Effectiveness Related Topics 
The Effective Marketer
APRIL 19, 2012
If before marketers had the challenging job of gathering data to analyze campaign effectiveness, now the opposite might be true. Email marketing, marketing automation, web analytics, CRM, and the myriad of software now permeating marketing organizations gives us more data than we can process in a timely fashion. ” – CMO.com.
The Effective Marketer
MAY 24, 2012
It also discusses the barriers to effective use of email, citing that: 53% of companies cite quality of email database as the most widespread barrier to effective email marketing. 36% state poor measurement and analytics keep them from becoming more effective. Addressing the challenges of mobile.
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The Effective Marketer
JULY 12, 2009
The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Presenting Effective Charts Are your impressive charts effective? Was the last trade show really effective? Was the last trade show really effective? Stop doing charts in Excel.
The Effective Marketer
FEBRUARY 14, 2009
The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Effective Manager Defined From time to time I go back to some business books I’ve read that had big influences in my career, one of which is “The One Minute Manager&# , by Ken Blanchard.
The Effective Marketer
NOVEMBER 28, 2011
If you are reviewing or creating content, there’s a key component to making it effective. Want to test how well you are doing in creating content that is actually effective? Website copy is notorious for that… and you get excuses like “oh, we added all these words for SEO!”, Can’t you read”?
The Effective Marketer
JANUARY 3, 2009
The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking What is an Effective Marketer? According to dictionary.com, the word effective means “ adequate to accomplish a purpose; producing the intended or expected result&#.
The Effective Marketer
JANUARY 5, 2009
Anyone can learn how to become more effective as long as they apply themselves to it and marketers are no exception. In 2004 Drucker wrote an article for Harvard Business Review Magazine titled “What makes an effective executive”. Combining both sources, you have excellent material to guide you in becoming a better marketing manager.
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