Sales Engine

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How to gain a competitive advantage through your content

Sales Engine

Something of value that helps them perform their jobs more efficiently. Publishing a piece of content like a white paper or info-graphic and gating it behind a form to create the lead for the rep may be an effective way to catch name, rank, and serial number of the prospect, but it doesn’t produce leads that are ready to talk to sales.

article thumbnail

How to gain a competitive advantage through your content

Sales Engine

Something of value that helps them perform their jobs more efficiently. Publishing a piece of content like a white paper or info-graphic and gating it behind a form to create the lead for the rep may be an effective way to catch name, rank, and serial number of the prospect, but it doesn’t produce leads that are ready to talk to sales.

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7 Elements every Content Marketing Strategy Must Have

Sales Engine

The most innovative organizations have found that they they have plenty of budget to work with by shifting resources away from traditional branding and awareness efforts that aren’t producing leads and shifting them to the content team.