People expect different type of content on each social media network. Not only does that mean the content you post to each network needs to be unique; it might also mean that you shouldn't be hopping on every single social network out there to meet your company's business goals. But how do you even make that decision if you're new to the social media game? The best way is to get to know the different "personalities" of each network so you can understand how to leverage it best for your business. Getting to Know Facebook, The Humanizer. MORE >>

At the end of March, Facebook will be launching their new design for fan pages. Over the course of the next few months, we plan on putting blog posts together emphasizing various aspects of the new Facebook fan page design, page recommendations and perspective, and examples of effective B2B organizations leveraging these changes. Today we’re writing about, and providing examples of, the Facebook Fan Page cover image. Facebook Page Cover Images. When using a different size, Facebook might distort or negatively impact the image that is used. MORE >>

Social media and PR would seem to be natural allies. Both require relationships with influential people in one’s industry to be effective. So why do corporate PR and social media efforts so often appear disconnected and out of sync? To be sure, some agencies and companies get it, and do an effective job integrating social media and PR efforts. But many organizations in both groups still treat the functions as separate silos—or worse, mix them awkwardly, damaging both efforts. The social media release is used for blogger outreach. Digg this! MORE >>

In the last post we covered how to create a Social Media Lead Flow. There is a growing number of listening platforms devoted to Social Media – everything from highly customized services that are managed for you, to free tools you can manage yourself. But some specialize in social media sources like Twitter, review sites, and even communities; others have the ability to cover offline media such as print, television, and radio. Share this on Facebook. Social Media Budget Ratio in B2B Marketing In my new advisory role for the members of MENG. Tweet This! MORE >>

Around this time last year I wrote about some Predictions for 2009 and while I would say 8 out of 10 have already materialized and the other 2 are on their way, it has become clear that this year was the year we past the point of no return on Social Media. Recession or not Social Media was on a roll ignited by the visibility of events like Obama’s win and Iran’s election protests. Facebook Advertising will take off – This year Facebook saw their advertiser base triple! Mobile Marketing – Frankly I think Social Media is just a warm up for Mobile Marketing. MORE >>