Marketing Insider Group

MAY 17, 2021

Being clear about a virtual event’s key performance indicators (KPIs) from the onset of event planning is essential to its success. KPIs determine the metrics for measuring an event’s impact, and setting them ahead of the planning process can help develop strategies that will drive the event’s success.

Webinar Metrics 259

Webinar Metrics Organization Marketing & Strategy Merchandising 259

Marketing Insider Group

NOVEMBER 17, 2021

A dynamic digital content strategy is essential to helping your business stand out and attract an audience. However, as event technology and online marketing practices have evolved, the bar for creating a successful, memorable virtual event has only risen. Establish event metrics. Coordinate your staff. Conversion.

Organization 240

Organization Marketing Management Planning Click Rate 240

Marketing Insider Group

OCTOBER 15, 2020

It was my great pleasure to work with ON24 for many years while at SAP Marketing and see them evolve as a leader in webinars and virtual events. In-person events, long a staple of marketers, are not an option currently. A: The first few months of the pandemic we were all in panic and reactionary mode when it comes to in-person events.

Digital Transformation 356

Digital Transformation Webinar Metrics Planning B2B Thought Leadership 356

Martech

JANUARY 9, 2024

How do you make sure your digital events are engaging and effective with your audience? And with digital events, there’s no shortage of data that event marketers can use to optimize sessions and experiences for their attendees. External data sources like social media also help to build a complete picture. “It

Optimization 108

Optimization Ideal Customer Profiles Customer Surveys Communities 108

Seismic

MARCH 26, 2024

We wanted enablers to leave with practical and strategic tips to help them create a comprehensive plan that leads to impactful learning and enablement efforts. From virtually learning about retirement plans, to in-person training on pouring a foundation, it helps to clearly identify what must be in-person and what can be virtual.

Peer-to-peer 115

Peer-to-peer Effectiveness Training Advertising Mediums 115

Webbiquity

MARCH 2, 2021

Event marketing and content marketing are typically the two biggest line items in B2B marketing budgets. Most B2B enterprises allocate 30% or more of their total marketing budgets to events; more than a quarter (26%) spend 50% or more in that area. How to Maximize Event Marketing Content ROI. Here’s how. The Outline.

Event Marketing 271

Event Marketing ROI Multi-Channel Advertising Agencies 271

Pam Didner

OCTOBER 15, 2022

We’ve all been to big tech events and trade shows and witnessed the good, the bad, and the ugly. Let’s start with the basics of tech event management. Bringing events to life is stressful and tedious work. However, I know many event managers thrive on managing complex events. Event management is teamwork.

Work Management 83

Work Management Marketing Management Planning Effectiveness 83

Marketing Insider Group

APRIL 19, 2021

Networking is one of the main points of attraction for the majority of events, and it is often an event element that creates lasting memories for attendees. This is why event organizers should make networking a top priority when planning virtual events. Create Users Profiles and Directory. Let’s dive in to learn more!

Enterprise Management 337

Enterprise Management Peer-to-peer Merchandising Marketing Management 337

Martech

NOVEMBER 20, 2023

Prompt: What do I need to know about event technology products? Answer: When it comes to event technology products, there are several key factors to consider. This will help you avoid choosing a vendor that doesn’t offer the critical features you need. Do I need a digital events platform?

Enterprise Management 107

Enterprise Management Marketing Management RFI RFP 107

Marketing Insider Group

MAY 11, 2021

Taking CX seriously is an excellent way to stand out from the noise that’s saturating your industry to help you win loyal customers. One effective way to build unique experiences for your customers is by using predictive analytics. Using critical consumer data can help you predict future behavior among customers.

Lead Ranking 353

Lead Ranking Analytics Marketing AI Marketing Budget 353

KoMarketing Associates

MAY 6, 2020

2020 has seen many shifts in marketing strategies, most notably the move to virtual events. For many companies, this has shifted digital marketing efforts from promotion of physical event attendance to online webinars, participation in online industry events, and other virtual seminars or meetups. Facebook Events.

Paid Content 283

Paid Content Social Media Promotion Media 283

Webbiquity

JULY 28, 2022

12 effective product launch email templates for enhanced performance. Product launch marketing helps your solution get the exposure it needs to succeed. You may release a teaser email with a sneak preview and priority access to innovative new features in order to generate additional hype for your launch event.

