Marketing Insider Group

SEPTEMBER 12, 2017

Twitter is losing ground in the engagement game. Instagram, and to a lesser extent, Facebook, LinkedIn and Pinterest are much more effective according to TrackMaven’s 2017 digital marketing analysis. Twitter also developed a bad rep when it became overshadowed by Snapchat, motivating concerns […].

Twitter 273

Twitter Brand Identity Branding Analysis 273

Sprout Social

SEPTEMBER 30, 2020

Twitter is one of the top platforms to keep up with the latest trends and conversations. You may already be using Twitter on a daily basis to follow your favorite brands and take part in trending conversations. But what about using Twitter for your business? But what about using Twitter for your business?

Twitter 140

Twitter Business Paid Search Agency Communities 140

Webbiquity

SEPTEMBER 30, 2020

Effective landing page design is in the eye of the beholder—or more precisely, your prospective customer. One is that the colors you choose for your landing pages can have a profound effect on your conversion rates. Here are several ways to use the emotional effects of color to develop more effective landing pages.

Landing Pages 299

Landing Pages Effectiveness Digital Asset Management Work Management 299

Sprout Social

JULY 6, 2022

With 436 million monthly active users worldwide and 52% of Twitter users using the platform daily, Twitter has been the go-to platform for up-to-the-minute conversations and breaking news. Now, with new features like Twitter Spaces and Twitter Communities , businesses and brands alike can further build relationships with followers.

Twitter 103

Twitter Best Practices A/B testing Social Media 103

Zoominfo

JANUARY 28, 2019

In 2019, ZoomInfo is taking to Twitter to host a series of 12 Q&A-type discussions. The ultimate goal of #ChatZoomInfo is to engage with the diverse group of professionals, customers, and partners who follow ZoomInfo on Twitter. Listed below are all dates, topics, and details regarding all upcoming Twitter chats.

Zoominfo 157

Zoominfo Twitter Account Based Marketing Cold Calling 157

Martech

AUGUST 2, 2023

It looked like Twitter. It behaved like Twitter. It promised to be friendlier than Twitter. The disruption hasn’t stopped, of course — Twitter isn’t known as Twitter any more). Some reporting suggests that brands, at least, are having a better experience on Threads than on Twitter.

Twitter 93

Twitter Advertising Agencies Comparison Social Media 93

Sprout Social

OCTOBER 12, 2016

To get started, you can analyze Twitter followers to learn more about who’s following. You may think you know what to share, but until you analyze your Twitter followers you’re just making assumptions. Instead, use a tool that’ll allow you to analyze Twitter followers. The more data you can pull, the better.

Twitter 95

Twitter Effectiveness Demographics Stats 95

Sprout Social

AUGUST 18, 2022

But where does Twitter fit into the social commerce landscape, and who is buying on Twitter? To answer this, we reviewed Twitter’s latest ecommerce features and looked to brands mastering them. We also explain how you can leverage these features to sell on Twitter and best practices to get started. Twitter Shops.

eCommerce 109

eCommerce Twitter Ideal Customer Profiles Broadcasting 109

Sprout Social

MARCH 15, 2021

Twitter is known for its always-changing trending topics. Over the last few years, Twitter has continued to refine how trending topics work by adding different layers of context to the way they display on desktop and mobile. How Twitter trending topics work. How Twitter trending topics work. Personalize your trend page.

Paid Content 127

Paid Content Twitter Trends Mobile Advertising 127

Sprout Social

MARCH 21, 2019

Twitter is an excellent platform to engage with friends and follow your favorite industry experts. A great Twitter strategy requires proper analytics to understand what’s working and what isn’t. A great Twitter strategy requires proper analytics to understand what’s working and what isn’t. But there’s a good reason for it.

Twitter 103

Twitter Analytics Work Management Marketing Management 103

Hubspot

DECEMBER 26, 2023

With all the changes to X (formerly Twitter) over the last few years, you’re not alone if you’ve been looking for Twitter optimization tips so you can use it more effectively for social selling. Here’s the truth — despite a lot of fears about Twitter’s future, with more than 95 million users in the U.S.

Twitter 61

Twitter Optimization Tips Display 61

KoMarketing Associates

MAY 30, 2018

Twitter lists are curated lists of Twitter profiles, kept in one location in a user’s profile. When viewing a Twitter lists’ unique timeline, users only see the updates associated with profiles in that list. In past blog posts we have referenced using Twitter lists for both social media and SEO program initiatives.

