KoMarketing Associates

NOVEMBER 19, 2020

Many marketers have been forced to make shifts in their strategies as a result of COVID-19, and new research suggests that they are becoming more willing to try new things in an effort to boost campaign effectiveness. In addition, 53% stated that they are going to be more innovative and open to trying something new.

Marketing Report 215

Marketing Report Effectiveness Campaigns Marketing Budget 215

KoMarketing Associates

OCTOBER 4, 2016

However the key question is how to bridge the gap between effective content development and impactful marketing results. The secret ingredient is an effective distribution channel. Of course it might be difficult to gauge effectiveness since business objectives and success benchmarks vary amongst respondents.

B2B Marketing 234

B2B Marketing Effectiveness Top of Funnel Content Marketing 234

KoMarketing Associates

MARCH 18, 2020

Influencer Marketing Hub recently published its “Influencer Marketing Benchmark Report” for 2020, and statistics showed that 91% of respondents now believe that influencer marketing is an effective form of marketing.

Marketing Report 157

Marketing Report Effectiveness Advertising Benchmark Statistics 157

KoMarketing Associates

JULY 2, 2019

This post will provide some strategic tactics marketers can use to better measure B2B advertising effectiveness, and provide a list of KPIs expert marketers are measuring to help them hit their ROAS goals. There was no good way to measure the effectiveness of what brands were sharing. Track Every Dollar.

Tactics 120

Tactics Lead Ranking ROAS Effectiveness 120

KoMarketing Associates

DECEMBER 4, 2019

CallRail recently conducted the “Attribution Report: How Today’s Marketers Measure Campaign Performance,” and statistics showed that 36% of marketers still lack insights about the effectiveness of their tactics. About 76% have attribution capabilities set up for online form submissions, while 71% have them in place for email.

Marketing Report 156

Marketing Report Tactics Effectiveness Statistics 156

KoMarketing Associates

AUGUST 16, 2018

From there, they will discover and focus on the most effective ad match-ups. In this post, we will go over Responsive Search Ads and how to effective create, run, and report on the new Google feature. What makes these ads really appealing, however, is that they allow for ads to include an additional headline and description.

Ads 157

Ads Google Effectiveness Advertisements 157

KoMarketing Associates

AUGUST 2, 2018

Seventy-eight percent who said their effectiveness is improving are using email to build brand awareness. About 77 percent of those whose effectiveness is rising said they use email to communicate with prospects, and 60 percent who said the same leverage email to generate revenue.

Marketing Report 124

Marketing Report Email Marketing Effectiveness Paid Search Agency 124

KoMarketing Associates

JANUARY 16, 2018

New research shows that while marketers may think that their ad campaigns are substantial and effective, customers have different feelings on the matter. Kantar Millward Brown recently published its report titled, “AdReaction: The Art of Integration,” which looked into how marketers navigate various ad formats to deliver integrated campaigns.

Marketing Report 178

Marketing Report Campaigns Effectiveness Planning 178

KoMarketing Associates

OCTOBER 4, 2017

To gauge the effectiveness of marketing content, 56 percent of marketers are still relying on customer feedback. To assess the effectiveness of tracked marketing content, 80 percent of marketers are using Web analytics. Thirty-seven percent claimed that time was their biggest obstacle when it came to producing effective content.

Marketing Report 120

Marketing Report Effectiveness Marketing Budget Content 120

KoMarketing Associates

MAY 17, 2017

According to the “2017 State of Inbound” report from HubSpot, the majority of marketers (61 percent) believe that their organization’s marketing strategy is effective. Broken down by position, 69 percent of C-level marketers said their strategy was effective, and 68 percent of vice presidents/directors agreed.

Marketing Report 120

Marketing Report Marketing & Strategy Marketing Strategy Effectiveness 120

KoMarketing Associates

MARCH 6, 2019

Despite creating custom key performance indicators (KPI), new research suggests that marketers are still struggling to measure the overall effectiveness of their digital marketing tactics. Marketers, Digital Initiatives, and their Return on Investment.

Marketing Report 121

Marketing Report Spending Effectiveness Media 121

KoMarketing Associates

AUGUST 23, 2017

Overall, 19 percent of enterprise marketers said their local digital marketing initiatives were effective in helping them raise brand awareness. In terms of new customer acquisition, 16 percent of enterprise marketers said their local digital marketing efforts were effective. B2B Marketers and Social Media Usage.

Twitter 120

Twitter Customer Surveys Effectiveness Tools 120

KoMarketing Associates

OCTOBER 22, 2019

Ascend2 recently published its “Marketing Automation Integration” survey, and statistics showed that the majority of marketers (57%) want to improve campaign effectiveness through their marketing automation integration strategy. About 53% want to improve marketing and sales alignment, while 49% want to improve quality lead generation.

