49 Noteworthy Social Networking Stats and Facts
FEBRUARY 23, 2016
Though new social networks continue to be launched (e.g. But there are no guarantees that leadership will last, and the social networking landscape is constantly evolving. Image credit: Social Media Examiner. An incredible 71% of all Internet users are on Facebook, including more than half of all online adults aged 65 and older. Social Media Examiner ).
What are the Best Social Networks for B2B Marketing? (Research)
AUGUST 27, 2013
There’s no question that B2B marketers have embraced social media. According to recent research , more than 80% of b2b marketers now use the “big 3″ social networks—LinkedIn, Twitter and Facebook—to distribute content. And if so, which social networks are most productive? The overall results—that social media drives 1.1%
Organic vs paid social media: 12 myths vs realities
FEBRUARY 27, 2017
Organic social media is the use of social networks like Facebook , Twitter , YouTube , Pinterest , Instagram , and Snapchat along with the use of free publishing tools like Hootsuite and Buffer to build a social community and interact with it—publishing posts, sharing others’ posts, and engaging in conversations and comments. Which one to use? MYTHS.
Which Social Network Should You Advertise On?
JUNE 10, 2015
Social media advertising is a great tactic to use to supplement your other inbound marketing efforts. Social media has become a cornerstone of marketing strategy ; it doesn’t matter what industry you’re in, social media is a tool you should be using everyday to interact with consumers. This makes it a social media platform with high conversion rates. 4) Facebook.
B2B Marketers Must Balance Organic and Paid on Facebook
Social Media B2B
NOVEMBER 25, 2013
Jim Tobin is the president and founder of Ignite Social Media and the author of the new book, Earn It. The CMO’s Guide to Social Media Marketing in a Post Facebook World. In the early days of social media you couldn’t buy social media coverage. We were all social media marketers. And that’s just such a fraction of what social media marketing is.
Facebook Uses Ad Tech to Dominate the Social Advertising Ecosystem
APRIL 10, 2015
Not only is Facebook the biggest social network on the planet, it’s also the dominant force in social advertising. This is the upshot of a recent report issued by Strategy Analytics , which reveals that Facebook accounted for three-quarters of global social network ad spend in 2014. Owning the Future of Social Advertising. billion, by 2015.
An Introduction to 7 of the Most Popular Social Networks for Business
JULY 17, 2012
People expect different type of content on each social media network. Not only does that mean the content you post to each network needs to be unique; it might also mean that you shouldn't be hopping on every single social network out there to meet your company's business goals. But how do you even make that decision if you're new to the social media game?
10 of the Best B2B Facebook Pages
MAY 16, 2013
Facebook has emerged as a marketing channel that’s been adopted by countless individuals and brands alike. In fact, Facebook, the world’s largest social network, now has more than 1 billion users, including about 15 million brand pages. Facebook Page : [link]. Facebook Page : https://www.facebook.com/IngramMicro. Think we missed one? Enjoy! Cisco.
Forget Facebook & Twitter: Time to Start Marketing on Pinterest & Instagram?
DECEMBER 9, 2014
For years now Facebook and Twitter have been the two reliable social standbys, an oft-used, go-to social media marketing pairing equivalent to wine and cheese or beer and pizza (or in my case, wine, cheese, beer, and pizza). Social Media Marketing: Either Or vs And And. Don’t go overboard and pitch your Facebook profile or ditch your Twitter feed just yet.
101 Vital Social Media and Digital Marketing Statistics for (the Rest of) 2013
AUGUST 5, 2013
Okay, that statistic was made up (though probably not far off the mark), but the social media and digital marketing facts and statistics below are real (or at least from generally reliable sources). For example, 93% of marketers use social media for business. But how do marketers and consumers view social media differently? How do top executives use social media?
How to Run an Effective Employee Advocacy Program on Social Media
Modern B2B Marketing
MARCH 3, 2017
With over 2 billion active social media users , it only makes sense to encourage employees to chime in and share your brand updates with their social networks to increase visibility, share of voice, and exposure. In a recent interview with the Conversion Company, I shared my point of view on social media’s role in developing an employee advocacy program.
Making the Most of Your Organic Social Media Marketing
OCTOBER 14, 2014
Insert favorite social media channel here.) Our social lives have become ‘social media lives.’. Cultural implications aside, social media is becoming the primary marketing avenue for advertisers and brands alike. So, how can you make the most of your social media marketing? HOW TO PERFECT YOUR SOCIAL MEDIA PRESENCE. Simple, yet effective.
79 Remarkable Social Media Marketing Facts and Statistics for 2012
AUGUST 18, 2012
Social media and inbound marketing techniques have been a boon for marketers. Not only do leads generated through social and content marketing cost half as much as traditional outbound-generated leads (see below), they also close at higher rate (again, see below). And social media isn’t just about lead generation of course. And…even social media itself. Facebook.
