Biznology

APRIL 24, 2017

Organic vs paid social media. Social media is the most genuine form of marketing. Organic social media posts come from you and go directly to your page or your company’s page. Is one more effective than the other? 86% of marketers now combine paid and organic tactics as part of their social media strategies.

Paid Social Agency 130

Paid Social Agency Social Media Organization Media 130

Webbiquity

JUNE 20, 2023

This post explores five effective B2B video marketing strategies that can help you capture attention, deliver compelling messages, and generate demand for your offerings. #1 Customer testimonials tap into the deep-rooted psychological principle of social proof.

Webinar Metrics 309

Webinar Metrics Demand Work Management Video Marketing 309

Hubspot

MARCH 24, 2021

Consider, for instance, how I first came across Southcoast Open Air Market — a local, Massachusetts-based market featuring handmade goods, fresh produce and meats, and live music — by searching "Events near me" on Facebook. Here, we'll explore some creative opportunities you can use to promote an upcoming event on Facebook.

Promotion 101

Promotion Facebook Effectiveness Broadcasting 101

Webbiquity

JULY 18, 2023

SEO: Surprisingly Enticing Opportunity Given that organic search is one of the top two sources of traffic for business websites (at least on the B2B side), and has high conversion rates, it’s surprising that this research reports, “Twenty-nine percent of marketers use a search-optimized website and blog to attract and convert leads.”

Marketing AI 246

Marketing AI Trends Planning Advertising Agencies 246

Webbiquity

MAY 18, 2021

LinkedIn is, of course and unquestionably, the Tom Brady of social media platforms for B2B marketing. But in B2B social media as with NFL quarterbacks, the interesting battle is for second place. Marketing leaders and their CEOs understand that it’s an efficient and effective way to get out their message.”

Social Media 363

Social Media Twitter Social Marketing B2B Marketing 363

Hubspot

FEBRUARY 27, 2019

In 2018, Facebook enacted some algorithm changes that negatively impacted a brand's ability to reach its audience organically. Despite having half a million Spanish-speaking fans on our Facebook page, we realized we were barely able to reach one percent of them -- which is pretty shocking, if you think about it.

Facebook 77

Facebook Organization Allocation Paid Social Agency 77

Webbiquity

OCTOBER 11, 2022

A digital product brand is a recognizable symbol that distinguishes an organization from its competitors. To build a lasting digital product brand, start with understanding how to create an effective brand strategy. Use Social Media Platforms to Your Advantage. Guest post by Tara Dwyer. Image credit: Olya Kobruseva on Pexels.

Digital Asset Management 272

Digital Asset Management Product Brand Identity Branding 272

Oktopost

SEPTEMBER 4, 2020

When it’s time to launch a B2B marketing campaign on social media, LinkedIn seems like the obvious platform of choice. By the numbers , LinkedIn is supposedly the best social media platform for B2B lead generation. . Facebook vs LinkedIn by the numbers. Facebook vs LinkedIn by the numbers. Not so much. billion users.

Linkedin 150

Linkedin Facebook Cost Per Click B2B Thought Leadership 150

Webbiquity

AUGUST 27, 2013

There’s no question that B2B marketers have embraced social media. According to recent research , more than 80% of b2b marketers now use the “big 3″ social networks—LinkedIn, Twitter and Facebook—to distribute content. But are these efforts paying off in terms of website traffic and leads?

Social Networks 100

Social Networks Network Marketing Social Marketing B2B Marketing 100

KoMarketing Associates

MAY 6, 2020

Let’s explore the ways that social media marketing can be used to quickly and effectively shift strategy to increase attendance, participation, and awareness for your customers’ online events, webinars, and virtual happenings. Take Advantage of Organic Social Media Features. Social Media Stories. Facebook Events.

Paid Content 283

Paid Content Social Media Promotion Media 283

Biznology

JUNE 26, 2018

Our universe of influencers spanned tier 1 A-list influencers all the way down to the most casual blogger, advocate, and social media dabbler. Micro-Influencer Marketing Can Jumpstart Site Traffic and Brand Awareness. As I have shared endlessly, being pretty isn’t enough for social media marketing. ” — Wikipedia.

Traffic 184

Traffic Word of Mouth Marketing Websites Outreach 184

Marketing Insider Group

JUNE 14, 2021

86% of video marketers say video has increased website traffic. To build a successful video marketing strategy, you need to set attainable goals, choose the proper channels and video types for your target audience, and optimize videos for search and social media. Source: Sprout Social. Choose Your Platforms. Interviews.

