Televerde

JULY 25, 2017

Eloqua users tend to be hungry to learn insider tips from other Eloqua users on what they’re doing to convert leads into customers, nurture relationships, and keep customers engaged. Well, the wait is over in Arizona – Oracle, Ideas Collide, and Televerde launched the very first Phoenix Eloqua User group this month.

Eloqua 40

Eloqua Top of Funnel Paid Search Agency Advertising Agencies 40

Martech

FEBRUARY 8, 2024

“We just signed up for this Eloqua thing. We were one of Eloqua’s first customers and that’s where my adventure with marketing automation began. New sub-niches cropped up in the marketing discipline, around the ecosystems of marketing automation tools like Eloqua, Marketo and eventually HubSpot. Hey kid,” they said.

Marketing AI 115

Marketing AI Lead Ranking Ideal Customer Profiles B2B Marketing 115

Customer Experience Matrix

MAY 27, 2009

Eloqua yesterday announced Eloqua Prospect Profiler , which makes it easier for salespeople to review prospect behaviors that are captured by the demand generation system. Back to Eloqua Prospect Profiler. But whether this is truly unique to Eloqua, I can't say. It would be done by system administrators instead.

Eloqua 120

Eloqua Paper Profiling Marketing Automation Services 120

Anything Goes Marketing

NOVEMBER 15, 2009

Earlier this month I left my newborn and poor wife at home for an unforgettable week at Eloqua Experience in San Francisco. While there were a few keynote speakers, the conference focused on having the Eloqua community share their experiences so we could all learn from each other. They are some of the best and brightest out there.

Eloqua 100

Eloqua Twitter Sales Management Lead Ranking 100

SnapApp

FEBRUARY 11, 2014

In particular, the SnapApp + Oracle/ Eloqua partnership. Here are a few reasons that SnapApp+Oracle/Eloqua go better together for you, the modern marketer: A fuller sales funnel. Eloqua offers world class marketing automation. More effective nurturing. Eloqua manages the relationship. Content loading.

Eloqua 48

Eloqua Lead Scoring Lead Ranking Top of Funnel 48

SnapApp

OCTOBER 29, 2013

Three days at Eloqua Experience 2013 demonstrated the importance of asking questions, the need for content marketing, and Eloqua’s expanding app cloud. Eloqua Experience 2013 in San Fran was a blast! Eloqua’s ownership may have changed with its acquisition by Oracle , but this much is clear: their culture of passion remains.

Eloqua 48

Eloqua Allocation Top of Funnel Advertising Funnels 48

Vidyard

AUGUST 2, 2016

In fact, more than 100 brands are now using Vidyard’s integration with Oracle Eloqua to connect with more buyers and turn viewers into customers. Oracle Eloqua provides some amazing tools to help marketers personalize the content journey for each prospect. Use Creative and Personalized Video to Boost Conversions.

Eloqua 50

Eloqua Bulldog Solutions Demand Generation Agencies Video Marketing 50

Martech

MARCH 28, 2024

Seedtag’s Contextual TV is an AI-driven advertising solution for connected TV (CTV) that aims to enhance ad strategies and campaigns with privacy compliance and effective targeting. It offers advanced geo-testing for accurate media effectiveness measurement and an integrated methodology for comprehensive media performance analysis.

Marketing AI 60

Marketing AI Marketing Management Marketing Analytics Tools Eloqua 60

Onalytica B2B

JANUARY 18, 2018

She has worked with all the major marketing automation companies – Marketo, Eloqua, HubSpot, and ExactTarget. My first job out of college (in 2007) was with a cybersecurity firm in Columbia, MD and they were actively using Eloqua to manage their email marketing programs and to track and qualify their leads. I love Scott Brinker.

Marketing AI 122

Marketing AI Eloqua Account Based Marketing Digital Marketing Funnels 122

Litmus

OCTOBER 24, 2023

In order of popularity among our respondents, the top 15 ESPs are: Salesforce Marketing Cloud 27.02% Mailchimp 19.24% HubSpot 12.63% Constant Contact 9.25% Marketo 8.81% Sendgrid 8.66% Marketing Cloud Account Engagement 8.22% Eloqua 6.9% Originally published on July 23, 2018, by Chad S. Last updated on October 24, 2023.

Service 96

Service Peer-to-peer Eloqua Opinions 96

Webbiquity

NOVEMBER 10, 2020

They do need to interact with sales professionals to decide between Oracle (Eloqua) and Marketo. As noted in the opening section above, there is often a disconnect between the information sources and marketing channels buyers view as most effective and those vendors focus on. Review Sites Are Important (Usually).

Enterprise Management 299

Enterprise Management Sales Management Work Management Marketing Management 299

ClickZ

JANUARY 22, 2020

The tool has been designed for small and medium-size businesses and enables them to launch marketing campaigns in a quick and effective manner. Its customers also find the product easy to use and its interface effectively guides them to build campaigns. Oracle Eloqua. Has a customizable dashboard to track and measure campaigns.

