Webbiquity

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Content Marketing and Social Media: 25 Insights and Stats from Three Research Reports

Webbiquity

And lead gen campaigns on Facebook and Instagram are 10X more expensive than brand awareness advertising. Per the report, “Almost all salaried social marketers (95%) reported that their organization offers at least some company benefits,” with health coverage, sick days, and retirement programs topping the list.

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Five B2B Video Marketing Strategies to Drive Demand

Webbiquity

This post explores five effective B2B video marketing strategies that can help you capture attention, deliver compelling messages, and generate demand for your offerings. #1 With Facebook Live, LinkedIn Live, and other streaming platforms, you can also take advantage of the power of social media to reach an even broader audience.

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Nine Benefits of Using Social Proof in Marketing

Webbiquity

Social proof is a powerful tool for marketers who know how to use it effectively. User Generated Content: UGC is one of the most sustainable and cost-effective ways to market products. Business to consumer (B2C) and B2B influencer marketing can both be effective, but work differently. Guest post by Chris Tweten.

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How to Create a Conversion-Driven Image SEO Strategy

Webbiquity

In addition, there are image search results blended within general organic search results – both on mobile and desktop devices. Beyond that, there is often an image inside Google’s featured snippet, which appears on top of Google’s organic search results in the most prominent place.

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The One Effective Use of Facebook for B2B Marketing

Webbiquity

You’ve seen the eye-popping statistics: Facebook now has more than 350 million active users. TechCrunch predicts that “by this summer (2010) well over half of all Internet users will likely visit Facebook each month.&# The challenge rather lies in the way Facebook fan pages are used. Not even close.

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New Social Media Advertising Strategies for 2023

Webbiquity

Regardless of your other marketing efforts on social media, such as the Instagram or Facebook ad design tips you’re excited to try out, many of the traditional advertising giants are slowly losing their “default” status. In 2023, TikTok will likely remain the benefactor of other platforms’ shortcomings.

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Marketing Trends for 2023: Three Big Ones to Know

Webbiquity

SEO: Surprisingly Enticing Opportunity Given that organic search is one of the top two sources of traffic for business websites (at least on the B2B side), and has high conversion rates, it’s surprising that this research reports, “Twenty-nine percent of marketers use a search-optimized website and blog to attract and convert leads.”