Webbiquity

AUGUST 27, 2013

There’s no question that B2B marketers have embraced social media. According to recent research , more than 80% of b2b marketers now use the “big 3″ social networks—LinkedIn, Twitter and Facebook—to distribute content. And if so, which social networks are most productive?

Social Networks 100

Social Networks Network Marketing Social Marketing B2B Marketing 100

Webbiquity

OCTOBER 11, 2022

A digital product brand is a recognizable symbol that distinguishes an organization from its competitors. To build a lasting digital product brand, start with understanding how to create an effective brand strategy. Use Social Media Platforms to Your Advantage. Guest post by Tara Dwyer. Image credit: Olya Kobruseva on Pexels.

Digital Asset Management 272

Digital Asset Management Product Branding Brand Identity 272

Webbiquity

APRIL 30, 2020

Social media marketing. With live events shut down, digital marketing using content and social networks has become even more important for brands and marketers. More than 70% of marketers say social media marketing has significantly helped them. Every social media service has its pros and cons. Why Instagram?

Tools 232

Tools Social Media Social Networks Work Management 232

Webbiquity

APRIL 6, 2021

Networking is challenging even in “normal” times. Networking effectively online can be even more difficult. The founders of a Minneapolis-based networking platform asked those same questions, and developed an answer. As of March 2021, the Kinetic network has about 800 members. out of 5. ?

Marketing AI 246

Marketing AI Startups Paid Search Agency B2B Thought Leadership 246

Webbiquity

MARCH 7, 2023

This burst onto the scene like nothing before it, reaching one million users in just five days (for comparison, it took Facebook 10 months, and Twitter two years, to reach that milestone). What channels are likely to be most productive and cost-effective for promoting it? Networking is a vital skill for successful consultants.

Consulting 347

Consulting Marketing AI Paid Search Agency Ad Building 347

Webbiquity

JUNE 7, 2018

According to the Email Marketing & Marketing Automation Excellence 2017 report, about 54% of marketers consider email an effective channel. The competition to improve organic rankings and appear on the first page of Google is tough. The competition to improve organic rankings and appear on the first page of Google is tough.

Paid Content 276

Paid Content Lead Scoring Lead Ranking Lead Gen 276

Webbiquity

MARCH 31, 2022

They must manage multiple campaigns simultaneously, while working effectively with partners across the globe. Fortunately, there are some strategies that are so effective they’ve become, or remained, relevant and useful across industries. Guest post by Sumeet Anand. B2B marketers are expected to wear many hats.

Marketing Budget 289

Marketing Budget Enterprise Management Sales Management Work Management 289

Webbiquity

JANUARY 28, 2020

Are you familiar with the concept of a social media hub? Though the idea of pulling all of your organization’s social media feeds into a central hub has been around since at least 2014 , they still haven’t found wide use outside of trade shows and corporate events. What is a social media hub?

Social Media 257

Social Media Media Aggregators Trust Marketing 257

Webbiquity

MARCH 2, 2021

Its key strength is how it enables event participants to mingle and network as naturally and spontaneously online, using private or small-group video chat, as they can at in-person gatherings. As CMI notes, when events are viewed as a medium for content marketing, they are second only to email in terms of effectiveness.

Event Marketing 271

Event Marketing ROI Multi-Channel Advertising Agencies 271

Webbiquity

NOVEMBER 21, 2019

The word can spread quickly on social media. If your employees air their thoughts on social media (which they do), they may occasionally mention your brand in the process. You don’t want employees to respond inappropriately, or make to make unrealistic promises on behalf of your organization.

Work Management 145

Work Management Marketing Management Guidelines Social Media 145

Webbiquity

JUNE 6, 2017

Ever get the feeling that many of the digital marketing tactics effective in the past—even a year ago—no longer work as well as they used to? Keyword research, solid on-page SEO, and sharing content across the most popular social networks is still essential. It’s not just that social networks want to sell ads.

Paid Content 223

Paid Content Mobile Advertising Content Social Media 223

Webbiquity

JANUARY 22, 2019

Facebook, Twitter, and LinkedIn were social networks started by entrepreneurs. Google+ was a social network designed by a corporation. OppSource helps B2B sales organizations improve their sales engagement and in turn improve their revenue productivity. They’re creative. Passionate about their ideas.

