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Tuesday, January 27, 2009
Well, at Marketo , we’ve built a world-class demand generation machine that has helped us in just 10 months to sign up over 130 customers in more than eight countries, including companies such as Thomson Reuters, Reed Business, and CollabNet. Here’s an outline of the topics I covered: Marketo's demand generation funnel.
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Tuesday, February 24, 2009
I’m going to diverge just slightly from my current obsession with usability to talk about a conversation I had today with Marketo President and CEO Phil Fernandez, who previewed the 3.0 Although I actually think that quite a few demand generation vendors share the Marketo philosophy, it’s still helpful to hear the distinction made clearly.
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Monday, December 7, 2009
This B2B email marketing strategy ebook from Marketo offers insight on how to nurture leads successfully through email marketing. Tips include how to write effective copy, what to know about email clients, how to create effective subject lines, and how to target messages through segmentation. Effective Internet Presence.
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Tuesday, June 9, 2009
Last week, I was privileged to see a preview of Marketo's 2nd product, Sales Insight , released today. liked what I saw and think this extension to Marketo Lead Management software can help marketing and sales begin closing that alignment gap. think this is a key to sales effectiveness.
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Tuesday, January 6, 2009
Five Tips for Effective Lead Nurturing. Done well, lead nurturing can lead to much more efficient and effective demand generation. At Marketo, when we nurture leads that are not immediately sales ready, they are three times more likely to become a sales lead in a given month than if they are not nurtured. Do you treat as such?
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Friday, January 9, 2009
This means the organization understands the causes, effects and measurements of the different processes related to lead generation, closing and renewing, and can consistently execute them. What can you do to help them prioritize their time more effectively? Getting into lead generation was an accident. Simple to say, hard to do :).
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Sunday, January 25, 2009
He recently turned the tables on me with seven questions of his own as part of his own interview series: Thought Leadership Interview #6: Miller Time: Marketo’s Jon Miller on Lead Generation and Management in 2009. If you’re nurturing your leads effectively, this should be about 5% or more a month. Here are just a few excerpts: 1.
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Wednesday, December 10, 2008
Hunter's passion for finding what works and what doesn't work in optimizing marketing communications has equated to best practices to help marketers generate leads more effectively. We've achieved triple-digit conversion gains for partners by making this part of the process more effective. Use "friction" to your advantage. Survey them.
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Thursday, June 10, 2010
Are you a client of Marketo ? Fortunately, you bought an easy to drive car in Marketo. Companies with little marketing automation experience should seriously consider using an outside expert to ensure a smooth and effective implementation.&#. Learn more (and check out our offer) by visiting Get More from your Marketo Purchase.
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Monday, July 20, 2009
The next interview in the B2B Marketing thought leader interview series is with John Watton, VP Marketing at ShipServ , the leading e-marketplace for maritime shipping (and also a Marketo customer). This led me to introducing the Marketo Lead Management platform to help us automate and manage our leads. It's easy to do and it's free!
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