Marketing Automation Services 144

Marketing Automation Services Budget Programs Marketing AI Enterprise Management 144

ANNUITAS

NOVEMBER 10, 2010

We are glad to have Steve Woods, CTO of Eloqua as a guest contributor to The Annuitas Group blog. Steve is also deeply involved with the Eloqua user community, with whom he regularly interacts through the discussions on his Eloqua Artisan blog. Thanks Steve for this great contribution!

Lead Ranking 100

Lead Ranking Marketing Qualified Leads Lead Scoring Sales Qualified Leads 100

Contently

JANUARY 31, 2023

Advertising is another area of marketing where predictive AI has become quietly embedded into the core AdTech solutions that enable companies to optimize ad placement with more effective targeting and bidding.

Marketing AI 132

Marketing AI Paid Search Agency Content Marketing Planning 132

Webbiquity

SEPTEMBER 29, 2020

The product offers advanced lead generation capabilities with full integration to client CRM systems and marketing automation tools like SalesForce, Marketo, Eloqua, HubSpot, Mailchimp , and others. We started VII Events to build a more efficient, cost-effective way. You can’t fit 5,000 people in a room for 100. The Launch.

Marketing Automation Services 136

Marketing Automation Services Budget Programs Eloqua Sales Qualified Leads 136

Leadspace

MARCH 22, 2023

As marketers, we aim to confidently and repeatedly deliver effective campaigns to the best opportunities within our target market – at the lowest possible cost. It is typically implemented within the Marketing Automation Platform (Marketo, Eloqua, Pardot, Hubspot, etc.) and the higher the score the more engaged the buyer.

Ideal Customer Profiles 62

Ideal Customer Profiles Lead Ranking Lead Scoring Eloqua 62

Vidyard

MARCH 9, 2017

This makes incorporating video a simple and effective addition to any modern selling strategy, helping to humanize the selling process and build better relationships with buyers. Vidyard’s integration community includes Salesforce.com, Eloqua, Marketo, HubSpot, Act-On, Adobe, Kapost, Hootsuite, ExactTarget and more.

Video Marketing 65

Video Marketing Personalization Effectiveness Salesforce.com 65

PathFactory

JULY 8, 2021

Because PathFactory plays nicely with tools like Oracle Eloqua, Marketo, HubSpot, Drift and Salesforce, it’s easy to integrate into your existing martech stack. Just ask our customers: “PathFactory has been a game-changer for us in terms of identifying highly-engaged leads and measuring content effectiveness.

Peer-to-peer 105

Peer-to-peer Marketing Automation Services Work Management Marketing Management 105

InsightSquared

APRIL 12, 2018

Marketers look to their marketing automation platforms (MAPs) not only to execute many of their demand generation activities, but also to understand the effectiveness of their marketing programs. Like my competitors, I too struggled with building effective reporting for marketers. Here’s why: It’s complex and hard to get right.

Marketing Automation Services 159

Marketing Automation Services Enterprise Management Work Management Marketing Management 159

PathFactory

AUGUST 11, 2021

In a recent blog post, Oracle shared how their marketing team uses PathFactory to accelerate their Oracle Eloqua nurtures, optimize content delivery and engagement on specific product segments of their website, and improve their understanding of insights such as which content assets are performing and which accounts are viewing content.

Digital Transformation 105

Digital Transformation Eloqua Content Account Based Marketing 105

The Point

NOVEMBER 27, 2018

So yes, paid social media can be an effective demand gen channel. In addition, the platform integrates with leading marketing automation platforms, such as Eloqua, HubSpot, Marketo, and Pardot. These insights can then allow those marketers to create more personalized, targeted and (therefore) effective lead nurturing programs.

Top of Funnel 203

Top of Funnel Demand Generation Agencies Demand Generation Lead Scoring 203

Vidyard

MARCH 9, 2017

This makes incorporating video a simple and effective addition to any modern selling strategy, helping to humanize the selling process and build better relationships with buyers. Vidyard’s integration community includes Salesforce.com, Eloqua, Marketo, HubSpot, Act-On, Adobe, Kapost, Hootsuite, ExactTarget and more.

Video Marketing 53

Video Marketing Enterprise Management Personalization Effectiveness 53

ClearVoice

APRIL 14, 2023

Content marketers can establish KPIs to measure the effectiveness of their content marketing strategy. This metric helps to determine the effectiveness of your content in driving leads or sales. This can help track how well your content is being received and how effectively it is building brand awareness.

Marketing Strategy 103

Marketing Strategy Marketing & Strategy Content Marketing Work Management 103

The Effective Marketer

MARCH 9, 2010

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Email Design Review Gallery Are you tired of what your marketing emails look like? Design #9 Email Sender: Eloqua Email Title: Using Social Channels What I Like: This is a really nicely designed email.

Marketing Budget Creation 100

Marketing Budget Creation Design Email Marketing Planning 100

ANNUITAS

APRIL 30, 2015

There were so many areas covered at the event, but a few topics that were all the rage at Eloqua Experience in 2013, e.g. content marketing, weren’t hot topics this year. Additionally, close to 60% of respondents reported that their campaigns have only been somewhat effective in contributing to pipeline and revenue.

