Biznology

JUNE 26, 2018

What micro-influencer marketing–and influencer marketing in general–offers is a primary and secondary effect: the primary flood of traffic and interest directly resulting from the energy of the outreach and the secondary indexing of social and blog and review content finally resulting in organic SEO prowess.

Traffic 184

Traffic Word of Mouth Marketing Websites Outreach 184

Biznology

OCTOBER 23, 2020

” An Innovative Organization Is A Resilient One. “Wonder how resilient leaders build innovative organizations that are exponentially more profitable than other organizations? ” I am also plugging David Attenborough’s most recent Netflix documentary, A Life On Our Planet. ” Reflections.

Enterprise Management 129

Enterprise Management Work Management Broadcasting Software 129

Biznology

DECEMBER 27, 2013

Neither is Facebook, Twitter, or LinkedIn (I’ll get to these guys in a minute). Consider the changes Google introduced to the overall digital marketing landscape over the last twelve months: Google has continued to reduce the number of organic first page results. Google limited business access to organic search data.

Paid Content 80

Paid Content Google RSS SEM 80

Biznology

AUGUST 19, 2020

It’s fun to treat an in-feed ad as an organic post that looks like a normal TikTok video, and have people interact with it there.”. TikTok users can link accounts from Instagram and other platforms to the app, so it can get more information about users from these other platforms, which helps organizations advertising on TikTok.

Advertising Agencies 104

Advertising Agencies Advertisements Advertising Work Management 104

Biznology

SEPTEMBER 5, 2017

Those profile posts will be combined with your other submissions to create something more akin to the love child of Facebook, Twitter, digg, and del.icio.us. I personally have no clue as to if this personal profile space will will have any effect on organic SEO, but it does look like something very worthwhile experimenting on.

Profiling 164

Profiling Features Digg Advertising Mediums 164

Biznology

MAY 22, 2019

No matter the size of your company, there are people in your organization who are passionate about what you do. Employee advocacy is about enabling people in your organization to easily get involved in your brand’s initiatives. They might not promote your initiatives on social media yet because they need you to guide them.

Business 132

Business Conference Advertising Agencies Social Media 132

Biznology

JULY 16, 2015

For instance, Facebook has introduced call-to-action buttons you can place on your company’s Facebook page to drive customers to your shopping cart, contact page, app, and the like. Many businesses also see terrific results from paid advertising on Facebook, LinkedIn, and Twitter. Organic search. Wait, what?!?

Traffic 80

Traffic Google Advertising Agencies Business 80

Biznology

SEPTEMBER 9, 2019

Calendar integrations to effectively schedule appointments Collaboration with SalesForce. Think of it as a team inbox that organizes conversations and sends them to the right people. Email automation is the answer to maximizing the effectiveness of a few simple words to the right people. For instance, Mixmax offers….

Automation 130

Automation Tools SMS Top of Funnel 130

Biznology

MARCH 20, 2018

“The current catch-all these days for what I do is social media; unfortunately, when what you do is described as social media, people tend to think Facebook, Twitter, Pinterest, and maybe Google+. “Companies, brands, associations, and organizations are not separating out social media from influencer engagement. .”

Long Tail Marketing 199

Long Tail Marketing Blogger Outreach Paid Content 199

Biznology

DECEMBER 11, 2014

One of the most common questions executives ask as their organizations embrace internal social business platforms goes like this: I see the value and the potential behind it, but I don’t have time to use it or to learn all the complex functions behind it. The art here is to strike a balance and avoid being too formal or too Facebook-y.

Profiling 80

Profiling Peer-to-peer Business Facebook 80

Biznology

JULY 19, 2011

Social media marketing and blogger outreach and activation can be effective for everything, though it isn't always clear how. We've worked for a broad spectrum in these five years, from health care and pharma to huge radio astronomy projects; from global non-profits to very specific public affairs campaigns.

Effectiveness 80

Effectiveness Wikipedia Advertising Agencies Paid Search Agency 80

Biznology

OCTOBER 17, 2017

While this is effective for getting a lot of eyeballs on the initial post, the story is quickly buried due to the high frequency of posts. This results in hundreds of positive ratings, reviews, posts, and social media shares about your brand, and algorithms take notice organically boosting your rankings and your SEO rankings on Google.

Advertising Agencies 150

Advertising Agencies Paid Search Agency Long Tail Marketing Blogger 150

Biznology

MAY 19, 2014

59% of marketers agree SEO has the biggest effect on lead generation. Search Engine Optimization (SEO) is is the process of getting website traffic from “free,” “organic,” “editorial” or “natural” listings on search engines. 1, #2 and #3 largest web destinations are Google, Facebook and YouTube, respectively (source: Alexa ).