Marketing Automation 122

Marketing Automation Marketing Report Automation Planning 122

KoMarketing Associates

MAY 22, 2018

In the post, we will discuss four unique ways B2B advertisers can break down their current audience into more targeted groups, as well as how to effectively market to them: 4 Types of Unique Audiences. Scroll Depth Targeting.

Adwords 151

Adwords Marketing Analytics Tools Mobile Advertising Funnel Advertising 151

KoMarketing Associates

MAY 15, 2018

Today’s B2B buyers, like most of us, spend a lot of time online. In fact, data shows that “89% of B2B researchers use the internet in their research process and they conduct 12 searches prior to engaging on a specific brand’s site.”.

Case Study 152

Case Study Case Studies Studies Effectiveness 152

KoMarketing Associates

JULY 27, 2017

This blog post will highlight a variety of ad extensions and explain how to effectively utilize them in B2B PPC campaigns. While implementing ad extensions might be simple, B2B marketers need to know there are a few pitfalls that need to be avoided when creating them. The first ad extension we will discuss is sitelinks.

Paid Search Agency 120

Paid Search Agency PPC Adwords Ads 120

KoMarketing Associates

DECEMBER 14, 2015

Here is what they had to say about their most effective B2B marketing tactics over the past year. “The most effective marketing tactic I have seen work for many brands is taking a strategic approach to content marketing. EMAIL MARKETING EFFECTIVENESS. The most effective marketing tactic has been word-of-mouth marketing.

Tactics 120

Tactics B2B Marketing Top of Funnel Effectiveness 120

KoMarketing Associates

MARCH 15, 2016

Social media isn’t most B2B marketers’ first choice for most effective platform, but highly targeted advertising campaigns are starting to change that line of thinking. If you don’t think your audience is on social media, you’re wrong.

Paid Content 120

Paid Content Social Media Advertisements Advertising 120

KoMarketing Associates

JANUARY 22, 2015

One of the highlighted findings from this year’s CMI report was that 60% of those surveyed with a documented content marketing strategy rated themselves highly in terms of content marketing effectiveness; compared with 32% of those who only have a verbal strategy.

Budget Programs 120

Budget Programs B2B Marketing Effectiveness Content Marketing 120

KoMarketing Associates

APRIL 7, 2014

There are a number of ways B2B companies can make their advertisements more effective. Taking advantage of these links doesn’t cost additional amounts per click and allows B2B advertisers to have more effective ads by enabling users to click on the link most relevant to what they’re looking for.

Paid Search Agency 120

Paid Search Agency Advertisements Advertising Effectiveness 120

KoMarketing Associates

SEPTEMBER 27, 2012

Their most effective digital marketing channel is email.”. Example: “Marketers are certainly using social media strategies to target customers effectively and efficiently.” Similarly, you may not yet know the effect of your new Facebook marketing campaign, but you should track how it affects marketing ROI over a period of time.

Effectiveness 120

Effectiveness Eye-Tracking Content Marketing & Strategy 120

KoMarketing Associates

JULY 11, 2013

I recently caught a tweet from SEO Mike Arnesen highlighting an article on Medium about “ The Future of About Us Pages “ The article provides perspective into why the “About Page” (or section) should become a more central piece of an organization’s story and brand.

Organization 120

Organization B2B Thought Leadership Work Management Marketing Management 120

KoMarketing Associates

SEPTEMBER 8, 2022

The majority of marketers said it has been their most effective channel for acquiring new customers over the past year. Specifically, 80% of content marketers claimed that their most effective type of social media content was “funny.”. Content marketing (47%) and email (41%) were also cited by respondents.

Social Media 285

Social Media Advertising Channels Social Marketing Media 285

KoMarketing Associates

APRIL 20, 2022

The CMO Council teamed up with Cvent to conduct the “Aligning Strategy, Teams and Tech for Success in a New Era of Events” report, and statistics indicated that most marketers (64%) were only moderately effective or not effective at executing valuable virtual events.

Marketing Report 261

Marketing Report B2B Marketing Personalization B2B 261

KoMarketing Associates

FEBRUARY 24, 2022

The CMO Council recently partnered with Cvent to publish the “Aligning Strategy, Teams and Tech for Success in a New Era of Events” report, and statistics indicated that the majority of marketers (64%) are only moderately effective or not effective at executing valuable virtual events. B2B Marketers Finding Virtual Event Success.

