Biznology

JULY 30, 2020

As most organizations fail to move the needle on strategic change, the spotlight is more focused on change effectiveness. Change is often hard and even unwanted, but effective leaders can keep employees excited about change, engaged, informed and productive. STEERING KNOWLEDGE AND BUSINESS ACUMEN.

Training 104

Training Effectiveness Marketing Management Lead Ranking 104

Biznology

JANUARY 24, 2018

How do you exceed customer expectations if you don’t have an effective baseline? How do you ensure improvements in content and algorithms are effective? In this free 30-minute Biznology® webinar, you’ll learn how to measure site search effectively. A/B testing of the search engines is the answer. Thanks to all our sponsors!

Webinar Metrics 150

Webinar Metrics Effectiveness Marketing & Strategy Search Marketing 150

Biznology

FEBRUARY 24, 2017

Below are five habits of highly effective entrepreneurs that you should consider following in order to increase your chances of success. The post Five habits of highly-effective entrepreneurs appeared first on Biznology. Many of these factors are dictated by your personal and professional habits. Obsess over efficiency.

Effectiveness 164

Effectiveness Work Management Ideal Customer Profiles Customer Satisfaction 164

Biznology

JANUARY 20, 2020

The post Effective Ways to Overcome Funding Challenges for Your Startup appeared first on Biznology. Nowadays, it might seem like it is easier than ever before to launch a business, but the benefits that technology and modern business solutions bring to the table don’t negate the fact that funding a startup is still an arduous task.

Startups 129

Startups Effectiveness Allocation Forecasting 129

Biznology

OCTOBER 18, 2017

Here are a few tips for making it more effective–and making it work better with your website. The post Make your email marketing more effective appeared first on Biznology. Email marketing is still an important part of just about any digital marketing program. Personalize. If your email isn’t relevant, it’s going to be ignored.

Email Marketing 123

Email Marketing Effectiveness Viral Marketing Mobile Marketing 123

Biznology

JUNE 10, 2021

The post Flexibility, Family, Empowerment and Control: COVID-19’s Effect on Self-employment appeared first on Biznology. There’s mounting evidence that self-employment in surging in the U.S., and this survey adds to the evidence. This article was originally published here.

Effectiveness 104

Effectiveness Customer Surveys Course Research 104

Biznology

MAY 24, 2017

Only when you’ve become familiar with how advertising and interaction work on that specific social media platform can you create effective ads. This actually has a more positive effect than you might realize. The post Effective types of native advertising for small businesses appeared first on Biznology. Like this post?

Small Business Marketing 141

Small Business Marketing Advertisements Advertising Effectiveness 141

Biznology

NOVEMBER 17, 2017

In my last article , I talked about how personalization, mobile-friendliness, social connectivity, and asking for action can make your email marketing a more effective part of your marketing toolkit. The post 4 more ways to make your email marketing more effective appeared first on Biznology. Like this post?

Email Marketing 148

Email Marketing Peer-to-peer Effectiveness Trigger Marketing 148

Biznology

AUGUST 22, 2018

If they are not structured logically but presented randomly, they will not make the effect you expect. The post 10 tips for creating effective business reports appeared first on Biznology. Structuring your business report is one of the most important steps that will contribute to its success. Like this post?

Effectiveness 116

Effectiveness Tips Business Template 116

Biznology

AUGUST 27, 2019

The Goldilocks Effect. The post Getting Gating Right – and Improving Your Content Marketing Effectiveness appeared first on Biznology. Nothing will turn a prospect off –permanently in many cases – more quickly than feeling that they’ve been misled. Just don’t do it.

Effectiveness 99

Effectiveness Content Marketing Planning Content 99

Biznology

SEPTEMBER 28, 2017

The post Audit Your Digital Marketing: Ways to Improve Marketing Effectiveness appeared first on Biznology. A dash of common sense doesn’t hurt, either. Thanks to all our sponsors! Like this post? Sign up for our emails here.

Effectiveness 135

Effectiveness Paid Search Agency Webinar Metrics Social Media 135

Biznology

JUNE 28, 2017

The post How can you start using hashtags effectively on LinkedIn? If you’d like to learn more about social selling for LinkedIn and Twitter, join me at my Biznology webinar in July. Like this post? Sign up for our emails here. appeared first on Biznology.