Social Media 80

Social Media SEO Media Youtube 80

Biznology

JANUARY 17, 2017

We use Twitter, Facebook , LinkedIn and Instagram to connect with our alumni around the world. We’re driving web traffic and awareness of our work as an alumni organization. What is the unique role social media plays in the customer journey at your organization? All of this is associated with positive outcomes.

Social Media 80

Social Media Media Curation Education 80

Biznology

SEPTEMBER 24, 2021

” Fast Company: Facebook has a culture problem—but not the one people think it has. These upheavals mean that even long-time employees — who have spent years building their reputations within an organization — may now feel they’re starting from scratch. ” Harvard Business Review: Future-Proofing Your Organization.

Burn Rate 104

Burn Rate Training Education Organic Leads 104

Biznology

MAY 21, 2018

Lately, social media platforms like Facebook, Instagram, Twitter hold a different meaning in market. They’ve become reliable sources for brands and big names to promote themselves and connect with their target audience effectively. Other than that, companies track KPI to: Strengthen the morale of their employees. Social Activity.

Social Media 96

Social Media Service Ideal Customer Profiles Media 96

Biznology

SEPTEMBER 9, 2013

The influence that links have on rankings in the search engine results pages (SERPs) continues to be significant–so an effective link building campaign remains important. Outreach is the foundation of an effective link building project. Another crucial aspect of effective outreach is staying on top of what you are doing.

Link Building 80

Link Building Outreach Ad Building SERP 80

Biznology

JANUARY 11, 2016

If several friends from my high school search for my name in Google, LinkedIn, or Facebook, “the machine” can infer that we share something in common, even if I rarely use any of those tools. The more they share about them indirectly, they share more about me too. That would sound like a crazy proposition even ten years ago.

Privacy 80

Privacy Startups Amazon Barriers 80

Biznology

FEBRUARY 2, 2016

I recently ended my stint as Content and Social Media Chair of MIT Enterprise Forum here in DC and I got to play with the levers and strings of personally promoting online via social media and also trying to get everyone else on the Board to Tweet, Tumbl, and Facebook as well. Why use Instagram as a starting point? Now it’s your turn!

Promotion 64

Promotion Business Buzz Social Media 64

Biznology

FEBRUARY 4, 2013

Rather, every person in digital media production needs to know how their work affects search effectiveness. The consensus among experts in both paid and organic is that 1+1 =3, meaning that you get much more value if you buy the words and point to the pages for which you rank organically. And even the mechanics are similar.

Lead Scoring 80

Lead Scoring Lead Ranking Paid Search Agency SEO 80

Biznology

JUNE 23, 2015

Google has deep access to a large handful of social networking and bookmarking platforms, including reddit, Facebook , and others. You’ll not only be able to start BS-checking but you’ll now know that, against your intuition, LinkedIn is not your top inbound channel, Facebook is. And not only Twitter, either.

Google 80

Google Marketing Analytics Tools Adwords Social Media 80

Biznology

FEBRUARY 25, 2019

To attract new customers: When you get real-time statistical data through your digital marketing campaigns, you will be able to organize your content or product more strategically, thereby being able to target potential customers. Remember, what was prevalent and worked yesterday is not necessarily effective today. Conclusion.

Peer-to-peer 120

Peer-to-peer Tips Planning Ideal Customer Profiles 120

Biznology

DECEMBER 26, 2012

My topics include Facebook, content marketing, personal branding, and data hygiene—certainly an eclectic mix. Facebook is ready, at last, for the B2B prime time. So, while I used to argue that Facebook should be at the bottom of a B2B marketer’s to-do list, I am revising my view for 2013. I encourage readers to add their own.

B2B Marketing 80

B2B Marketing Data Hygiene Planning Paid Search Agency 80

Biznology

JULY 22, 2014

Well, this article echoes my last article, How to be a Google+ success , in the words of my friend and colleague Ike Piggot: “I really believe one of the issues with Google Plus is that it wasn’t ‘born organically.’ Even Facebook Has Humble (though Haughty) Beginnings. Same thing with Facebook. Hello World!

Google 80

Google Communities Network Marketing Youtube 80

Biznology

AUGUST 8, 2016

By comparing social media reactions (via sentiment and volume) across various networks, Kmart was able to determine the effectiveness of an advertisement online, on television, and the reaction after a follow-up advertisement. Feed the Catittude rose to the top five most-engaged Facebook pages, as measured by SocialBakers.