Social Business: Facebook for the Enterprise?
OCTOBER 11, 2012
As Facebook surpassed the 1 billion users’ mark last week, but still had disappointing results in the stock market , the debate is inevitable: is Facebook going the way of the dodo – or should I say, MySpace and Orkut – or is it going to keep growing? Think about this: how much REAL work you can actually do in Facebook? Image via CrunchBase.
9 Brands With Brilliant Facebook Marketing
JANUARY 27, 2015
There have been a lot of questions about Facebook lately: Are people still using it? With over 1 billion active users, it’s safe to say that Facebook is alive and well. There are tons of other rising social networks out there, but let’s be honest, Facebook really was the game-changer (sorry Myspace!). Facebook Is it on the decline? 1) Nike. million.
Knowledge management in the age of social media
FEBRUARY 20, 2017
Ever since the days of MySpace , it became pretty clear that social media platforms have a bright future ahead. This became further clear when networking platform Facebook was launched and became an instant hit. In other words, the social media world has expanded rapidly in the past few years. Social media trends. On social media, things work differently.
83 Exceptional Social Media and Marketing Statistics for 2014
APRIL 14, 2014
So before it gets replaced by the next trendy buzzwordy term, here’s some marketing-related big data for you: 83 valuable facts, stats, and research findings covering strategy, social media, SEO, online advertising, email marketing, content, blogging, social networking, video and more. Which “social” brands aren’t really social at all?
How B2B Marketers Can Succeed on the 6 Big Social Networks
MAY 10, 2012
It's easy to think of ways to use social media for B2C marketing. But many B2B marketers, while noting the importance of social media, have still struggled to find their footing in the social media marketing game. Alright, you probably haven't gotten that desperate, but MarketingProfs did shed some light on the issue earlier this week in its post about going B2B on social sites , and I think the topic deserves some serious attention. Social media! You know, where you are "social" with people instead of pushing the hard sell? Facebook for B2B Marketers.
20 Expert LinkedIn Guides
JULY 7, 2014
LinkedIn has made dramatic changes to its platform over the past 18 months, making what was a rather plain but effective business networking tool into a content-rich, visually dynamic, more interactive professionally-focused social network. Facebook may be fighting back , but time will tell regarding its true intentions and objectives on that front. Want a Job?
6 Reasons Social Media Sucks, But You Need to Use It Anyway
JUNE 20, 2011
Amid all of the hype, conferences, and rapid adoption of social media marketing by organizations from sole proprietors to the Fortune 100, there remains an undercurrent of skepticism. This surfaces in posts like Social Media Skepticism , 5 reasons why social media skeptics maybe right and Business social networking: where’s the ROI? No question. It can be.
How to Build a Great B2B Community on Facebook
Social Media B2B
OCTOBER 14, 2013
The social network of choice for many B2B marketers is LinkedIn. Even though Facebook is the largest social network by far (and one of the most trafficked websites overall), B2B marketers remain skeptical of Facebook’s viability for marketing impact. 51% more likely to make a purchase after they “liked” a brand on Facebook. Symantec. Neenah Paper.
Facebook Uses Mobile Video to Take Over the World
MAY 15, 2015
The world goes mobile; mobile is fast dominated by video; Facebook sees both trends coming and jumps in first; Facebook takes over the world. Ok, maybe taking over the entire world is a bit much, but with each passing day it’s becoming harder to argue with the notion that Facebook is on a clear path to dominate the digital marketing world. And With it Facebook.
87 More Vital Social Media Marketing Facts and Stats for 2012
OCTOBER 16, 2012
Though social media marketing is now used in about 90% of companies, techniques, platforms and best practices continue to evolve. What will likely be the hot trends in social media over the next couple of years? Social Media Stats and Demographics. This means that more than 250 million tweets and 800 million Facebook status updates are now published every single day.
5 B2B Social Media Hacks to Increase Click Through Rates
Social Media B2B
OCTOBER 28, 2015
The digital, social and mobile revolution has changed the world we live in. Social media is one of the most effective content promotion tools, allowing B2B marketers to drive their prospects’ attention to their website. But in order to do that, social media posts need to be engaging. Hashtags are a great way to improve the visibility of your posts on social media.
75 of the Best B2B Facebook Marketing Tips
Social Media B2B
JUNE 8, 2011
Many B2B marketers approach Facebook with the knowledge of how to maintain a personal profile, but still shake their heads at how to get results from a business Page for their B2B company. There are two basic things you need to know about managing a Facebook Page for a B2B company. This is especially true since Facebook introduced the EdgeRank algorithm, which only shows popular content in the newsfeed. link] Solomon , about Facebook Marketing for B2B Companies at the MarketingProfs B2B Forum. Facebook Content. Weekends are more Facebook sharing friendly.
