Well, at Marketo , we’ve built a world-class demand generation machine that has helped us in just 10 months to sign up over 130 customers in more than eight countries, including companies such as Thomson Reuters, Reed Business, and CollabNet. Now, I'm not writing this to promote Marketo, but I think our results are proof that we’re doing something right with our own demand generation and lead management processes. You may ask, why should anyone care what I have to say about demand generation? I

This B2B email marketing strategy ebook from Marketo offers insight on include how to write effective copy, what to know about email clients, how to create effective subject lines, and how to target Effective Internet Presence B2B marketing is constantly evolving as organizations discover ways to perfect current

I’m going to diverge just slightly from my current obsession with usability to talk about a conversation I had today with Marketo President and CEO Phil Fernandez, who previewed the 3.0 In Fernandez’ view, this reflects a fundamental philosophical difference from his competitors: Marketo sees marketing as reacting to prospect-initiated behaviors, not executing company-driven interaction paths. release of his flagship product, scheduled for March 3. The changes that Fernandez described seemed good but subtle.

Five Tips for Effective Lead Nurturing Done well, lead nurturing can lead to much more efficient and effective demand generation. At Marketo, when we nurture leads that are not immediately sales ready, they are three times more likely to become a sales lead in a given month than if they are not nurtured. In this webinar, we shared some key tips to effective lead Like most companies, you have probably built a significant database database of prospective customers.

This means the organization understands the causes, effects and measurements of the different processes related to lead generation, closing and renewing, and can consistently execute them. What can you do to help them prioritize their time more effectively? There are plenty of ways to tackle this: educating reps on the characteristics of high-likelihood leads, adding a drop-down rating field that The next interview in the B2B Marketing thought leader interview series is with Aaron Ross, formerly with salesforce.com and founder of PebbleStorm:CEOFlow . I've long been a fan of his blog

Last week, I was privileged to see a preview of Marketo's 2nd product, Sales Insight , released today. liked what I saw and think this extension to Marketo Lead Management software can help marketing and sales begin closing that alignment gap. I think this is a key to sales effectiveness. Those of you who read my blog know that I'm passionate about marketing automation. I

He recently turned the tables on me with seven questions of his own as part of his own interview series: Thought Leadership Interview #6: Miller Time: Marketo’s Jon Miller on Lead Generation and Management in 2009 . If you’re nurturing your leads effectively, this should be about Thought Leadership Interview #6: Miller Time: Marketo’s Jon Miller on Last October, Craig Rosenberg shared some insightful best practices in one of my first thought leadership interviews, titled Lead Generation Best Practices: Thought Leadership with The Funnelholic . I

Hunter's passion for finding what works and what doesn't work in optimizing marketing communications has equated to best practices to help marketers generate leads more effectively. We've achieved triple-digit conversion gains for partners by making this part of the process more effective. Lately we've focused a lot on using value propositions effectively . The next interview in the B2B Marketing thought leader interview series is with Hunter Boyle, Managing Editor for MarketingExperiments . 1.

for maritime shipping (and also a Marketo customer). Marketo Lead Management, introducing social media engagement, and This led me to introducing the Marketo Lead Management platform With Marketo, we have a The next interview in the B2B Marketing thought leader interview series is with John Watton, VP Marketing at ShipServ , the leading e-marketplace

espouses these methods is no longer effective either. In just the past year, what are the most effective The most effective lead management technique I've seen — not Tags: Sales Marketing Alignment Thought Leader Interviews b2b Kristin Zhivago Marketo revenue Rivers of Revenue sales and marketing thought leadershi T he next interview in our B2B Marketing thought leader interview series is with Kristin Zhivago.