Case Study 80

Case Study Case Studies Social Media Paid Content 80

Biznology

JULY 31, 2019

Promoting a Startup and Branding It Is More Effective. Facebook lets you create/join relevant groups and communities and share your valuable blog posts. Email marketing is one of the oldest and yet most effective ways to increase brand awareness and nurture leads. In the past, marketing was expensive.

Work Management 116

Work Management Marketing Management Godaddy Paid Search Agency 116

Biznology

NOVEMBER 9, 2012

Not surprisingly, some organizations did this really, really well; while others, not so much. Interestingly, even the folks I know who rarely use social media were relying heavily on Facebook and Twitter for updates. The effect is disconcerting. Here are some lessons from the storm and its aftermath. ” Really?

Media 80

Media PR Communities SMS 80

Biznology

APRIL 8, 2014

And, because there’s effectively zero barrier to entry, I would love to tell you everything I know about how I do it in a brief 20-minute Slideshare and PowerPoint presentation. Now that’s when the magic starts happening. How to Engage Bloggers Down the Long Tail from Chris Abraham.

Long Tail Marketing 80

Long Tail Marketing Blogger Barriers Public Relations 80

Biznology

APRIL 8, 2014

And, because there’s effectively zero barrier to entry, I would love to tell you everything I know about how I do it in a brief 20-minute Slideshare and PowerPoint presentation. Now that’s when the magic starts happening. How to Engage Bloggers Down the Long Tail from Chris Abraham.

Long Tail Marketing 80

Long Tail Marketing Blogger Public Relations Barriers 80

Biznology

DECEMBER 26, 2014

This post is designed to share some simple and effective tips for customer satisfaction, so you can generate more return business: Go the Extra Mile. Social media managers can provide Facebook or Twitter cover graphics (which are easy to make with a tool like Canva!). Everyone – and I mean everyone – loves free stuff.

Tips 80

Tips Public Relations Generation Customer Satisfaction 80

Biznology

OCTOBER 22, 2012

TRAFFIC SOURCES ( GOOGLE ANALYTICS ): It may surprise you but, to me, Google Analytics is the most effective social media measurement tool available. Because, if your social media efforts are effective, people are going to come to your brand’s website. Google Analytics tells you who, how, where, when and why. ” 2.

Social Media 80

Social Media Social Marketing Marketing Analytics Tools Media 80

Biznology

OCTOBER 28, 2014

Not to be paranoid, but I like the checksum that having knowledge of primary source allows me when I read the reports provided by my employees in order to check to make sure they’re doing their job properly, effectively, and to the level of quality that I expect. How do you keep organized and on top of everything? Facebook Pages.

Adsense 80

Adsense RSS Doubleclick Adwords 80

Biznology

JULY 3, 2013

How many times have you heard “organic content,” “ content marketing,” “it’s all about content,” or some derivation of these? According to Sauer, the internet gods at Google and Bing have decreed that going forward, effective SEO should focus on these five things (and in this order): 1. Photo credit: michperu. Social media.

SEO 80

SEO Planning Internet Marketing Social Media 80

Biznology

JANUARY 29, 2013

People are spending the money and devoting the resources required to create compelling and engaging social media posts, not only just on Facebook but also on LinkedIn , Twitter , Pinterest , and even Google+. I am so impressed by how well brands are messaging these days. Related articles.

Allocation 80

Allocation Social Media Outreach Long Tail Marketing 80

Biznology

JANUARY 28, 2014

Content Marketing Organic Search Search Marketing Slider Google Search engine optimization' And while they’ve all been balkanized separate online properties, they’ve been partnering together and so these investments have become giant flotillas. ” None of this stuff was originally designed into the system.

Google 80

Google Advertising Agencies Cross-Selling Adwords 80

Biznology

SEPTEMBER 21, 2011

Of course, to address that challenge most effectively, you’ve also got to ask…. While Facebook is the 800-pound gorilla of the social media world, it’s useless for you if your customers are doing their socializing somewhere else. (It How many hotel reviews do you find on Facebook versus, say, TripAdvisor?) It happens.

Social Media 80

Social Media Media Wikipedia PR 80

Biznology

APRIL 19, 2013

When people hear that phrase, most immediately think of the “what I had for breakfast, aren’t my kids great, isn’t my life fabulous” world of Facebook. It doesn’t change the fact that social media can be – and is – a great business tool, both for B2B and B2C organizations.

Social Media 80

Social Media Social Marketing Content Marketing Media 80