Sprout Social

SEPTEMBER 6, 2023

Over 82% of B2B marketers consider it a goldmine for generating high-quality leads, connecting with peers and building their professional network. A LinkedIn Business Page, or a Company Page, is a dedicated profile representing your company or organization on LinkedIn to members. Table of contents: What is a LinkedIn Business Page?

Linkedin 111

Linkedin Effectiveness Ideal Customer Profiles Business 111

Salesforce Marketing Cloud

FEBRUARY 12, 2024

What you need to know When we say “Salesforce ecosystem,” we mean the thousands of companies and organizations worldwide who run their businesses on Salesforce. To be effective, understand the executive audience and how to tailor your communications — verbally or in email — so they receive your message as you intended.

Demand 116

Demand Marketing AI Peer-to-peer Work Management 116

Hubspot

SEPTEMBER 6, 2023

Read on to find out how Teamwork.com increased sales efficiency by 50% when they ditched "more is better" in favor of "better is better." How do you go from putting out fires to running like a well-oiled machine? Well, the trick might be as simple as prioritizing quality over quantity. So, they decided to build one. It was unscalable.

Effectiveness 72

Effectiveness Enterprise Management Peer-to-peer Work Management 72

Marketing Insider Group

SEPTEMBER 9, 2020

Use the right marketing metrics to gather insights to maximize your marketing efforts, align with your organization’s business goals, and improve overall performance. Here are some foundations of marketing metrics – key performance indicators (KPIs) used to measure marketing projects’ effectiveness. Qualified Lead Rate.

Cost per Lead 259

Cost per Lead ROMI CPL Churn Rate 259

Zoominfo

JANUARY 27, 2019

Why is word-of-mouth marketing effective? In fact, customers are 92% more likely to trust their peers over advertising when it comes to making purchase decisions ( source ). Let’s explain through an example—say your friend buys a new electric grill and raves about how efficient it is. Keep reading! The question is, why?

Word of Mouth 210

Word of Mouth Peer-to-peer Advertising Agencies Zoominfo 210

Martech

NOVEMBER 17, 2023

A marketing organization’s growth often hinges on “unifiers” — CMOs who can forge connections across the business. This sets the stage for you, as a leader, to embrace the role of a unifier, breaking down silos and unlocking synergies through united efforts with your peers. What does success look like for the whole company?

CMO 89

CMO Peer-to-peer Work Management Fulfillment 89

Martech

FEBRUARY 8, 2024

We built the pipes to facilitate efficient pipeline generation. Efficiency. Part one: The promise Part two: The shift Part Three: The crossroads Part Four: Where do we go From here? Part one: The promise The birth of marketing technology brought so much potential to the marketing department. It was the early aughts. And why not?

Marketing AI 114

Marketing AI Lead Ranking Ideal Customer Profiles B2B Marketing 114

Seismic

JANUARY 18, 2024

While their enablement efforts are unique, both organizations clearly understand the importance of change management in ensuring a thorough, scalable, and successful roll-out of Seismic. It requires a well-managed and effective change management strategy. Before we dig in, let’s define change management.

Enterprise Management 111

Enterprise Management Work Management Marketing Management Practices 111

Martech

SEPTEMBER 14, 2023

4 Defend marketing efficiency and effectiveness above budget In challenging times , CEOs and boards can look to scale back go-to-market efforts, leaving marketing in a defensive stance when it comes to budget. We live in a peer-bound world,” says Chandar Pattabhiram, CMO for business spend management platform Coupa.

Marketing Analytics Tools 115

Marketing Analytics Tools Marketing Budget Enterprise Management Work Management 115

MKT1

FEBRUARY 8, 2023

So this newsletter has been years in the making, and I hope it provides some clarity on the ideal way to organize a growth marketing team. Inbound and web marketing can be effective even if the primary motion is top down sales motion. I knew they weren’t the same thing, but I wasn’t ready to put my stake in the ground.

Growth Marketing 69

Growth Marketing Organization Marketing Analytics Tools B2B Marketing 69

Salesforce Marketing Cloud

AUGUST 18, 2023

Visit MuleSoft Mountain to connect with peers and hear how they deliver automation with trusted AI within their organizations. Dreamforce is the perfect place to deep dive into automation, integration, and AI. With three full days of content, we’ve put together the top reasons why you won’t want to miss MuleSoft at Dreamforce!

Automation 98

Automation Peer-to-peer API Communities 98

InsightSquared

APRIL 7, 2020

This fast-growing approach is changing the game in B2B sales and marketing organizations—and for good reason. According to Forrester SiriusDecisions, companies that align their revenue operations grow 12-15 times faster than their peers and are 34% more profitable. Are you looking to step into the realm of RevOps in 2020?

