LeadSloth

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Inbound Marketing & Marketing Automation

LeadSloth

But Inbound Marketing focuses primarily on organic search, not pay-per-click (like AdWords). Search Engine Optimization may be a more cost-effective alternative. It also includes Social Media (Twitter, Facebook, LinkedIn, etc.), But it can quickly get expensive. Inbound Marketing is more than just SEO.

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Marketing Automation Trends for 2010

LeadSloth

1) We’re at a point where we have lot of data about marketing performance, but it’s a big challenge to turn it into actionable information (2) we’re actively tweeting, blogging and using LinkedIn, but how can that be effectively managed, and how can it be measured? (3) I could not agree more with these predictions. (1)