Lead Ranking 100

Lead Ranking Eloqua Demand Generation Lead Scoring 100

Vidyard

MARCH 9, 2017

This makes incorporating video a simple and effective addition to any modern selling strategy, helping to humanize the selling process and build better relationships with buyers. Vidyard’s integration community includes Salesforce.com, Eloqua, Marketo, HubSpot, Act-On, Adobe, Kapost, Hootsuite, ExactTarget and more.

Video Marketing 50

Video Marketing Enterprise Management Personalization Effectiveness 50

The Effective Marketer

MARCH 10, 2011

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking How Everybody Wins with HubSpot’s Funding As everyone in the marketing industry surely knows by now, HubSpot raised $32 million in additional funding. United States License.

Work Management 100

Work Management Marketing Management Marketing Automation Services Hubspot 100

Valasys

FEBRUARY 19, 2024

With the introduction of newer and smarter marketing softwares and technology each day, companies have countless opportunities to achieve their business goals and connect to their consumer market effectively. Even one of the most coveted Dutch BV setup can’t work as effectively if not for the integration of MarTech in its operations.

CMS Development 40

CMS Development Paid Search Agency Enterprise Management Marketing Automation Services 40

Zoominfo

MAY 9, 2022

Even the most effective, dedicated sales representative only has so many hours in the day. Sales engagement platforms allow your reps to sell more effectively by reducing the guesswork inherent to human-centric sales processes. Some prospects will say, ‘Well, we have HubSpot or MailChimp or Pardot or Marketo or Eloqua,’” Maimone says.

Marketing Automation Services 130

Marketing Automation Services Buy Enterprise Management Work Management 130

The Effective Marketer

FEBRUARY 15, 2010

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking The Danger of Email Marketing Benchmarks A recent article from BtoB Online about email deliverability reminded me of how dangerous this whole thing of email marketing deliverability numbers can be.

Advertising Benchmark 100

Advertising Benchmark Work Management Marketing Management Planning 100

PureB2B

MAY 30, 2022

For instance, your business might find that your biggest clients are using marketing automation software like Marketo or Eloqua. The enterprises that use Marketo and Eloqua are usually large, with tens or hundreds of thousands of contacts, plentiful resources, and lots of technical know-how. Identify high-potential clients.

Marketing Automation Services 62

Marketing Automation Services Account Based Marketing Enterprise Management Work Management 62

SendinBlue

AUGUST 24, 2020

Design beautiful landing pages optimized for conversions with the drag and drop editor and publish blog posts quickly and effectively with in-built blogging tools. Eloqua is a marketing automation tool from Oracle that allows you to create engaging marketing campaigns for every step of the customer journey. Both include 500 contacts.

Marketing Automation Services 86

Marketing Automation Services Enterprise Management Marketing Automation Automation 86

Ledger Bennett

APRIL 1, 2020

At a basic level, it’s obvious that where a human touch can be replaced by a digital touchpoint, the process becomes more efficient, less prone to error, and ultimately far more cost effective. We’re not talking about removing the human touches altogether, that simply wouldn’t work. Other blogs that may interest you.

Contacts 52

Contacts Eloqua Lead Ranking Touchpoints 52

Ledger Bennett

MARCH 25, 2020

At a basic level, it’s obvious that where a human touch can be replaced by a digital touchpoint, the process becomes more efficient, less prone to error, and ultimately far more cost effective. We’re not talking about removing the human touches altogether, that simply wouldn’t work. Other blogs that may interest you.

Contacts 52

Contacts Lead Ranking Eloqua Touchpoints 52

KoMarketing Associates

AUGUST 23, 2016

There’s no doubt that LinkedIn is one of the most effective social media lead generators for B2B marketers, offering businesses the chance to tell their brand story in a unique and meaningful way. As shown above, Eloqua took the right approach in updating their old LinkedIn Company Page to point users to the new location.

Linkedin 120

Linkedin Enterprise Management Work Management Examples 120

Everything Technology Marketing

FEBRUARY 26, 2013

The most effective lead generation tactics used by marketers: Company website, email marketing and SEO. Eloqua | [link] Eloqua (NASDAQ: ELOQ) is the marketing system of record for modern marketers. Eloqua’s customers include AON, Dow Jones, ADP, Fidelity, Polycom, and National Instruments.

Enterprise Management 100

Enterprise Management Lead Generation Demand Generation Agencies Marketing Management 100

Ledger Bennett

DECEMBER 18, 2019

The cumulative effect of this approach is a key differentiator for growth marketers. Where traditionally the marketing team may be stretched across a number of objectives and responsibilities, this laser focus on one goal makes marketing activity highly effective. How a growth marketer could benefit your B2B business.

Growth Marketing 52

Growth Marketing Top of Funnel Eloqua Digital Marketing Funnels 52