Video Marketing 363

Video Marketing Top of Funnel Content Marketing Planning 363

Martech Advisor

JANUARY 30, 2020

In the era of #deletefacebook, do marketers still need a strategy for this social media platform? In the last two years, there were several heated debates around Facebook marketing and what it means in an age when the social media platform is under heavy scrutiny. Facebook serves as a gatekeeper on that bridge.

Facebook 126

Facebook Paid Search Agency Marketing Management Marketing & Strategy 126

Valasys

APRIL 19, 2023

Facebook Ads and Google Ads are two of the most popular forms of digital advertising. Facebook Ads allow businesses to advertise on the Facebook platform and its associated apps, while Google Ads allows businesses to advertise on Google’s search engine results pages and other Google-owned platforms.

Paid Search Agency 52

Paid Search Agency Ads Facebook Google 52

Outbrain

NOVEMBER 16, 2022

As websites compete more fiercely for traffic, costs are rising. Facebook, Google, YouTube…CPMs have become more expensive on all platforms. That’s why marketers must be smarter about which paid traffic sources they are using and when, and how much to invest in each. What are paid traffic sources? Or simply, paid.

Paid Content 58

Paid Content Traffic Online Marketing Paid Search Agency 58

Outgrow

MARCH 11, 2020

7 Ways to Put Teeth into Your Organic Marketing Strategies. Organic marketing strategy can help you thrive only if you do it right. Ideally, marketers would like to generate more leads and convert more customers with easy organic marketing strategies. Organic marketing strategies should be just that — strategies.

Paid Content 81

Paid Content Organization Marketing Strategy Marketing & Strategy 81

Adobe Experience Cloud Blog

OCTOBER 30, 2018

Organic this? Organic that? What’s the big deal with organic? Organic marketing is the way. But what is organic marketing and how does it differ from paid social marketing? In this blog, we’ll explore what organic marketing is, what it isn’t, and how you can use it to drive your business.

Organization 134

Organization Marketing & Strategy Marketing Strategy Word of Mouth 134

Sprout Social

JUNE 30, 2019

When it comes to social media marketing, Facebook is the big guy on campus. As of June 2019, Facebook has grown to have 2.38 billion users , making it the top social media platform for the total number of active users. In the world of social networking sites, Instagram is still relatively new in age.

Facebook 100

Facebook Marketing & Strategy Social Networks Best Practices 100

SmartBug Media

MAY 6, 2020

The most effective SaaS marketing departments employ paid, owned, and earned media channels. For growing SaaS organizations that are doing inbound marketing , paid marketing channels can give you the awareness to put all of that great content to work. Here are six of the most effective paid marketing channels for SaaS companies: 1.

Paid Content 109

Paid Content Paid Search Agency Advertising Channels Effectiveness 109

Optinmonster

DECEMBER 28, 2023

Not sure where to start: email marketing vs. social media? Both email and social media marketing are promising channels to grow your business. In this post, we’ll share important insights into email and social media marketing. Which Drives More Sales: Email or Social Media? billion active social media users.

Social Media 111

Social Media Email Marketing Social Marketing Marketing Budget 111

Sprout Social

APRIL 10, 2017

Let’s be honest here–Facebook isn’t slowing down. billion monthly active users on Facebook, which includes a 17% year over year spike since 2016. For your business, brand or enterprise company, this channel is unavoidable if you’re truly trying to create a worthwhile play in social media marketing. There are more than 1.86

Facebook 111

Facebook Marketing Strategy Marketing & Strategy Planning 111

Huptech Web

OCTOBER 21, 2022

Google Ads, Facebook Ads, and LinkedIn Ads: What’s The Difference? What Are Facebook Ads? Advantages & Strengths of Facebook Ads. While various platforms allow you to use PPC ads, some of the most popular platforms that businesses use are Google Ads, Facebook Ads, and LinkedIn Ads. Table Of Contents. Introduction.

Paid Content 52

Paid Content Paid Search Agency Linkedin Facebook 52

Navigate the Channel

JANUARY 19, 2024

In today’s digital age, social media is not just a networking tool; it’s a powerful platform for marketing, especially for bloggers. Integrating social media strategies into your blogging routine can significantly amplify your reach and engagement. Social media can drive considerable traffic to your blog.

Social Media 65

Social Media Media Blogger Demographics 65

Oktopost

FEBRUARY 24, 2022

While some B2B brands are still committed to more traditional sales methods, social selling can be even more efficient. If your sales strategy doesn’t include social media, leads who could have been brought to your business are likely going to your competitor. What Is Social Selling? What Is the Social Selling Index?