Product 258

Product Effectiveness Template Marketing Automation Services 258

KoMarketing Associates

MARCH 15, 2022

DemandGen recently published its “2022 Demand Generation Benchmark Survey” report, and statistics indicated that in 2021, most marketers (36%) claimed that webinars were most successful in helping them convert and accelerate leads. Case studies (33%), virtual events (28%) and videos (23%) were also cited as particularly beneficial.

Webinar Metrics 249

Webinar Metrics Allocation Top of Funnel Leads 249

Zoominfo

AUGUST 1, 2023

But advanced users know that intent can also be a handy tool for forecasting major corporate announcements like layoffs, acquisitions, or data breaches — events that can drive huge opportunities for any business able to capitalize. Let’s break down a few examples to show how intent can be your crystal ball. Washington Commanders Sale On Nov.

Zoominfo 130

Zoominfo Intent Data Intent Intent Signal 130

Hubspot

MARCH 24, 2021

An event is a fantastic opportunity to delight existing customers, while also reaching new audiences and increasing brand awareness. I never would've found the company if not for an event they posted recently: And, thus, the ultimate power of online events: The ability to attract new customers to your business.

Promotion 101

Promotion Facebook Effectiveness Broadcasting 101

SpotMe Blog

MAY 11, 2023

On the hunt for the top medical communications companies to help you run better life science events? Planning and running successful events in the pharma industry involves managing multiple vendors, overseeing details, and executing a plan that’s cost-efficient and produces tangible results.

Paid Search Agency 98

Paid Search Agency Enterprise Management Work Management Marketing Management 98

ANNUITAS

MARCH 26, 2015

Spring event season is here- recent spring events include Influitive’s Advocamp , next week is both MarTech and Oracle’s Modern Marketing Experience and then the Marketo Summit. Keep these things tips in mind as you head into event season and use them to get ready for fall event season too.

Effectiveness 100

Effectiveness Demand Generation B2B Thought Leadership Marketo 100

Marketing Insider Group

OCTOBER 5, 2020

Though I’m sure there was more to our overall design, the quote is a good reminder that effective communication begins with active listening and understanding before reacting. The post 5 Tips to Help You Communicate to Captivate appeared first on Marketing Insider Group. There is Power in the Pause. Reserve your seat today.

Tips 343

Tips Thought Leadership Intent Opinions 343

Lead Liaison

JANUARY 10, 2023

Determining ROI on events: Why are you operating blind? One of the biggest challenges event managers seem to have is determining the return on investment for the events they participate in. But, that doesn’t mean event managers and their teams don’t benefit from knowing what a customer or client is actually worth to the company.

Lead Liaison 98

Lead Liaison ROI Lead Capture Marketing Automation Services 98

Biznology

SEPTEMBER 18, 2020

In today’s rapidly changing world, effective change management is more necessary than ever. But these necessary changes can set up a business for long-term success if managed in an effective manner. Effective communication means a two-way flow, in which individuals can be addressed on a personal basis where the need arises.

Work Management 160

Work Management Effectiveness Training Process 160

Zoominfo

OCTOBER 13, 2023

In order to avoid fines, penalties, and breaking customer trust, it’s important to understand key privacy laws in Germany and how to go to market in an effective, compliant way. As such, utilizing ZoomInfo to find businesses that are in the market for your products and services will help you meet the bar for implied consent.

Marketing Analytics Tools 130

Marketing Analytics Tools Telemarketing Zoominfo Effectiveness 130

ANNUITAS

AUGUST 26, 2014

Fall is on its way and that means industry events season is about to start. This September kicks off with some of my favorite events including Content Marketing World , Inbound14 , MarketingProfs B2B Forum , and then of course, Dreamforce and the list goes on. Why do we exhibit at these industry events? four years in a row.

Effectiveness 100

Effectiveness Demand Generation B2B Thought Leadership Demand 100

Marketing Insider Group

OCTOBER 21, 2019

And one thing I know for sure: some events are better than others. Event managers focus on bringing in great keynote speakers , awesome venues, food, and parties, and more. There are a lot of moving pieces that go into successful event planning. But how much thought have you put into your content strategy for event marketing?