Twitter 156

Twitter B2B Marketing Advertising Agencies Ideal Customer Profiles 156

Parse.ly

APRIL 25, 2023

Twitter social interactions were discontinued in Parse.ly effective April 30, 2023. But don’t worry, your Twitter referrer data will still be available. Starting on April 30, 2023, social interaction counts for Twitter and tweet cards will no longer be available in Parse.ly What is changing? Learn more about recent Parse.ly

Twitter 52

Twitter Features Social Networks Analytics 52

ClearVoice

AUGUST 9, 2021

While social media is one of the most effective marketing mediums for gaining, retaining, and converting your audience, hashtags are the key to organic growth. His question introduced the idea of hashtags as a way to organize thoughts and Tweets on Twitter. Are you ready to level up your @Twitter hashtag strategies?

Case Studies 105

Case Studies Case Study Twitter Studies 105

ClearVoice

SEPTEMBER 14, 2022

From print magazines to Twitter threads, these brands made waves with their excellent use of words. A simple Twitter poll received crazy press and over 900,000 votes when it asked if people would go for the idea of mayo and ketchup mixed into one product. Excellent ad copy examples. Heinz #mayochup. Create demand.

Paid Search Agency 96

Paid Search Agency Examples Ads Effectiveness 96

EveryoneSocial

FEBRUARY 2, 2023

A key factor in the success of such programs beyond content distribution at scale is the network effect. What is the Network Effect? A classic example of the network effect is the internet. What are some other examples of the network effect? How Does the Network Effect Work?

Social Media 98

Social Media Effectiveness Media Work Management 98

Champion Communications

JULY 6, 2023

Enter Threads, a platform that promises to offer a refreshing alternative to Twitter, allowing marketers to take their messaging to the next level. In this blog post, we’ll explore the merits of using Threads alongside or instead of Twitter and how it can impact B2B marketing strategies.

PR 62

PR Twitter B2B Marketing B2B Thought Leadership 62

Valasys

JANUARY 5, 2024

Social media platforms like Twitter have become prevalent and essential for communication and marketing in the digital age. With its 280-character tweets, Twitter provides a unique platform for individuals and businesses to establish a robust online presence. Your tweets should capture attention and provide value to your followers.

Twitter 40

Twitter Practices Best Practices Eye-Tracking 40

Sprout Social

JULY 19, 2022

The first hashtag debuted on Twitter in 2007 from a product designer named Chris Messina. “I Only hashtags allow similarly-interested folks to find each other—whether they’re on Twitter, Instagram, Pinterest, TikTok, Reddit or elsewhere. That’s where Messina was inspired to repurpose it on Twitter. What is hashtagging?

Effectiveness 119

Effectiveness Social Media Paid Search Agency Viral Marketing 119

Pam Didner

SEPTEMBER 13, 2022

Once published, you can (and should) promote it through various outbound channels, such as Facebook, Twitter, email campaigns, paid media, and more. But, is there a way to analyze each outbound channel’s dependency on content to get a sense of the effectiveness of what you’re producing? The value continues to grow this way!

ROI 91

ROI Effectiveness Planning Content Marketing 91

KoMarketing Associates

MAY 23, 2017

The wonderful world of Twitter has unlocked business opportunities for almost every type of user – from emerging artists, celebrities, big brands, news sources, and (most importantly for you) B2B marketers. Here you’ll learn 15 essential ways that you can be using Twitter to drive marketing results for your B2B business.

Twitter 156

Twitter B2B Marketing B2B Paid Search Agency 156

Sprout Social

OCTOBER 10, 2019

With over 313 million monthly active users and a young demographic to boot, Twitter is a great platform for most marketers. Starting up a Twitter page for your company is easy. Anyone can come up with a Twitter handle, upload their profile photo, fill out their bio and send out their first Tweet. What Makes Twitter Different.

Twitter 108

Twitter Marketing Strategy Marketing & Strategy Tips 108

Webbiquity

NOVEMBER 3, 2020

However, effective marketing is often expensive and challenging to optimize. She writes on Design Roast and can be followed on Twitter @lexieludesigner. The post How to Effectively Save Your Tech Business Thousands of Dollars In the Next Year appeared first on B2B Marketing Blog | Webbiquity. Market Smarter.

Marketing Budget 240

Marketing Budget Marketing AI Work Management Budget Programs 240

Scoop.it

OCTOBER 1, 2020

There are ways to make the process of populating your social platforms especially twitter without spending too much time developing articles, blog posts, or videos. It’s a simple and effective marketing strategy that would get your brand noticed but it is by no means mindless. What are the Benefits of Content Curation on Twitter?

Curation 98

Curation Twitter Content Eye-Tracking 98

Biznology

JUNE 24, 2016

I saw two interesting things recently that have me thinking about security and protecting yourself on Twitter. Not even hours later, a notification on my phone told me that hackers had gotten access to the NFL’s official Twitter account, and tweeted out the erroneous report that Commissioner Roger Gooddell had died. Hijacked Hashtags.