Linkedin 140

Linkedin Effectiveness Thought Leadership Twitter 140

Biznology

MAY 26, 2016

However; they are still effective marketing tools even in today’s digital marketing world. The strategy for making promotional gifts an effective part of your marketing arsenal has three keys. They periodically survey recipients of promotional merchandise to evaluate their effectiveness and see what works best.

Promotion 132

Promotion Merchandising Product Effectiveness 132

Biznology

NOVEMBER 7, 2016

The post How to effectively integrate video content onto your website appeared first on Biznology. By monitoring analytics data from both third party platforms as well from YouTube, you’ll quickly realize whether your videos deserve credit for giving you leads and sales. Like this post? Sign up for our emails here.

Video Marketing 137

Video Marketing Marketing Websites Effectiveness Youtube 137

Biznology

AUGUST 12, 2016

Press releases can be very effective for helping to create a buzz and getting the word out about something new with your business. How can you make your press releases more effective and stand out against the rest? We hope that our seven tips for effective press releases has been a help to you. Like this post?

Press 80

Press Effectiveness Tips Buzz 80

Biznology

OCTOBER 5, 2016

How a smarter website can improve your marketing effectiveness, Part I. How a smarter website can improve your marketing effectiveness, Part II. This month, we wrap up the series with a look at metrics you should be tracking to measure your site’s effectiveness. First, though, a quick recap. ( Don’t wait for lightning to strike.

Marketing Websites 128

Marketing Websites Effectiveness Planning Lead Scoring 128

Biznology

JANUARY 20, 2021

19: Re-orchestration of Puzzle Pieces: How to Effectively Prioritize Your Time When You’re Overwhelmed feat. She sits on the Board of Directors of the Massachusetts Staffing Association, the Leadership Board of Beth Israel Deaconess Medical Center, and the American Staffing Association’s IDEA Task Force. . The post Season 1, Ep.

Public Relations 118

Public Relations Thought Leadership Effectiveness PR 118

Biznology

MARCH 14, 2016

Used well, email is an incredibly effective marketing tool. Here are some tips how to use email effectively for your content marketing. If you’re paying attention to the details, your A/B tests should help you fine tune your successful email marketing for even greater effectiveness. Relevant Content. Like this post?

Email Marketing 80

Email Marketing Effectiveness CAN-SPAM Content Marketing 80

Biznology

APRIL 3, 2015

The post Is your social strategy effective? If there is a particular social network that seems to be netting more traffic, funnel more energy into it and avoid trying to build up networks that don’t seem to be giving your brand or small business the same kind of lift. How do you determine the success of your social campaigns? Like this post?

Effectiveness 80

Effectiveness Marketing & Strategy Social Networks Social Media 80

Biznology

JULY 18, 2016

The post Personalized content for more effective content marketing appeared first on Biznology. Like this post? Sign up for our emails here.

Enterprise Management 80

Enterprise Management Work Management Top of Funnel Marketing Management 80

Biznology

SEPTEMBER 9, 2016

Your website should never stand alone – it will always be more effective as part of a larger marketing effort. You can further increase effectiveness by not treating your audience as a single, undifferentiated monolith. The post How a smarter website can improve your marketing effectiveness, Part II appeared first on Biznology.

Marketing Websites 80

Marketing Websites Effectiveness Top of Funnel Ideal Customer Profiles 80

Biznology

JUNE 20, 2014

This time, let’s take a deeper look at how you can do the “unsuck” part even more effectively. What really matters is making sure that your website serves as your most effective salesperson, helping your customers — both active and potential — choose your products and services instead of the competition’s.

Marketing Websites 80

Marketing Websites Effectiveness Work Management Marketing Management 80

Biznology

NOVEMBER 18, 2013

Vodafone’s objective was to design and take advantage of new technologies and trends to develop a new approach to accurately measure media effectiveness. With lean practices applied, advertising campaigns will be executed faster, effectively tested, and continuously reiterated to efficiently optimize their advertising/market fit.

Effectiveness 80

Effectiveness Work Management Marketing Management Peer-to-peer 80

Biznology

AUGUST 5, 2016

The post How a smarter website can improve your marketing effectiveness, Part I appeared first on Biznology. We’ll be back next month to talk about the unrealized potential of your site. Like this post? Sign up for our emails here.

Marketing Websites 80

Marketing Websites Effectiveness B2B Sales Marketing Prospects 80

Biznology

DECEMBER 28, 2015

The post 6 Effective tools for SMB that integrate with your existing SaaS appeared first on Biznology. Being successful in business isn’t always about being the smartest person in the room. Sometimes you just need the smartest integrations to stay ahead of the pack and be the most productive. Like this post? Sign up for our emails here.

