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Is Your Video Content Fulfilling Its Goals?

Marketing Insider Group

Key Performance Indicators like view count, engagement rate, and conversion rate are essential for understanding and enhancing video content effectiveness. To make video content more effective, it’s crucial to know your audience, set clear objectives, focus on quality, optimize for SEO, encourage engagement, and analyze performance.

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4 Effective Marketing Strategies for Complex Products

Marketing Insider Group

Effective marketing strategies for complex products are essential to driving business growth. The strategies help build awareness, boost engagement, provide comprehensive customer experiences, and increase brand loyalty. Effective marketing works in reverse. Traditional marketing starts with the product.

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Social Media Marketing Goals and How To Achieve Them — Five Tips

Webbiquity

These tips will help you identify tactics for achieving your social media marketing efforts, while the tools will help you gain valuable insights into your audience and measure the effectiveness of your campaigns. Start with these questions to help create an effective plan of action. How will achieve them?

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What Are the 4 Ps of Marketing, and How Are They Still Relevant?

Marketing Insider Group

Marketing your company is as important as your routine business operations and requires just as much work. Review the fundamentals of the 4Ps of marketing and discover which elements still work today. Modern marketing requires measuring metrics that help you determine your return on investment.

Relevance 331
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Togetherness: Achieving Sales and Marketing Alignment

Speaker: Jeff Davis, Founder, jd2 Consulting Group

This means we must intimately understand the customer journey then implement tech that helps us provide an amazing customer experience. Jeff Davis is here to help you think differently about how Sales and Marketing should interact. Establish an understanding of the detrimental effects that occur when sales and marketing are misaligned.

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How to Review the Capabilities of Your Marketing Agency

Marketing Insider Group

That’s why we’ve come up with a list of important qualities to consider when deciding whether an agency will help your business thrive. But how can you tell if your marketing agency’s capabilities are aligned with creating an effective strategy? The speed of responsiveness is key to ensure your marketing plan is effective.

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Measure, Test, Measure: A Proven Framework for Better Data-Driven Decisions

Vision Edge Marketing

A high maturity level of customer-centricity enables more cost-effective initiatives related to recruiting, retaining, and growing the value of more customers; and creating relationships to build trust, loyalty, and advocacy. ” In the first measure phase, data becomes the cornerstone of an effective strategy.

Training 246
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7 Secrets of Effective Management for Remote Employees and Teams

Putting these processes into practice can help provide clarity when teams collaborate in real-time. In this white paper, we will review in more detail the challenges that virtual team managers face as remote work accelerates and how companies are successfully overcoming these challenges with creative problem-solving.

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An Actionable Guide to Building Out an Account-Based Marketing Strategy in a Single Quarter

Speaker: Justin Keller, VP of Marketing, and Brad Beutler, Director of Content at Terminus

Are you searching for a new creative go-to-market plan in our new digital-first, work-from-home environment? Either way, you're on the right track and we have just the thought-leaders to help you! The most effective channels to use in today’s world to get your brand in front of your most important accounts.

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Using Connected Device Data to Improve Sales

Speaker: Charlie Isaacs, CTO for Customer Connection at Salesforce

There is an incredible opportunity for companies to take data from connected devices and use it to improve your sales pipeline, make your reps more effective, and even (with the help of AI) handle entire portions of the sales process for you! Dive into details on how this works in practice.

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Boost Team Engagement with Agile

Speaker: Anthony Crain, Agile Transformation Consultant at cPrime, and Zach Wolfe, Enterprise Customer Success Manager at Wrike

However, as many project managers have discovered, agile can work in non-technical teams as well. What they do need is a sense of engagement in each aspect of the project, and the ability to collaborate as effectively as possible. How technology can help keep all communication, meeting notes, etc. But how about managing both?

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Building a Research Flywheel: A Helpful Guide for Product Managers & Their Teams

Speaker: Jessica Hall, Product Strategy & Design Leader and Co-Author of The Product Mindset

You’ve heard of Amazon and Vanguard, two of the most successful customer-focused businesses in the world, but have you heard Jim Collins’ Flywheel Effect? Every step of the product journey is informed by research: what works, what doesn’t, what customers want, what they need. Explore the process for defining your team’s Flywheel.

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Customer-Centric Websites: Successful Strategies to Engage B2B Buyers

Speaker: Kellie de Leon, Vice President of Marketing & Strategy, The Mx Group

Kellie de Leon, VP of marketing and strategy at B2B agency The Mx Group, works with marketers every day to help them create and execute customer-centric strategies and content that increase web engagement and conversion. In this webinar, she'll discuss how to make your website more customer-centric.

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What Is the Gemini Effect in B2B Marketing?

In such a complex environment, how can loyalty marketing help? One clear advantage is to understand the unique phenomenon commonly referred to as The Gemini Effect. Or do they select a reward that is beneficial to their business or the associates who work for them? as if they are a consumer? The answer may surprise you.