SmartBrief - Marketing

JULY 25, 2023

But, after surveying more than 150 CMOs, marketing VPs, and marketing directors earlier this year, Forrester found that more than a third are planning to reduce their OOH ad spend. What if your most cost-effective campaign tactic was also your most impactful? User generated content, or UGC, has two benefits.

Campaigns 52

Campaigns Marketing Budget Forrester Budget Programs 52

Only B2B

JULY 5, 2023

As we enter 2023, it is crucial to adapt to the evolving nature of B2B demand generation and discover effective strategies to generate demand and engage target audiences. In the ever-changing landscape of B2B marketing, demand generation plays a pivotal role in driving business growth and success.

Demand Generation 62

Demand Generation Demand Sales Qualified Leads Account Based Marketing 62

The Effective Marketer

MAY 9, 2011

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking The Rise of the Content Marketer Content Needs a King I know I don’t have to argue the value of content to readers of this blog. What used to be clear roles (i.e.

Planning 100

Planning Marketing Budget Creation Work Management Marketing Management 100

Marketing Insider Group

JULY 23, 2013

The main finding from a survey of senior marketing executives conducted by Forrester and the Business Marketing Association was that there has never been a better time to be a CMO at business-to-business organizations. CMOs need to become effective business leaders. Results, not tactics. Obsess over customers. ” Delegate.

CMO 100

CMO Peer-to-peer Forrester Mobile Advertising 100

Content Standard

DECEMBER 9, 2020

As marketers, we now battle it out for visibility across more and more platforms—from Google and Facebook to Netflix and TikTok—while each of those platforms continuously rewrites the rules for ad and content delivery. billion in annual revenue, more than Facebook’s entire take for that year.

Advertising Agencies 96

Advertising Agencies Work Management Paid Search Agency Marketing Management 96

Nuvi

APRIL 27, 2021

Additionally, nearly 40% of decision makers feel that their organizations are too focused on quantitative data, leaving a trove of qualitative data-based insights on the table. . “We However, decision makers need to find a way to harness it effectively, to drive business growth and maintain online reputation.”. REDWOOD CITY, Calif.

Studies 40

Studies Forrester Lead Scoring Lead Ranking 40

SpotMe Blog

JUNE 13, 2023

Especially for global life science and pharma organizations that run hundreds or thousands of events every year. Their experience organizing many successful events gives them insight into what works and what doesn’t. This minimizes risk to your organization and brand. These companies provide end-to-end event management services.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Paid Search Agency 52

Brandpoint

JUNE 18, 2020

As the business world continues to work its way through the effects of the coronavirus, savvy financial services providers are switching up their marketing strategies to reflect new priorities. Of course, one of the most important issues is ensuring consumers continue to have faith in financial organizations and their ability to perform.

Work Management 118

Work Management Marketing Management Service Planning 118

SmartBug Media

NOVEMBER 11, 2019

A survey done by FormStack suggests that organic search is the largest source of high-quality leads, so be sure to spend some time optimizing your content for search engines. You can run paid social ads on Facebook, Twitter, LinkedIn, Instagram, and even Pinterest. One of my favorites for lead generation is Facebook Lead Ads.

Sales Management 94

Sales Management Lead Scoring Lead Ranking Sales Qualified Leads 94

Contently

MAY 17, 2017

In fact, Forrester Research found that videos were 50 times more likely to receive an organic first page ranking than traditional text pages. Facebook—which accounts for a huge portion of mobile traffic—has said it will be “ all video ” in five years. Numerous studies and statistics prove that video works.

Customer Surveys 121

Customer Surveys Video Marketing Planning Work Management 121

Nuvi

JUNE 2, 2021

By integrating the Messenger API for Instagram, businesses and developers can effectively scale messaging workflows to better own the customer experience and build more authentic relationships.”. Backed by Bessemer Ventures and Kleiner Perkins, and trusted by over 250 integration partners, including Google, Facebook, Salesforce, J.D.

API 52

API Paid Search Agency Marketing Management Forrester 52

Content4Demand

NOVEMBER 5, 2021

Platform publishers such as Google, Amazon, Facebook and Apple now are eliminating third-party cookies in their products. This will save time and money for the entire organization, and ultimately help close more deals. Do you have any use cases that demonstrate how intent data has been effectively integrated into a content strategy??.

Intent Data 92

Intent Data Intent Top of Funnel Intent Signal 92

ClickZ

JANUARY 22, 2020

In its first ever Marketing Automation Technology Forecast, Forrester had also predicted that the global spending on marketing automation tools will pass $25 billion by 2023, a 14% annual growth rate. The tool has been designed for small and medium-size businesses and enables them to launch marketing campaigns in a quick and effective manner.