Advertising Agencies 263

Advertising Agencies Webinar Metrics CMO Advertising Benchmark 263

KoMarketing Associates

AUGUST 31, 2022

As marketers continue to seek different ways to effectively engage their customers, new research indicates that a lack of analytics is hindering their success. This is followed by a lack of understanding around which channels are most effective and when (18.6%), and inactionable data (16.8%). Additionally, 20.9%

Marketing Report 244

Marketing Report Statistics Analytics Acquisitions 244

KoMarketing Associates

SEPTEMBER 21, 2021

Marketers and Video Content Effectiveness. Despite the benefits of video content, previous research indicates that many marketers still only have basic video effectiveness measures in place. Nearly 32% claimed that they have “intermediate” video content effectiveness measures in place, while 27% admitted they have nothing at all.

Video Marketing 223

Video Marketing Content Statistics Sales Qualified Leads 223

KoMarketing Associates

FEBRUARY 8, 2022

At the moment, most marketers (55%) say that they only “somewhat” have the data they need to make effective decisions on where to spend marketing and sales resources. Measuring results (38%) is the most challenging aspect of leveraging data to drive demand, followed by identifying target audiences (37%).

Demand Generation 265

Demand Generation Marketing Report Demand Generation 265

KoMarketing Associates

MARCH 15, 2022

As marketers continue to use email to grow their customer base, previous research has suggested that it remains one of their most effective channels. Litmus conducted its “2021 State of Email Report,” and data indicated that email marketing is still marketers’ most effective channels.

Webinar Metrics 249

Webinar Metrics Allocation Top of Funnel Leads 249

KoMarketing Associates

MAY 25, 2022

If you haven’t considered using Google Ads for lead generation, you’re missing out on one of the most effective, scalable B2B lead generation magnets. . Here are the ones that tend to be most effective for B2B lead gen: . Need help building an effective B2B lead generation campaign? Does Google Ads Work for B2B? .

Lead Generation 265

Lead Generation Paid Search Agency Google Ads 265

KoMarketing Associates

SEPTEMBER 29, 2021

As one of the most cost-effective and flexible ways to engage customers and prospects, social media flew to the top of the list of B2B marketing initiatives as a result.”. Social media marketing (78%) was also deemed the most effective marketing initiative amidst the COVID-19 pandemic, followed by email marketing (55%).

Social Media 272

Social Media Advertising Channels Allocation Social Marketing 272

KoMarketing Associates

FEBRUARY 27, 2018

For some ideas about how to achieve that, consider how other marketers ranked landing page optimization tactics according to how effective they were and how easy they were to execute. In other words, look for optimization tasks that are likely to get you the highest return for the least amount of work. Best practices are generalizations.

Landing Pages 244

Landing Pages Optimization Effectiveness Adwords 244

KoMarketing Associates

MAY 5, 2021

Measuring the impact of content marketing allows B2B marketers to optimize campaigns for better engagement and more effectively attribute ROI. 57% describe this difficulty as moderate while another 25% of those surveyed report that gauging the effectiveness of content marketing is moderately easy. Is it leads?

B2B Marketing 279

B2B Marketing Planning Content Marketing B2B 279

KoMarketing Associates

MARCH 24, 2021

Email marketing remains a highly effective channel for marketers, but new research shows that more of them are losing sight of the basics. Validity recently conducted “The State of Email Marketing” report, and statistics indicated that for the majority of marketers (39%), the effectiveness of email is holding steady.

Marketing Report 261

Marketing Report Class Validation Marketing & Strategy 261

KoMarketing Associates

DECEMBER 14, 2021

Despite the benefits and impact of leveraging customer data, new research suggests that marketers still aren’t entirely satisfied with their team’s ability to make effective decisions based on this information. As they look to improve their data-driven strategies in the year ahead, most marketers (45%) intend on improving personalization.

Statistics 220

Statistics Custom Publishing Marketing & Strategy Marketing Report 220

KoMarketing Associates

JANUARY 26, 2022

About 64% stated that they do not have the time or resources to implement an effective process, while 52% still don’t have a standard operating procedure for marketing and sales teams to keep data up to date. In terms of the biggest challenges marketers are facing in this area, the majority (71%) cited old/outdated data.

Acquisitions 221

Acquisitions Marketing Strategy Marketing & Strategy Advertising Agencies 221

KoMarketing Associates

MARCH 15, 2023

In terms of the types of content that effectively move prospects through the funnel, the majority of respondents (59%) cited articles/blogs. This was followed by video (52%), reviews/testimonials (48%), and events (41%).

B2B Marketing 275

B2B Marketing Top of Funnel Content Marketing B2B 275