Peer-to-peer 156

Peer-to-peer Marketing Analytics Tools Forrester B2B Sales 156

Martech

FEBRUARY 21, 2024

In my last article , we looked at how to best use data during the purchase stage of the customer journey and how effective use of data can enhance outcomes for both the customer and the brand. Defining the retention stage To start, let’s more clearly define what we mean by retention.

Marketing AI 93

Marketing AI Optimization Allocation Customer Satisfaction 93

Zoominfo

FEBRUARY 15, 2022

The best way to find your groove is by exploring different ways of managing and organizing your work time. Pay close attention to how you use your time to pinpoint where you can get more efficient in your day. Pay close attention to how you use your time to pinpoint where you can get more efficient in your day. It’s a journey.

Peer-to-peer 130

Peer-to-peer Tips Zoominfo Cold Calling 130

Rev

SEPTEMBER 20, 2023

He’s led teams at Pluralsight, Hopin, InsideSales and Divvy, and serves as an advisor to several other organizations. Trust is shifting from brands to peers. There’s a loss of trust in companies and marketing in general,” Manuel says, “and buyers are much more shifting to trusting their peers.” So much info, so much noise.

Demand 60

Demand Peer-to-peer Work Management Marketing Management 60

Martech

FEBRUARY 13, 2024

You’ve explored the crucial link between your martech stack and strategic goals in “ The CMO’s guide to aligning martech and business strategy ,” understanding why syncing these elements boosts efficiency, customer value and growth. Which key goals will your marketing efforts affect?

Marketing Automation Services 91

Marketing Automation Services Work Management Lead Scoring Lead Ranking 91

Seismic

AUGUST 9, 2023

This year’s theme, “Win as One,” celebrates how GTM organizations can work together to achieve business goals. Attendees will hear from world-class leaders, industry visionaries, and their peers in the enablement space. Seismic Shift is back this October 23-26, and to say that we’re excited is an understatement. What is Seismic Shift?

Marketing Analytics Tools 98

Marketing Analytics Tools Peer-to-peer Class Conference 98

Seismic

APRIL 16, 2024

It also shows how programs perform and whether they were effective. A carpenter can’t hone their craft without a hammer, while a mechanic can’t get anything done without a socket wrench. In B2B selling, go-to-market (GTM) professionals view enablement tools as mission critical to performing their daily tasks and driving strategic change.

Marketing AI 52

Marketing AI Marketing Analytics Tools Generation Peer-to-peer 52

Sprout Social

SEPTEMBER 18, 2023

Take a look at this representation of the percentage of revenue different industries allocate to marketing per a Gartner report: Also connect with industry peers to learn how they’re managing their budget and keep close communication with your team about the results they’re seeing from marketing spend.

Marketing Budget 128

Marketing Budget Marketing Budget Creation Paid Content Budget Programs 128

Binary Demand

FEBRUARY 23, 2024

More importantly, the most effective buyer personas are crafted through actual surveys and interviews, avoiding vague estimates, speculative notions, or presumptions. Effective Buyer personas will: Provide insights into purchasing pathways and optimize ROI for brand sales and marketing.

Demand Generation Agencies 116

Demand Generation Agencies Demand Generation Demand Account Based Marketing 116

Aberdeen

APRIL 20, 2023

Today’s modern B2B selling environment is based on timely and actionable data and must be provided to sellers efficiently to boost productivity while also being used to drive sales effectiveness across all stages of the buyer journey.

Peer-to-peer 72

Peer-to-peer Customer Satisfaction Class B2B Sales 72

Oktopost

FEBRUARY 24, 2022

While some B2B brands are still committed to more traditional sales methods, social selling can be even more efficient. In fact, according to LinkedIn , 78% of social sellers regularly outsell their peers who don’t use social media in their sales processes. Jump to a Section. What Is Social Selling? Key Takeaways.

Peer-to-peer 171

Peer-to-peer B2B Thought Leadership Brand Identity Branding 171

Martech

SEPTEMBER 21, 2023

This can extend to organizations or industries. We describe organizations as being “data-driven” or “research-based” and industries as “cutting edge” or “slow-moving” to help us understand how to position ourselves and improve our messaging. Here’s what this means for B2B marketing organizations.

Ideal Customer Profiles 107

Ideal Customer Profiles Marketing AI Profiling Personalization 107

Seismic

JANUARY 30, 2023

Healthy competition within your go-to-market (GTM) organization encourages your employees to go the extra mile, learn from one another, and celebrate success. In fact, when they’re cultural pillars, sales organizations achieve more. Competition foils complacency because it encourages sellers to outwork and outperform their peers.

Peer-to-peer 52

Peer-to-peer Marketing Analytics Tools Fulfillment Sales Cycle 52

ANNUITAS

NOVEMBER 15, 2021

However, almost a full third of decision makers say the approach is less effective than what sellers had going pre-2020. In this breakdown, we share three concrete changes you can adopt within your own organization to build better digital relationships. But sellers have been challenged to build trust through relationships.