Marketing Automation Services 144

Marketing Automation Services Budget Programs Marketing AI Enterprise Management 144

Oktopost

JANUARY 5, 2021

We are all familiar with such statistics from people much smarter than I am, the likes of CEB, Forrester and Gartner. Working within B2B organizations, we can all attest to the role that social media also plays in our engagement with clients, prospects, employees, and even prospective employees. billion, are active social media users.

Buyer Personas 131

Buyer Personas Top of Funnel Enterprise Management Marketing Budget 131

Exo B2B

APRIL 11, 2019

She also wrote the books Global Content Marketing and Effective Sales Enablement. She is a speaker and principal analyste for Forrester and specialises in B2B marketing. For Forrester, she regularly publishes studies, the most recent being : New Tech: B2B Social Selling Tools, Q1 2018. How We Measure.

Marketing AI 112

Marketing AI Advertising Agencies CMO Paid Search Agency 112

Paul Gillin

AUGUST 4, 2011

In my work with B2B organizations, the question of how to use Facebook is invariably front and center. This Is despite the fact that numerous surveys have shown that Facebook is one of the least effective social networks for B2B marketing. SocialMediaB2B.com has a nice roundup of Eight B2B Facebook Landing Pages.

Facebook 50

Facebook B2B Marketing Rules Salesforce.com 50

Marketing Insider Group

SEPTEMBER 29, 2014

Just ahead of the conference, MarketingCharts.com previewed this research from ExactTarget , conducted by Forrester and uncovered that “meeting the expectations of the always-connected customer” was the biggest challenge. While personalization is seen as important, few collect the data required to be effective.

Marketing Attribution 100

Marketing Attribution Planning Marketing Management Conference 100

Martech Advisor

JANUARY 21, 2020

Some of the best-known companies in the world – Coke, Unilever, Johnson & Johnson, Uber, Lyft, Taco Bell and Hyatt Hotels, made announcements to this effect. It’s not that marketing suddenly became headless in these organizations, nor is it that it’s no longer important enough to merit a senior leader.

CMO 54

CMO Planning Work Management Paid Search Agency 54

Marketing Insider Group

NOVEMBER 15, 2011

A year ago, Forrester released their CMO Mandate: Adapt or Perish where they spoke about the large number of CMOs who are seeking to transform their upended marketing organizations in 2011. Just 11% reported having the systems and tools required to be effective. Measure social media’s effectiveness. Dare the status quo.

Social Marketing 100

Social Marketing B2B Marketing Paid Search Agency B2B 100

Marketing Insider Group

JUNE 4, 2013

And now the topic of conversation in B2B Marketing is change itself: our need to transform our organizations to be more customer-centric, agile marketing departments, with the technology and the talent required to meet demanding customer needs. The key to effective selling is making it personal ~ Dan Pink. Strategy'

B2B Marketing 100

B2B Marketing B2B Paid Search Agency Advertising Agencies 100

PureB2B

MAY 30, 2022

Once you've done this, you then launch a campaign with the goal of appealing to and influencing the key decision-makers at that organization. And one effect of this is that you tend to develop deeper, longer-lasting relationships. So read on to see how you can use the most effective B2B marketing strategy around. Annual revenue.

Account Based Marketing 62

Account Based Marketing ABM Planning Paid Search Agency 62

Valasys

MARCH 30, 2020

It is a well-orchestrated approach to business marketing based on account awareness, wherein an organization considers and communicates with individual prospects or vital accounts with utmost importance. According to research by Forrester , ABM maturity and B2B Sales Revenue are Intertwined. ABM stands for Account-Based Marketing.

Account Based Marketing 59

Account Based Marketing ABM B2B Sales B2B 59

Webbiquity

APRIL 20, 2010

While social media marketing gets the headlines, email marketing remains an effective and increasingly used tool in marketer’s toolboxes. After nearly 20 years, it may not seem as sexy as Facebook, Twitter and LinkedIn, but used properly, it’s a proven medium that generates cost-effective results.

Tactics 100

Tactics Email Marketing Marketing Strategy Marketing & Strategy 100

EveryoneSocial

JUNE 10, 2020

For your organization to continue to grow and succeed, it will have to build brand equity. This is a term that has been used for years to describe the power brands have, the edge they have on competitors, and how consumers connect and feel about an organization. GlobalWebIndex ) 74% of Facebook users check it daily. (

Social Media 52

Social Media Ad Building Brand Identity Branding 52

Martech Advisor

OCTOBER 15, 2019

According to a recent Facebook survey , one in five U.S. In 2018, 15% of organizations were using AI, but 31% said they were likely to begin using it within the next year. Retailers can leverage AI in Facebook and Instagram campaigns to understand what elements of an ad resonate best with potential customers. trillion at U.S.

