LeadSloth

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Marketing Automation ROI: Efficiency or Revenue?

LeadSloth

They are also increased efficiency. But let’s first take a look at efficiency and cost savings. Marketing Automation & Efficiency. Especially large organizations often talk about efficiency increases as a result of marketing automation. Cost savings may be the main result of efficiency gains.

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Marketing Automation Trends for 2010

LeadSloth

1) We’re at a point where we have lot of data about marketing performance, but it’s a big challenge to turn it into actionable information (2) we’re actively tweeting, blogging and using LinkedIn, but how can that be effectively managed, and how can it be measured? (3) I could not agree more with these predictions. (1)