Everything Technology Marketing

DECEMBER 11, 2013

So how do you go about setting the stage for an effective marketing analytics strategy ? First, an insider from your firm will help ensure that your approach aligns with the needs and direction of the organization. While these will differ from organization to organization, some common approaches include: ?

Analytics 100

Analytics Marketing Strategy Marketing & Strategy Paid Search Agency 100

Everything Technology Marketing

APRIL 14, 2010

Increasing Pressure on Marketing But how do you ensure that all this happens at peak efficiency, you are meeting your goals, and providing solid quantifiable return on your marketing investment? Contrast this with your sales organization - typically the most measured and performance oriented part of the company.

Planning 100

Planning Allocation Paid Search Agency Budget Programs 100

Everything Technology Marketing

JANUARY 1, 2011

Sophisticated marketers will apply systematic ways to re-purpose existing content, create bite-sized content for the short attention span executive, and design an efficient content waterfall that accelerates production times, quality, and consistency. Does this reflect the reality in your organization going into 2011?

Work Management 100

Work Management B2B Marketing Marketing Management Lead Scoring 100