Marketing AI 61

Marketing AI Purchase Paid Search Agency Mobile Advertising 61

Webbiquity

OCTOBER 13, 2010

Until fairly recently, keeping track of your organization’s online presence was relatively easy. It may not catch everything, but it finds a lot (via blogs, Twitter, social news sites and Facebook public pages) and presents the information through useful charts and graphs. Share this on Facebook. Share this on FriendFeed.

Social Media 100

Social Media Budget Programs Tools Marketing Management 100

Adobe Experience Cloud Blog

MARCH 6, 2017

Voice-recognition, like Apple’s Siri or Amazon’s Alexa, and image recognition in our Facebook and Google accounts are just two mainstream applications that leverage artificial intelligence (AI)—one of the newest technologies gaining widespread momentum today. Find the nearest sushi restaurant.”. Share your experiences below.

Marketing AI 134

Marketing AI Work Management Marketing Management Lead Ranking 134

Hubspot

JUNE 28, 2012

Too boring for Facebook, right? B2B marketers have just as many opportunities on Facebook as their B2C brethren, and if you're a regular reader of this blog, you know we're dead set on proving it -- we've actually written a post that outlines exactly how B2B marketers can succeed on all the big social networks. 4) Forrester Research.

Facebook 28

Facebook Creativity Demand Generation Agencies Paid Search Agency 28

Sprout Social

JANUARY 9, 2017

While it’s easy to guess or choose a specific time, it’s more effective to discover time frames rather than exact moments. Let’s take a look at each major network and see what we found on the best times to post on social media: Jump to Facebook. Best Time to Post on Facebook. Always fish where the fish are biting.

Social Media 112

Social Media Media Best Practices Viral Marketing 112

Marketing Insider Group

FEBRUARY 5, 2024

Hubspot) 75% of marketers recognize SEO as their most effective content strategy. DemandSage) 49% of marketers believe organic search yields the best ROI. Forbes) 73% of marketers find social media to be effective for their business. Sparktoro) The first five organic search results account for 67.6% of global web traffic.

Paid Content 226

Paid Content Stats Marketing Budget Webinar Metrics 226

Liveintent

MARCH 28, 2018

A Forrester study (commissioned by LiveIntent) revealed that 9-in-10 marketers want their adtech and martech solutions to converge, and that 35% of marketers are actively working on integrating their technologies. The truth is yes – but behind walled gardens like Amazon, Facebook and Google, where marketers can’t access it.

Advertising Agencies 67

Advertising Agencies Forrester Amazon Intent 67

Marketing Insider Group

JANUARY 26, 2015

Forrester Forum for Marketing Leadership April 14th in New York. The focus of this year’s event is on driving results with marketing data, setting up an effective marketing organization and managing the customer experience. This has always been highly rated as one of the top events for senior marketing people.

Conference 100

Conference Planning Best Practices B2B Thought Leadership 100

SnapApp

NOVEMBER 1, 2016

So how do you know which places are right for your organization? Facebook offers several different types of paid media opportunities, both within the feed and through its network of partners (including Instagram.) users, marketers using targeted Facebook ads can get in front of highly specific groups of people. With more than 1.4B

Paid Content 48

Paid Content Marketing Budget Advertising Channels Practices 48

Valasys

APRIL 10, 2020

Building a personalized account-based marketing strategy not just helps in creating content and messages tailored to the specific target accounts, but also helps in their effective deliverance, through account-specific interactions and campaigns. Read more on How is Omnichannel Remarketing Effective in Accelerating Conversions.

Account Based Marketing 52

Account Based Marketing Marketing & Strategy Webinar Metrics Marketing Strategy 52

6sense

DECEMBER 8, 2021

And as Forrester pointed out, the switch to virtual events netted “broader reach, better attendee data acquisition, and extension of value beyond the physical date.” Whether it’s on a personal level (think Facebook, Insta, Tinder) or professional (LinkedIn, anyone?), Right to Good Technology.

Ideal Customer Profiles 62

Ideal Customer Profiles Lead Ranking Personalization Lead Scoring 62

Convince & Convert

MARCH 8, 2012

My thought of the week is all about this new Facebook thing. I wrote a blog post today called, “ Fourteen Ways that New Facebook Betrays Small Business ,” and I feel like everything they announced last week is pretty nifty if you’re a larger company that has a staff and some social media consultants at your disposal.

Paid Search Agency 120

Paid Search Agency Companies Work Management Facebook 120

Digital B2B Marketing

OCTOBER 15, 2013

Forrester recently released a report pointing out the failure of most content marketers to plan for adequate content distribution. Targeting on Twitter requires some creativity but it is one of the best places for B2B content to be promoted and then organically spread. Facebook Ads. And they’re right. Promoted Tweets.

Paid Content 100

Paid Content Distribution Advertising Agencies B2B Marketing 100