Event Marketing 197

Event Marketing Marketing & Strategy Marketing Strategy Planning 197

Marketing Insider Group

FEBRUARY 18, 2020

Content can be effective for event marketing, but to get the best results, choose topics that will drive engagement and attract social media shares. Content marketing should be an important part of any event marketing strategy. It’s cheap, simple, and effective. Is there a similar established event in your industry?

Best Practices 270

Best Practices Content Social Media Planning 270

Valasys

APRIL 8, 2024

In the fast-paced age we live in today, event technology has transformed how we plan, organize, and execute events. From registration platforms to virtual event tools, there are myriad ways to enhance attendee experiences and achieve success.

Marketing Automation Services 40

Marketing Automation Services Optimization Marketing Management Marketing & Strategy 40

Webbiquity

JULY 18, 2019

Attracting attendees is a tough job for event professionals. Between juggling exhibitions equipment for hire , selecting and working with the venue, managing stakeholders, and sponsor prospecting, a lot that goes into putting an event in order. So how do you improve attendee engagement at events? Guest post by Ryan Farquharson.

Work Management 170

Work Management Marketing Management Mobile Marketing Guidelines 170

Marketing Insider Group

SEPTEMBER 16, 2019

Event planning is hard work, but that doesn’t mean you can kick back and relax once you’ve booked your venue and organized your guest speakers. Unless you’re planning a unique event in a very popular industry, your event is not going to market itself. Careful planning, well in advance, is essential for event marketing success.

Planning 225

Planning Marketing Plans Work Management Marketing Management 225

SpotMe Blog

JULY 21, 2023

Event registration software. One of the key ingredients to a successful event. With the right event registration solution, you can streamline your entire registration process, drive signups with personalized experiences, and collect valuable first-party attendee data. What Is Event Registration Software and How Can It Help You?

Enterprise Management 52

Enterprise Management Work Management Marketing Management Budget Programs 52

DotDigital

JUNE 2, 2021

Event marketing success is guaranteed when you target the right people. That makes them vital tactics for promoting your event. Event marketing automation. You should think of your event marketing and promotion as a complete customer journey. Pre-event: Event promotion . Event announcement.

Event Marketing 104

Event Marketing Promotion SMS Planning 104

Martech

MAY 18, 2023

While virtual events are a great way to connect with your customers and prospects, getting qualified attendees is often a challenge. Events have become more accessible in today’s digital world, with multiple channels and platforms available to promote and attract attendees. What do you want to achieve with your event?

Webinar Metrics 92

Webinar Metrics Marketing & Strategy Thought Leadership Sales Qualified Leads 92

Navigate the Channel

OCTOBER 16, 2023

Effective leaders share as much information as possible so meeting participants are fully prepared to discuss the nuances of the pertinent topic(s). Highly effective meetings include those who are critical to the matters of discussion. Each additional meeting participant makes the event that much more complicated and lengthy.

Effectiveness 65

Effectiveness Allocation FAQ Opt-out 65

SpotMe Blog

JULY 25, 2021

With the world heading back to some sense of normalcy, many companies are anxious to include in-person components to their virtual events again, and vice versa, to create a hybrid event experience. Read on to learn more about hybrid events, examples to get you inspired, and tips to help you transition from virtual to hybrid. .

Examples 111

Examples Enterprise Management Work Management Conference 111

Biznology

FEBRUARY 9, 2021

While we’ve all been staying home and being virtual, Paul has done some original research and David has written this white paper for Network Solutions on helpful tips and tricks for IT pros that are involved in supporting virtual events. But we’ve all learned a lot in the meantime about what makes virtual events successful.

B2B 118

B2B FAQ Work Management Paper 118

Martech

OCTOBER 5, 2022

Event marketing has changed radically in the last two years because of the pandemic. It shuttered in-person shows and conferences, forcing brands to use digital events to connect with customers and prospects. This spurred demand for digital events platforms (DEP) that could hopefully deliver the value once created at in-person events.

Enterprise Management 92

Enterprise Management Marketing Management Fulfillment Training 92

Biznology

MAY 17, 2021

Sure, it’s helpful that there’s a “buy” button at the end of the marketing process much more often in B2C sales than in B2B. For all of us — B2B and B2C — who don’t have those buy-button clicks to use in measuring marketing effectiveness, it can be frustrating to gain an understanding of how well our marketing efforts are working.

Top of Funnel 104

Top of Funnel Effectiveness Content Marketing Planning 104