Viral marketing campaigns can be effective for B2B marketers—but they aren't easy to pull off. The next three posts here will offer some ideas about programs, promotion, and pitfalls to avoid that may help in developing successful B2B viral marketing campaigns, based both on my own experience and research by MarketingSherpa. In addition, these have multiple uses; for example, they can be used effectively at trade shows to attract booth traffic while also pre-qualifying your show leads. DMNews referred to microsites as "the next big thing in B2B" in this helpful article. MORE >>

blogs, wikis, podcasts, social bookmarking and others â?? In reality, the number of options with single-functionality tools (like blogs, podcasts, wikis, and so on) is that the learning curve for each tool is quite low. PLE driven approach does not only provide personal spaces, which belong to and are controlled by the user, but also requires a social context by offering means to connect with other personal spaces for effective knowledge sharing and collaborative knolwedge creation." Wikis (and advanced wiki-based tools like Coventi Pages ) - LTCs Wiki Resource. MORE >>

It has certainly evolved; SEO is no longer about using clever "tricks" to manipulate search engine results, but rather about crafting relevant and compelling content, writing for searchers, and using best-practice techniques in content emphasis and meta tagging to help search engines find your content. Back-to-school SEO by CNet News Blog Stephan Spencer , who also writes the Scatterings blog , provides a helpful reference list of "10 important elements that should always remain top-of-mind with every SEO." SEO is dead? Balderdash! advice. Go away and leave me alone. All of you. MORE >>

Some Helpful Tips. Whether it is the use of Wikis or podcasts or implementing a tool like Voicethread to enhance a power point suggestion, the same set of discussion points should be implemented. In this regard teachers must be unequivocally clear; if teachers do not effectively contextualize the use of any web 2.0 But if a teacher is seeking reactions from a collective group the tool to use would be a wiki or a discussion forum. As students begin to articulate their thoughts blogs can help them feel a sense of empowerment as they develop their own voice. MORE >>

Its monitoring covers blogs, message boards, forums, microblogging sites, wikis, media sharing sites, social networks, online classifieds and review sites. Cision’s tools are designed to help organizations of almost any size that are active in PR and social media relations “plan their stories, connect with audiences, monitor media coverage and analyze results.&#. Social media monitoring can be purchased separately for $3000 per year (putting that tool effectively in the $0-500 per month category) though most users combine at least a subset of the PR tools with this. MORE >>