How to Master Non-Awkward, Effective In-Person Networking
APRIL 9, 2013
Whether you''re trying to develop your personal career or forge new business relationships, making offline, personal connections has become even more critical as online social networking becomes the norm. Networking” is a buzzword that many of us have a serious love/hate relationship with. The web has given us ways to navigate around uncomfortable networking. Smooth.
How to Craft Perfect Posts for Facebook, LinkedIn & Twitter [SlideShare]
NOVEMBER 18, 2014
Here''s how many marketers handle their social media strategy: Craft update. Select Facebook, LinkedIn, and Twitter. Auto-publish update to all three networks. Users interact and consume content on each of these social media channels differently. So to make the most of these platforms, you need to optimize your posts for each social network. see 2.7% 1 a.m.
Best Twitter Tips, Tools and Tactics of 2011
JANUARY 9, 2012
In just a few short years, Twitter has transformed from an odd little sort of public IM service where people posted what they just ate for lunch or what their cat was doing at the moment into one of the big four social networks and a significant channel for news, PR & marketing, politics and more. So how can marketers and PR professionals use Twitter more effectively?
Best Social Media Stats, Facts and Marketing Research of 2010
JANUARY 17, 2011
the sources below provide a vast wealth of data, statistics and research results, as well as a bit of interesting social media trivia. How are consumers and b2b decision makers using social media in their buying processes? Which social media platforms are most effective at influencing buyer behavior? How do the audiences differ across various social networks?
Facebook Bots 101: What They Are, Who's Using Them & What You Should Do About It
JUNE 7, 2016
Back in April, Mark Zuckerberg announced the launch of Facebook's Messenger Platform -- a new service that enables businesses of all sizes to build custom bots in Messenger. For starters, Facebook Messenger already has about 900 million monthly active users worldwide. Not people who got forced to download it when Facebook spun it out of the standard Facebook app. Maybe.
8 Effective Ways to Improve Your Firm's Niche Marketing Strategy
JANUARY 31, 2013
In the increasingly competitive world of professional services, targeting a specific industry sector or niche audience is among the most effective ways for a firm to differentiate itself from the competition and build its bottom line. To help you get started, I’ve compiled a list of 8 effective ways to engage any niche industry in a meaningful way. Create an industry blog.
Facebook Isn't Dead: 10 Reasons to Keep Using It for Your Business
OCTOBER 19, 2014
With its falling organic reach, using Facebook for business might seem like a dying proposition. However, there may still be benefits to engaging in this particular social channel. To learn more, we asked 10 founders from the Young Entrepreneur Council ( YEC ) why they weren’t yet ready to leave Facebook for business behind. 2) It''s the Largest Social Network.
Facebook Can Work for B2B Marketers, But You Gotta Know the Rules
AUGUST 4, 2011
In my work with B2B organizations, the question of how to use Facebook is invariably front and center. This Is despite the fact that numerous surveys have shown that Facebook is one of the least effective social networks for B2B marketing. Storage maker EMC makes particularly good use of Facebook’s “Welcome page. Conversation Equation.
How to Craft Perfect Posts for Facebook, LinkedIn & Twitter [SlideShare]
AUGUST 30, 2013
I don''t know about you, but I''m tired of hearing "social media gurus" compare the effectiveness of Twitter versus LinkedIn, or Facebook versus Twitter, or Linkedin versus Facebook, or whatever other comparison you bring to the table. Social Domination: How to Conquer ''The Big Social Media Networks from HubSpot All-in-one Marketing Software.
ComScore Data Illustrates But Also Obfuscates
MARCH 1, 2012
This graphic, which appeared in The Wall Street Journal on Tuesday , says a whole lot about Facebook’s success and Google+ ‘s struggles, but it’s an incomplete picture of the true value of social networks. I organized some friends into circles, created a couple of pages and then sat there wondering how this was any different than Facebook.
A+ for Effective Marketing Content, Not Just Effort
SEPTEMBER 27, 2012
eye-catching visuals, proper social media distribution, etc.) Your Facebook post has gotten more than 200 ‘likes’ this morning.”). Their most effective digital marketing channel is email.”. They’re increasing brand awareness through social media engagement.”). vs. “Marketers are using social media strategies to target customers.” Really. Back to the basics.
Facebook News Feed Ads Dominate, Vindicate Exchange Model
JUNE 28, 2013
I imagine those words or similar are being uttered at Menlo Park by Zuck and crew on the heels of the release of the new, uber-comprehensive (one-billion impression) Adroll study showing Facebook’s News Feed Ads are generating a phenomenal 21x higher click-through rates than standard web retargeting ads. Social Intent vs Transaction Intent. “Ahh, what a difference a year makes.”