SMB 80

SMB Tools Effectiveness Marketing Analytics Tools 80

Biznology

JUNE 5, 2013

Observer Effects in Digital Marketing. I call these issues observer effects, because they remind me of what happens in science when our very measurements affect what we are measuring. How Do We Measure With Observer Effects? An example is in quantum mechanics. So tracking them changes their behavior.

Effectiveness 80

Effectiveness Opt-out Correlation Lead Ranking 80

Biznology

JANUARY 22, 2014

By the way, aggregating content as I’ve suggested above is a lot more effective if you offer some insight with each piece. Here again, a mix is generally the best approach, as it balances the investment you have to make with the return you are likely to generate. (By

Effectiveness 80

Effectiveness Content Marketing Content Aggregators 80

Biznology

JULY 19, 2011

Social media marketing and blogger outreach and activation can be effective for everything, though it isn't always clear how. We've worked for a broad spectrum in these five years, from health care and pharma to huge radio astronomy projects; from global non-profits to very specific public affairs campaigns.

Effectiveness 80

Effectiveness Wikipedia Advertising Agencies Paid Search Agency 80

Biznology

FEBRUARY 22, 2018

All of the weapons in the digital marketing arsenals are not equally effective, and the things you do to build your digital presence add up to help get your brand name out there. Be consistent and post frequently on social: Social media is one of the most lucrative and effective ways to market your business.

Planning 209

Planning Tips Budget Programs Outreach 209

Biznology

JANUARY 20, 2021

Now, thanks to the pandemic, having effective internal communication is more imperative than ever, especially as we head forward into the new year. Effective internal communication is vital when it comes to driving change and ensuring your employees feel engaged with their work. Do: Invest In Internal Communication.

Process 104

Process Work Management Opt-out Opt-in 104

Biznology

MARCH 3, 2022

94% of decision-makers say this ‘omnichannel’ sales model is at least as effective as what they were doing before the pandemic. (In In April 2020, only 65% of respondents thought the new ways of selling were as effective as their pre-COVID-19 model.). Self-service, like digital portals. Conversational Video.

Video Marketing 192

Video Marketing Conversion B2B Sales Rules 192

Biznology

DECEMBER 8, 2017

If a user clears their browser cache of its cookies, we’re effectively blind of who they are when they land again with that browser and device. The paradox of observer effects. We now anonymize the cookies, satisfying legal requirements, even the strict GDPR rules coming into effect in March in the EU.

Ideal Customer Profiles 182

Ideal Customer Profiles Paid Search Agency Wiki Marketing AI 182

Biznology

SEPTEMBER 7, 2021

Strategic adaptability, put simply, is the ability to react effectively to unexpected change. Embrace business analytics through data collection and management software, and never stop evaluating the effectiveness of your analytics techniques. Only then can you apply the key you need to improve your strategic adaptability.

Work Management 195

Work Management Marketing Management Terms and Conditions Training 195

Biznology

OCTOBER 16, 2020

Equally sobering and no less troubling is the Wall Street Journal piece analyzing a recent study jointly conducted by McKinsey and Lean In that details the deleterious effects the coronavirus is having (and most likely will continue to have) on women’s careers. ” How to Be an Effective Organizational Maverick.

Thought Leadership 118

Thought Leadership Press Demand Effectiveness 118

Biznology

FEBRUARY 8, 2018

Determine your content’s effectiveness at answering customer questions. Track product marketing effectiveness. Are you prepared to use this data to shape your content marketing and create more effective messaging? Well, here are just a few examples: Use search data to understand the questions your customers ask.

Best Practices 169

Best Practices Marketing Analytics Tools Business Marketing Prospects 169

Biznology

APRIL 27, 2017

Let’s review the strategies that are most effective in stimulating a renewed relationship with your dormant customers, and reducing customer defection and churn. Retaining an additional 2% of customers has the same effect as cutting costs 10% ( Davidow and Malone , The Virtual Corporation ).

Churn Rate 152

Churn Rate Click Rate Eye-Tracking Lead Scoring 152

Biznology

MAY 31, 2017

Accordingly, it can be very cost-effective to create a package of videos. But leveraging creative resources across multiple videos is a very cost-effective way to reach different audiences and reinforce your messages in different channels. Some “scenes” are more elaborate, and therefore cost more to make.

Paid Search Agency 182

Paid Search Agency Video Marketing Forrester Webinar Metrics 182