Marketing AI 175

Marketing AI B2B Thought Leadership Thought Leadership B2B Sales 175

Webbiquity

MARCH 10, 2011

Social media is no longer simply about allowing your friends to see what you are thinking or for posting photos of your family vacation to Aruba. Social media has quickly become the most influential factors in grassroots socio-political organization. Secondly, social media increases government transparency and accountability.

Social Media 100

Social Media Effectiveness Media Transparency 100

Webbiquity

APRIL 10, 2018

But how can B2B marketers most effectively achieve those results? 84% don’t have visibility into sales partner opportunity pipelines, and just 21% have total control over their sales network and overall customer experience. 75% of B2B buyers use social media to support their purchase decision. Maximize Social Business ).

Marketing AI 246

Marketing AI Enterprise Management Stats Marketing Management 246

Webbiquity

SEPTEMBER 26, 2017

LinkedIn is the world’s largest professional network, with approximately 500 million users and more than nine million companies represented. It is a bit different than some of the other social media platforms, in that it allows people to connect with other professionals and to leverage current connections to make new ones.

Lead Generation 241

Lead Generation Linkedin Generation Marketing Qualified Leads 241

Webbiquity

FEBRUARY 2, 2015

Social media is an integral component of any successful digital marketing strategy. With 74 percent of adults using social networking sites , the opportunity to increase your site’s online exposure to new customers cannot be ignored. Identifying the appropriate corporate persona and tone via social media.

Social Media 100

Social Media Social Marketing Media Business 100

Webbiquity

MAY 4, 2021

It was often effective, but also an inefficient, time-consuming, exhausting manual process. Realizing there had to be a better, more organized way to approach this strategy, three entrepreneurial influencer marketing professionals decided to build a platform that would streamline and simplify these efforts. We decided to roll the dice.

Work Management 289

Work Management Marketing Management Paid Search Agency Peer-to-peer 289

Webbiquity

JANUARY 2, 2013

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. What do buyers really want from social media marketers? What is the source of the largest share of social traffic to websites? (It’s

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

Webbiquity

DECEMBER 20, 2011

Ultimately, as Olivier Blanchard has pointed out repeatedly , social media marketing has to demonstrate an ROI (though he acknowledges the questions have to be made more specific). But it’s crucial to the social media ROI debate to recognize that “R” is an end-of-the-process measure. Social media/network-referred traffic.

Social Media 100

Social Media Media Lead Scoring Lead Ranking 100

Webbiquity

JUNE 20, 2011

Amid all of the hype, conferences, and rapid adoption of social media marketing by organizations from sole proprietors to the Fortune 100, there remains an undercurrent of skepticism. This surfaces in posts like Social Media Skepticism , 5 reasons why social media skeptics maybe right and Business social networking: where’s the ROI?

Social Media 100

Social Media Peer-to-peer Media PR 100

Webbiquity

DECEMBER 12, 2012

Will Google+ be a “Facebook killer” or just Google’s next failed social network? It’s certainly gaining traction, with over 500 million users now on board, already half of Facebook’s total. How can an individual or organization most efficiently grow a following there?

Google 100

Google Tips Digital Asset Management Best Practices 100

Webbiquity

OCTOBER 5, 2012

Both provide PR and social media professionals with extensive capabilities for tracking and growing media coverage of their organizations or clients. How to Write an Effective Business Blog (January 8, 2010). Helpful advice on choosing a blogging platform, authors, topics and frequency for an effective business blog.

PR 100

PR Stats Social Media Twitter 100

Webbiquity

JUNE 25, 2012

Sales leads generated through inbound marketing–the combination of content marketing, blogging, social media, website chat and SEM–cost 61% less than those produced through traditional demand generation techniques (e.g., Like a blog, each social media account is an appreciating asset. Photo credit: DIY Marketers.

Social Media 100

Social Media Social Marketing Allocation SEM 100

Webbiquity

SEPTEMBER 9, 2013

If your website traffic from organic search has fallen over the past year, take some small solace in knowing you’re not alone—in fact, you’re in good (if not happy) company. ” Organic search visits have fallen significantly to A-list publishers like Time , Sports Illustrated , Us Weekly and Rolling Stone.

Paid Content 100

Paid Content Traffic Lead Ranking Lead Scoring 100

Webbiquity

MAY 27, 2015

By creating your own news, you gain an opportunity to earn greater PR for your organization as well as win over higher traffic and more inbound links. Essentially, PPC harnesses the power that email and social media marketers have had in their arsenal for a while now. On Facebook, you can do even better.

