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How to Revive a Dying E-Newsletter: 4 Tips

The Point

The demise of email newsletters as an effective B2B marketing tactic has been, to paraphrase Mr. Twain, grossly exaggerated. Here then are a few lessons learned to help your e-newsletter succeed and prosper: 1. It cannot cater to customers and prospects and press/analysts and be in any way cohesive and effective.