LeadSloth

SEPTEMBER 8, 2010

For example, many CRM systems have a ‘campaign’ feature to measure campaign effectiveness. That way there is only one way to define and measure campaign effectiveness. It’s useful if the Marketing Automation system can create and update CRM campaigns, and update campaign statuses.

Salesforce.com 100

Salesforce.com Marketing Automation Services Marketing Automation CRM 100

LeadSloth

AUGUST 11, 2009

Jep: What are you tips for creating effective landing pages and/or microsites? do you find most effective? Lead scoring can be a great way to speed up the time required before we know if we’re on the right track with certain keyword groups and ad messaging, without having to wait for the lead to have been closed (won, lost, etc.).

Advertising Agencies 100

Advertising Agencies Paid Search Agency Advertisements Advertising 100

LeadSloth

JULY 16, 2009

Now that’s effective use of social media. Earlier this year Jame-Ane Ervin wrote a great post about the results of promoting her webinar via Social Media. She got a 400% increase in leads! A couple of weeks ago I met one of the founders of the site Social Media B2B : Jeff Cohen ( @dgtlpapercuts ).

Lead Generation 100

Lead Generation Social Media Sales Qualified Leads Generation 100

LeadSloth

OCTOBER 26, 2010

Obviously the foundation of prioritization and effective scoring is the definition of a “sales ready” lead; and that’s something marketing and sales need to sit down and do together. Scoring enables marketers to ensure leads that demonstrated certain behaviors (can include answering questions, etc.)

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Marketing Management Practices 100

LeadSloth

OCTOBER 18, 2010

To get the full benefits, Marketing Automation software and more effective Lead Management processes should be implemented at the same time. Getting Started.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management Marketing Automation 100

LeadSloth

AUGUST 4, 2009

The one feature I would like to add is the ability to associate links to specific campaigns, so you can see which lead sources were most effective for a particular campaign (Marketo’s approach covers this, but is not so easy to use).

Social Media 100

Social Media ROI Media Leads 100

LeadSloth

FEBRUARY 17, 2010

If you incorporate Social Media interaction in your lead score, you can measure the effectiveness of these Social Media activities. Lead Intelligence. Sales & marketing alignment is finally getting the attention it deserves. Marketing is starting to see sales as a customer who demands high-quality leads.

Marketing Automation Services 100

Marketing Automation Services Social Media Marketing Automation Social Marketing 100

LeadSloth

MARCH 16, 2009

It’s fairly basic compared to some of the more expensive systems, but effective and easy to use. Lead scoring works for both anonymous and known visitors: for anonymous visitors the triggers for increasing the lead score are somewhat limited, essentially page views and return visits. Lead scoring configuration. Form builder.

ActiveConversion 100

ActiveConversion SMB Work Management Lead Management 100

LeadSloth

NOVEMBER 16, 2010

We also had some discussion on campaign attribution , to measure the effect of your lead generation and lead nurturing campaigns. Some used customizations of Salesforce.com, others add-on products from their Marketing Automation vendors, one company was using a Business Intelligence tool, and yet others developed a custom solution.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Automation Marketing Management 100

LeadSloth

JULY 12, 2010

Until recently, it was hard for small businesses to be effective with online marketing because the tools were fragmented: you had to hire someone to do your website, get email marketing somewhere else, hire a search engine optimization (SEO) consultant, and figure out this social media thing. Small Businesses.

Hubspot 100

Hubspot Lead Ranking Marketing Automation Services Marketing Management 100

LeadSloth

AUGUST 17, 2009

Because you can follow up with 100% of your leads, and because your sales people can be more effective, you will turn more inquiries into sales. And - because of the nurturing - they are much better educated, making the sales person’s job a lot easier. Lead Scoring.

Lead Management 100

Lead Management Lead Scoring Lead Ranking ROI 100

LeadSloth

JUNE 23, 2009

Search Engine Optimization may be a more cost-effective alternative. I’ve personally often used Google AdWords to drive traffic to websites: it’s instantanious and you can fine-tune campaigns to target a specific audience. But it can quickly get expensive.

Marketing Automation Services 100

Marketing Automation Services Inbound Marketing Marketing Automation Work Management 100

LeadSloth

JANUARY 12, 2010

1) We’re at a point where we have lot of data about marketing performance, but it’s a big challenge to turn it into actionable information (2) we’re actively tweeting, blogging and using LinkedIn, but how can that be effectively managed, and how can it be measured? (3) I could not agree more with these predictions. (1)

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Sales Management Automation 100

LeadSloth

FEBRUARY 20, 2012

Regardless of the formatting, you always want to include a button and link for the call-to-action, because that’s how you will measure the email’s effectiveness (using the clickthrough rate). It’s hard to know beforehand which messages are most effective in increasing product adoption. Tip 6: Experiment.

Lead Nurturing 100

Lead Nurturing Marketing Automation Services Software Sales Qualified Leads 100

LeadSloth

MARCH 24, 2010

Aggregating data on campaign influence will also tell you what campaigns are effective in nurturing a prospect and what campaigns are ineffective. Otherwise these campaigns may be sidelined in favor of campaigns with a higher ROI based on the attribution model. Summary.

ROI 100

ROI Campaigns Marketing Management SEM 100

LeadSloth

JULY 29, 2009

I read an interesting article on the decreasing effectiveness of free trials as a lead generation tool in the DemandGen Report. An important aspect of Demand Generation are the offers: what will your prospects register for? A popular offer for software vendors is the free trial. Very true.

Work Management 100

Work Management Marketing Management Demand Generation Agencies Demand Generation 100