Peer-to-peer 171

Peer-to-peer B2B Thought Leadership Brand Identity Branding 171

Optinmonster

FEBRUARY 11, 2024

Plus it’s very cost effective. Reward Social Shares With Discounts There are millions of social media users worldwide, and it makes sense to spread the word in the networks you belong to. This can help you get new business via social sharing and word-of-mouth promotion.

Paid Content 87

Paid Content Webinar Metrics Marketing Automation Services Marketing & Strategy 87

Oktopost

DECEMBER 5, 2022

Backlinks are the backbone of SEO, but Google does not consider backlinks from social media websites as strong as other links. Nevertheless, your SEO efforts with social media are still valuable. What is the connection between SEO and social media? Social media in search. Social media in traffic.

Social Media 115

Social Media SEO Lead Scoring Lead Ranking 115

Hinge Marketing

JULY 25, 2019

Social networks are massive outlets and continue to grow every year. And while social media was designed primarily for sharing personal life events, videos, and random status updates, it has evolved into something much larger today. . billion people) is on some type of social media. . Employees on Social Media .

Social Media 81

Social Media Organization Media B2B Thought Leadership 81

Outbrain

AUGUST 22, 2021

Effective lead generation and startup marketing require smart goals and a clear vision of where you want to be, and how you will get there. Lead generation is a strategy for driving traffic to your product or business. Not just any traffic, but potential customers who may be interested in what you are offering.

Startups 59

Startups Lead Generation Webinar Metrics Effectiveness 59

Biznology

JULY 16, 2015

But if search is falling, where else can you get qualified traffic to build your brand and business? In short, how can you grow your traffic and business without Google? In many ways, Google’s loss I described last time is social media’s gain. Organic search. Here are just a few to get you started.

Traffic 80

Traffic Google Advertising Agencies Mobile Advertising 80

Only B2B

OCTOBER 18, 2023

With the rise of platforms like YouTube, Vimeo, and social media giants, videos have become a pivotal tool for communication, engagement, and marketing. This can include popular video hosting platforms like YouTube, Vimeo, or Dailymotion, as well as social media channels and content aggregators.

Video Marketing 62

Video Marketing Content Click Rate Lead Scoring 62

Sprout Social

DECEMBER 2, 2020

In order for social media marketing to work, you need an audience. Use the strategies in these Sprout resources to help you refine your strategy to expand your reach and successfully engage your social media audience. Learn how to understand your audience better and find new opportunities on social with this guide.

Social Media 122

Social Media Media Viral Marketing Demographics 122

Navigate the Channel

JANUARY 8, 2024

Here’s a quick refresher on the difference between the two: “The main difference is that Search Engine Optimization (SEO) is focused on optimizing a website in order to get traffic from organic search results,” according to Backlinko. “On When customers and prospects look up, you’d better be there. How does that work exactly?

Trends 123

Trends Marketing & Strategy Marketing Strategy Paid Search Agency 123

SocialPilot

JANUARY 14, 2024

57% of LinkedIn’s traffic is generated via smartphones. The United States accounts for 31.16% of LinkedIn’s traffic. LinkedIn Engagement Statistics Did you know 99.63% of LinkedIn search traffic comes from organic search alone? According to 77% of content marketers, LinkedIn delivers the highest organic results.

Statistics 77

Statistics Linkedin User-Generated Content CTR 77

Directive Agency

AUGUST 3, 2020

While a majority of B2C companies are crushing the social media marketing game, many B2B organizations are lagging behind. Even with Facebook’s growing popularity, many B2B brands still struggle to nail down an effective strategy. Facebook advertising for B2B brands. Which type of ad will be the most effective.

Top of Funnel 64

Top of Funnel Paid Search Agency Facebook Ads 64

ClearVoice

OCTOBER 14, 2022

Effective content marketing is not centered on running a content mill, but rather on deliberate, high-quality content that helps convert your content pieces into lead-generating assets that educate your audience and keeps them coming back for more. Aligning content with customer personas and journeys ( Digital Agency Network ).

Kentico 98

Kentico Statistics Paid Search Agency Content Marketing 98

Vidyard

JULY 11, 2019

Videos are a compelling way to drive website traffic and generate leads. And these numbers are only going up as businesses use Facebook Live for their demand generation strategies. And these numbers are only going up as businesses use Facebook Live for their demand generation strategies.

Facebook 96

Facebook Video Marketing Broadcasting Demand Generation Agencies 96

ClearVoice

NOVEMBER 25, 2022

With first-party data, organizations can future-proof their content marketing with a reliable supply of accurate audience data. As COVID-19 restrictions ease, event marketing has returned as one of the top marketing trends, and one of the most effective. Social media marketing trends. Analyzing customer purchase history.

Top of Funnel 115

Top of Funnel Marketing AI Trends Enterprise Management 115