THE SURVEY RESULTS TAKE YOU BY SURPRISE?

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8 Tips to Create an Effective Email Subject Line


How effective is your email marketing? So how can you craft more effective subject lines to give your email marketing efforts a boost? Being yourself and being consistent with that voice can help prospects easily identify which emails are yours and help you stand out from the pack in that crowded inbox. How Much Do Subject Lines Really Matter? Marketing Insights.

Lead Nurturing: How a social business strategy can help you move from selling to helping your prospects

B2B Lead Generation Blog

Tweet At MarketingSherpa Lead Gen Summit 2013 , I had the privilege of sitting in on a session with Todd Wilms, Head of Social Strategy, and Adriel Sanchez, VP, Demand Generation, both of SAP , as they discussed how they use a business model called “social business” to help their teams across the globe engage local audiences. will need help from social media to remain effective.

Using email effectively in your content marketing


Used well, email is an incredibly effective marketing tool. Here are some tips how to use email effectively for your content marketing. If you’re paying attention to the details, your A/B tests should help you fine tune your successful email marketing for even greater effectiveness. You’ll probably find that effectiveness among the highest of all your marketing efforts.

7 Amazingly Effective Lead Nurturing Tactics


As companies adopt inbound marketing as a way to generate more leads, the importance of having an effective lead nurturing strategy becomes very clear. Implementing an effective lead nurturing strategy can have a huge impact on the results of your inbound marketing strategy. lack of effective lead nurturing is the common cause of this poor performance (Source: MarketingSherpa ).

Promotional products: making them effective branding tools for your business


However; they are still effective marketing tools even in today’s digital marketing world. The strategy for making promotional gifts an effective part of your marketing arsenal has three keys. You may think of promotional products as something that is only used at trade shows or conventions, but they can be effective tools for branding and promotion anywhere and anytime.

5 Email Metrics to Help Diagnose Your Mistakes


Analyzing email metric reports is an excellent way to help review and sometimes diagnose issues with your targeting, data, or even deliverability. This metric will help tell you the mailable status of a list, each time you send. When people unsubscribe, that action is handled internally by the ESP, and there is no effect on your sender reputation. Certainly.

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Four new effective presentation techniques you can use right now

grow - Practical Marketing Solutions

think they’ll help you too. Tom Webster did something I had never seen before in a presentation and it was very effective. This was particularly effective on a large stage where literally the spotlight was on Tom and nothing else. ” It’s just a nice courtesy to help the most active tweeters remember who you are. think they'll help you too.

Effective Social Selling = Mindset over Tactics


Help them with something! However, 75% of respondents said they were given no training in effective use of social media. So why aren’t more resources allocated to helping salespeople use social channels effectively? However, social selling is more about social helping. Need help with your company’s social footprint? Who’s right? closed more than five.

The Most Effective Inbound and Outbound Marketing Tactics


While inbound drives organic engagement and attracts leads, outbound helps you target specific prospects more accurately. Combining inbound and outbound tactics can have multiplicative effects upon the views you generate, shares your content enjoys, and the increased number of potential customers who see your content. Display ads are also effective at every stage of the funnel.