Viral Marketing 100

Viral Marketing PPC PR Content 100

Webbiquity

JUNE 9, 2010

If your small to midsized business is struggling with questions about how to create an effective social media strategy, use social media tools most effectively, make the best use of your time on social media, generate results or other related issues, mark your calendar for this upcoming one-day social media and online marketing event.

Social Media 100

Social Media Media Digg Webinar Metrics 100

Webbiquity

DECEMBER 6, 2010

Social media and PR would seem to be natural allies. Both require relationships with influential people in one’s industry to be effective. So why do corporate PR and social media efforts so often appear disconnected and out of sync? The social media release also links back to the company’s LinkedIn and Twitter accounts.

PR 100

PR Social Media Media Blogger 100

Webbiquity

APRIL 14, 2015

But there’s more involved in generating high, and highly relevant, organic search traffic. Which keyword research and other SEO tools are most effective? 2 Social Network, Ghost Town Or Key Driver Of Local Search? At its core, search still relies on words, whether typed or spoken. ” Local SEO Guides.

Keywords 100

Keywords SEO Research Resources 100

Webbiquity

JANUARY 24, 2011

Supplement your email list with your contacts’ social network info? Find out if the username or vanity URL you want is still available across dozens of social sites? Display a feed of brand-related comments from a variety of social networks on your website? Promote events through social media?

Social Media 100

Social Media Tools Buzz Media 100

Webbiquity

JUNE 16, 2015

Blogs are one of the most effective tools for increasing organic search traffic, and are highly influential with buyers. While most content sharing efforts by marketers are focused on the “big four” social networks, most (72%) content sharing done by buyers is on “dark social”–primarily email and apps. •

Stats 100

Stats Content Marketing Enterprise Management Paid Search Agency 100

Webbiquity

JULY 1, 2013

Whether you work in the b2b world, in non-profit marketing or with a brick-and-mortar retailer, you know that having the right online presence can bring even more customers to your organization. While you may have a website and a Facebook page, there is much more to maintaining a successful online marketing presence.

Online Marketing 100

Online Marketing Trends Lead Scoring Lead Ranking 100

Webbiquity

DECEMBER 21, 2010

Though business use of social media is rapidly increasing, many executives remain skeptical of its value. The bottom line is that while social media marketing definitely provides benefits (such as a higher conversion rate for organic search traffic ), it’s not generally effective as a direct promotion tool.

Social Media 100

Social Media Media Business Paid Search Agency 100

Webbiquity

OCTOBER 13, 2010

Until fairly recently, keeping track of your organization’s online presence was relatively easy. The explosion of social media has led to a corresponding need for more sophisticated monitoring tools that can crawl the hundreds of social networking and bookmarking sites and millions of blogs across the globe.

Social Media 100

Social Media Budget Programs Tools Marketing Management 100

Webbiquity

DECEMBER 28, 2010

To keep up with changes on the SEO landscape and make sure I’m consistently utilizing the most effective techniques on behalf of clients, I read a lot of articles and blog posts about SEO. Links from social bookmarking sites can improve the rank of content-rich pages buried in your site’s navigational structure.

SEO 100

SEO Enterprise Management Digg Press 100

Webbiquity

APRIL 19, 2011

There have been numerous posts written about the pitfalls of social media marketing (including helpful pieces from Online Social Networking , Sysomos , and one I wrote for HubSpot ). Social media is about having a conversati0n with your prospects, not broadcasting to them. Using social media as a direct response vehicle.

Social Media 100

Social Media Allocation Media Marketing Automation Services 100

Webbiquity

FEBRUARY 14, 2010

The emergence of social media changed all that of course, so now that person can vent online to, essentially, the entire world. And search engines love social media, which helps expose that rant to anyone searching for the company’s name. Create accounts on social bookmarking sites like Wikio , Mixx , Digg and/or StumbleUpon.

Work Management 100

Work Management Jigsaw Wikipedia Digg 100

Webbiquity

MAY 3, 2011

Few phenomena have ever spread as far and grown as rapidly as social media; obviously, this has tapped into something essential to our nature. That is what has driven social media adoption. Whatever your role in social media, we hope you find this list valuable in expanding your knowledge and your network. What is it?

Twitter 100

Twitter B2B Thought Leadership Enterprise Management Work Management 100