Work Management 246

Work Management Marketing Management Ad Building Sales Qualified Leads 246

Salesforce Marketing Cloud

SEPTEMBER 19, 2023

Build effective strategy and efficient processes with one tool See how Sales Cloud can help sales leaders plan, forecast, and enable teams with the power of automation and AI. A chief revenue officer (CRO) is responsible for every process that generates revenue in an organization. What does a chief revenue officer do?

Peer-to-peer 59

Peer-to-peer Enterprise Management Cross-Selling Work Management 59

Zoominfo

JANUARY 27, 2019

Why is word-of-mouth marketing effective? In fact, customers are 92% more likely to trust their peers over advertising when it comes to making purchase decisions ( source ). Let’s explain through an example—say your friend buys a new electric grill and raves about how efficient it is. Keep reading! The question is, why?

Word of Mouth 100

Word of Mouth Peer-to-peer Advertising Agencies Buzz 100

sagefrog

APRIL 16, 2024

However, experts know that effective marketing is laser-focused and more like an artisanal baked good than a haphazard soup, requiring precision and a tried-and-true recipe that ensures quality and repeatability. But we want to help you understand why both are vital to your marketing strategy and how to make both effective.

Buyer Personas 62

Buyer Personas Ideal Customer Profiles Work Management Marketing Management 62

Biznology

NOVEMBER 4, 2021

How, for instance, can you promote emotional intelligence across your entire organization? Workplace efficiency requires that we are aware of others and tactful in the way we interact to help everyone do their best. However, emotional intelligence can be difficult to teach and encourage.

Peer-to-peer 104

Peer-to-peer Lead Ranking Work Management Training 104

Salesforce Marketing Cloud

DECEMBER 8, 2022

With growing regulation and disclosure requirements, effective ESG reporting has become a critical element of an organization’s core business activities. Alongside this growing demand for transparency, companies still need to cut costs, reduce complexity, and realize more efficient ways of doing business. See what’s possible.

Paid Search Agency 98

Paid Search Agency Companies Marketing & Strategy Peer-to-peer 98

Oktopost

MARCH 26, 2024

In a world where authenticity, transparency, and efficiency are not just valued but expected, direct communication between brands and their customers is the heartbeat of modern-day business. In parallel, when your customers feel heard, their satisfaction and loyalty increase, only fueling business growth.

Work Management 62

Work Management Peer-to-peer Marketing Management Top of Funnel 62

6sense

JANUARY 6, 2022

Editor’s Note: CMO Coffee Talk is an open space for more than 1,300 CMOs to come together weekly with their peers and discuss timely, crowd-sourced topics. But there was one strategy that clearly emerged as one of the most important, most efficient and most effective – internal certification. .

Sales Management 62

Sales Management CMO Top of Funnel Peer-to-peer 62

Zoominfo

JUNE 9, 2019

For example, do they value peer recommendations? Obviously, this question helps you understand how your prospect and their organization go about making a purchase decision. When it comes to B2B sales calls, the primary goal of the sales rep is to extract valuable information from the other person on the line. How did you hear about us?

B2B Sales 252

B2B Sales B2B Allocation Work Management 252

Zoominfo

AUGUST 8, 2022

You’ll attract better talent Employees who work at companies that prioritize learning and development are 31% more likely to recommend their company to their peers. Even if your company pays referral bonuses for successful applicant recommendations, employee word-of-mouth is one of the most cost-effective ways of attracting talent.

Zoominfo 130

Zoominfo Top of Funnel Peer-to-peer Word of Mouth 130

Marketing Insider Group

JULY 28, 2020

Their peers in technology and finance, however, saw salary increases. What does a CMO’s (chief marketing officer) salary have to do with their influence? It’s an interesting question. Logically, we think the higher the salary, the greater the influence on a company. But that doesn’t mean marketing doesn’t matter.

CMO 316

CMO Marketing Automation Services Paid Search Agency Peer-to-peer 316

Adobe Experience Cloud Blog

APRIL 25, 2019

Working in a collaborative environment opens the doors to creating a product that offers real value in a fast and efficient manner and maintains a strong team. Working in a collaborative environment opens the doors to creating a product that offers real value in a fast and efficient manner and maintains a strong team. Brings alignment.

Peer-to-peer 134

Peer-to-peer Product Ad Building Lead Ranking 134

Martech

DECEMBER 19, 2022

With B2B buyers and buying teams spending more time doing their research online and through peer networks, sales has less access to buyers. This sales use case has a compound effect making other GTM functions more impactful including demand gen, SDRs and field marketers.”

Intent Data 116

Intent Data Intent Marketing Analytics Tools Intent Signal 116