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The State of B2B Publishing 2024: A Conversation with ASBPE Leadership, Cory Sekine-Pettite and Davide Savenije

Trade Press Services

Q: How has B2B trade magazine publishing changed over the last 25 years? Having first-party data and email newsletters has been a big part of the first-party data trend because you can have a direct relationship with that audience and therefore their data, as opposed to getting your audience from a search or social.

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How to Master Non-Awkward, Effective In-Person Networking

Hubspot

Whether you're trying to develop your personal career or forge new business relationships, making offline, personal connections has become even more critical as online social networking becomes the norm. Networking” is a buzzword that many of us have a serious love/hate relationship with.

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How Small Businesses Can Collaborate to Promote Mutual Growth

BenchmarkONE

But over half of customers still believe that traditional marketing methods, such as magazines and flyers, are the most trustworthy. Social media. Social media is one of the most essential tools of this generation. But social media can also feel like a vast ocean that is difficult to maneuver. Content Collaboration .

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Social Media Copywriting: How to Compose Text for 5 Different Channels

Hubspot

Most of us know that social media is an essential part of a brand’s marketing strategy. After all, 92% of marketers say that social media is important to their business. That’s understandable -- there are many moving parts to a successful social media strategy. But should you be posting identical messages to each network?

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How To Increase Blog Traffic: 25 Proven Strategies for Guaranteed Uplift

Optinmonster

This way, we don’t lose our social share counts–and the associated momentum–from the older version. When he shared this insight with BuzzSumo, they gained over 200 organic backlinks with this strategy! Boost New Posts As you can see, our traffic strategy thus far has been primarily focused on organic, search traffic.

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When I Couldn’t Find Marketing Outlets to Elevate My Brand, I Created My Own

Buffer

Now, in 2023, we have 80,000 followers across our social networks and 5,800 in our closed communities. I leveraged some early connections I made with disability organizations and other advocates, offering them a stage to share their story. Again, this was surprisingly simple to launch.

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Why B2Bs Have It All Wrong About Social Media

Convince & Convert

2016 is here, and it’s safe to say that the hype around social media has well and truly settled. We have watched social charge through its wild, carefree teenage years and make billions of friends in the process. From Social Media to Social Technologies. At its core, social is a mindset, a concept, and an approach.