In just a few short years, Twitter has transformed from an odd little sort of public IM service where people posted what they just ate for lunch or what their cat was doing at the moment into one of the big four social networks and a significant channel for news, PR & marketing, politics and more. Twitter’s 200 million users collectively tap out a billion tweets per week. Nearly 3/4 of active Twitter users are bloggers. Twitter users are twice as likely to purchase from companies they follow than are Facebook users. Twitter Tips, Tactics and Techniques. MORE >>

Twitter, the popular micro-blogging service, can be somewhat of a quagmire for marketers. Many have yet to really nail down the specific value that they can bring to consumers on Twitter as well as understand the methods they can use to engage with potential customers without drifting into the realm of SPAM. Here are a few tactics you can use to leverage the amazing volume and openness of Twitter for your eCommerce marketing: 1. Twitter users love contests and discounts, and they are highly responsive to time-sensitive promotions. Create Category Accounts. MORE >>

Other Twitter Topics:        Tools for Business Teams       Multiple Account Layering Strategy       More Analytics       Email The Scoopdog Team. This is one conversation that helps gets social media initiatives approved… and funded. And what of Twitter’s “fuzzy math&# ?  T he recent Harvard study (6/09) is worth the read…  Separately, I did find one reach/impression benchmark for Twitter.  And don’t forget “Twitter Fuzzy Math&# ( nice blog post here ). Twitter tools for seeing/understanding reach and impressions. MORE >>

One reason is that reader subscriptions (when via email or RSS feed) tend to grow over time as the blog establishes its voice and readership. It’s difficult to build a large social following on Twitter, Facebook, LinkedIn, YouTube, Google+ or any other such site right out of the gate. But if the user is consistent, helpful, and engaging, it’s virtually inevitable that the following will grow over time. Well-written white papers can also serve as effective long-term lead-generation assets. Photo credit: DIY Marketers. MORE >>

Sales can a bit of time to react, but there are some measurable effects that can give insight into how the ads are doing now. Searches for “old spice&# (and related terms) have also gone up in the past week — starting probably with the upload of the new commercial, and then increasing as people became aware of the video responses, which have been shared vigorously via Twitter, Facebook, email, etc. As brilliant as these commercials and viral videos have been, it all comes down to whether or not they helped increase sales. Mentions & Brand Awareness. Takeoff. MORE >>