Twitter 136

Twitter Work Management Aggregators Marketing Management 136

Pam Didner

SEPTEMBER 23, 2021

One of the biggest challenges B2B marketers face is how to generate qualified leads with the most effective marketing channels. But there are a few great tips and tricks to facilitate an effective lead generation process, and I’m here to share them with you. #1 How can you maximize the channels that are most effective?

Lead Generation 111

Lead Generation Process Sales Qualified Leads Effectiveness 111

KoMarketing Associates

APRIL 26, 2016

Twitter has transformed the way that B2B marketers communicate with their target audiences by providing another place to engage, address questions, and emphasize what they stand for. In fact, Twitter is now the top social platform for B2B brand mentions , with 73% of them happening on the site.

Twitter 120

Twitter B2B Marketing B2B Planning 120

Oktopost

MARCH 21, 2019

Silicon Valley product designer Chris Messina invented the now ubiquitous hashtag when he was searching for a way to organize the fast-moving Twitter stream. Other Twitter users saw the value of adding hashtags to follow and engage in topical conversations on the network. How to Use Hashtags on Twitter. But, Chris persevered.

Twitter 134

Twitter Linkedin Facebook Ideal Customer Profiles 134

KoMarketing Associates

OCTOBER 4, 2016

However the key question is how to bridge the gap between effective content development and impactful marketing results. The secret ingredient is an effective distribution channel. Of course it might be difficult to gauge effectiveness since business objectives and success benchmarks vary amongst respondents.

B2B Marketing 234

B2B Marketing Effectiveness Top of Funnel Content Marketing 234

Sharpspring

SEPTEMBER 16, 2022

Creating an effective email outreach strategy is something any business investing in digital marketing will have to face. Email signature generator by WiseStamp I am aware of that will help you build your outreach emails in the most effective way. And yet, it can sometimes feel a bit discouraging. Here are the steps to success.

Outreach 98

Outreach Effectiveness Marketing & Strategy CAN-SPAM 98

NuSpark Consulting

JUNE 19, 2010

To its enthusiasts, however, Twitter is a powerful channel. The survey revealed a striking contrast between occasional and heavy Twitter marketers. The 20% of respondents who attribute tangible revenue to Twitter are one-third more satisfied with their return than those who are still awaiting sales. What do you think?

Twitter 100

Twitter B2B Marketing Effectiveness BtoB 100

Heinz Marketing

JANUARY 15, 2022

They are simple, effective and will help you set the right targets and keep you on track throughout the year. 5 Reasons Business-to-Business Companies Should Not Ignore Twitter. Most people think of Twitter as a broadcast platform, but in reality, it’s the best listening platform there is.

Twitter 98

Twitter B2B Thought Leadership Ad Building B2B 98

Sword and the Script | B2B

APRIL 19, 2022

A survey of 2,500 journalists finds Twitter is still their favorite social media network – here are time tested PR tips for B2B to earn some traction on the platform. There are things brands can do if PR is important to them: turn your Twitter handle over to a capable PR person and let them get to work.

PR 69

PR Twitter Brand Identity Branding 69

chiefmartech

NOVEMBER 13, 2021

When I shared that metaphor on Twitter, someone quipped back , “Except ants have a solid reputation for working well together. :-)” Actually, that’s pretty close to the point. This x-axis reflects the higher order effects of such automation — especially automations that span multiple clusters of people and apps.

Order 112

Order Enterprise Management Work Management Marketing Management 112

Hubspot

MARCH 24, 2021

Take Twitter brand pages for example. The background of the page literally provides businesses with a blank canvas to decorate , so to overlook the marketing potential of this valuable Twitter real estate would be a disadvantage to marketers. 1) Etica Wines. 2) Spotify. 2) Spotify. 3) IdeaPaint. 4) Dropbox. Your first impression?

Twitter 79

Twitter Examples Brand Identity Branding 79

SalesGrape

SEPTEMBER 17, 2023

The Steps for Building an Effective Account Based Marketing Strategy To build an effective account based marketing strategy from scratch requires careful planning and execution. Summary In conclusion, building an effective account-based marketing strategy requires careful planning and execution.

Account Based Marketing 68

Account Based Marketing Enterprise Management Work Management Marketing Management 68

Sprout Social

APRIL 14, 2021

The TikTok boom is in full effect. You can either create the closed captions yourself or let your social platform do the work for you—IGTV, Twitter, Facebook and YouTube all enable automatic closed captions now. As an added bonus, hashtags can crossover and be used on channels like Instagram, Twitter and even LinkedIn.

Trends 144

Trends Effectiveness Marketing & Strategy Viral Marketing 144