Paul Gillin

OCTOBER 9, 2014

I haven’t yet tried Ello , the newest social network to aspire to the role of “Facebook killer” (though my request for access is pending), but I know already that it is doomed to fail in that role. Ello has no better chance of challenging Facebook than MySpace or Friendster.

Facebook 50

Facebook Social Networks Cross-Selling Network Marketing 50

Paul Gillin

AUGUST 4, 2011

In my work with B2B organizations, the question of how to use Facebook is invariably front and center. This Is despite the fact that numerous surveys have shown that Facebook is one of the least effective social networks for B2B marketing. Intel uses its wall to great effect. Conversation Equation.

Facebook 50

Facebook B2B Marketing Rules Salesforce.com 50

Paul Gillin

MARCH 1, 2012

This graphic, which appeared in The Wall Street Journal on Tuesday , says a whole lot about Facebook’s success and Google+ ‘s struggles, but it’s an incomplete picture of the true value of social networks. Give credit to Facebook. Google+ introduced circles, so Facebook added lists.

Social Networks 50

Social Networks Twitter API Facebook 50

Paul Gillin

DECEMBER 18, 2012

Now I’d like to ask for your support by liking the book on the Amazon page and registering your like on the book Facebook page. One of the things that has always captivated me about social media is the power it gives to individuals to greatly amplify their voice.

Paid Search Agency 50

Paid Search Agency Word of Mouth Amazon Viral Marketing 50

Paul Gillin

JANUARY 16, 2012

Effective deployment strategies demand a mix of promotion, training and tolerance of the adoption strategies that employees choose. Half-day sessions built in lunch gatherings so that employees would network with each other. Informal networking is important, Liew said, and don’t start the session with lunch.

Peer-to-peer 50

Peer-to-peer Wiki Enterprise Management Communities 50

Paul Gillin

JANUARY 16, 2012

Fox’s brief speech isn’t very relevant to social business, but the audience receives him well. IBM’s Alistair Rennie kicks off the core session.There’s nothing new about social business, he says. Improve forecasting effectiveness. “Ultimately, Social Business is a competitive differentiator.”

Enterprise Management 50

Enterprise Management Work Management Social Networks Ideal Customer Profiles 50

Paul Gillin

NOVEMBER 28, 2011

The disconnect between CIOs and the emerging world of social business became clear to me at a conference I attended about two years ago. As I began prodding my network of CIO contacts, I learned that this was not unusual. Most CIOs are taking an attitude of, at best, benign neglect toward social networks.

Lead Ranking 50

Lead Ranking BtoB Business Enterprise Management 50