Industrial Marketing Today

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7 Tips for Effective Industrial Email Marketing

Industrial Marketing Today

Do you believe that industrial email marketing for manufacturers is outdated and ineffective? Think again! While it’s true that open and click-through rates have seen a downward trend over the years, email marketing continues to be among the highest-performing industrial marketing strategies.

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Effective SEO Strategies for Manufacturers and Industrial Companies in 2024

Industrial Marketing Today

In this blog post, I will discuss the most effective SEO strategies for manufacturers and industrial companies for the next year and beyond. As we approach 2024, I cannot overstate the importance of Search Engine Optimization (SEO) strategies for manufacturers and industrial companies.

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Industrial Marketing Challenges: Identifying Roadblocks and Developing Effective Solutions

Industrial Marketing Today

As an experienced industrial marketer with 35+ years of hands-on experience, I have witnessed first-hand the unique challenges manufacturing marketers face. In this article, I’ll discuss the most common ones and suggest practical solutions to overcome them.

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Effective Industrial Content Marketing Requires Working Closely with Subject Matter Experts (SMEs)

Industrial Marketing Today

It is not too difficult to prove effectiveness with top of the funnel results such as increased traffic, page views, content downloads and newsletter signups. […] The post Effective Industrial Content Marketing Requires Working Closely with Subject Matter Experts (SMEs) by Achinta Mitra appeared first on Industrial Marketing Today.

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SEO Must Complement Conversion Optimization for an Effective Industrial Marketing Strategy

Industrial Marketing Today

After all, traffic is the lifeblood of online […] The post SEO Must Complement Conversion Optimization for an Effective Industrial Marketing Strategy by Achinta Mitra appeared first on Industrial Marketing Today. This is only a content summary. Please click on the headline to read the full article.

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Small Manufacturers Use Social Media Effectively

Industrial Marketing Today

I needed to find some real-world examples of manufacturers using social media effectively. They are very effective in highlighting the manufacturer’s continuous investment in sophisticated equipment, ability to handle exotic alloys and materials and adherence to audited global quality standards.

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Manufacturers Use Evaluation Kits for Effective Lead Nurturing

Industrial Marketing Today

I have seen manufacturers use evaluation or engineering kits very effectively for lead nurturing. Software as a Service (Saas) and technology companies use this lead nurturing tactic very effectively with their trial software.