Everything Technology Marketing

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5 Steps to Social Media Leads with Content Marketing

Everything Technology Marketing

How do you go beyond posting interesting and entertaining updates on Twitter, Facebook, LinkedIn, and beyond basic tactics like placing social sharing buttons on your B2B website and emails? Build social sharing buttons right into your PDF document, in the sidebar for example, to maximize sharing and viral effects.

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The Brave New World of B2B Marketing - Are You Ready?

Everything Technology Marketing

The effectiveness of traditional push marketing is rapidly declining, marketing budgets and headcounts have been slashed over the last few years (while output expectations have increased), and the availability of new technologies for marketing automation is leaving many B2B marketing professionals scratching their heads. More on this later.