Sharpspring

DECEMBER 11, 2017

It’s no secret that a good business relies on a variety of campaigns to pull in customers, but referrals are the “shiny new car” you could win at the end of the day. In order to increase the likelihood of getting referred by your existing customers, you need to do more than just play the part of the perfect game show host for your business.

RSS 45

RSS Paid Search Agency Marketing Automation Services Marketing Automation 45

Marketing Insider Group

JANUARY 28, 2015

We had nearly 1,600 people sign up for our webinar last week on “ How To Plan And Build An Effective Content Marketing Strategy. We believe that content marketing is starting to have a dramatic impact inside marketing organizations for business both large and small. We hope this helps.

Work Management 100

Work Management Webinar Metrics Marketing & Strategy Marketing Strategy 100

Hubspot

JUNE 13, 2019

To thrive as a small business, you need press coverage. Press releases are important for increasing your brand awareness and helping your public relations (PR). You need to distribute it effectively to get your story picked up by national newspapers, magazines, or blogs. Enter: The press release. Don't panic.

Press 100

Press Distribution PR Public Relations 100

The Effective Marketer

JANUARY 17, 2009

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Effective Marketer Principle 5: Take Responsibility for Communicating To get things done you need to communicate, ensuring the team is aware of the plan, deadlines, and expected results.

Planning 100

Planning Work Management Marketing Management Effectiveness 100

Webbiquity

FEBRUARY 10, 2011

10 Free WordPress Themes for Small Businesses by American Express OPEN Forum. Angela Bowman shares her “clean and simple list of the plugins I use most often on my WordPress sites&# for SEO, feeds, forms, security, Twitter and more. 8 Effective SEO Techniques Every WordPress Blogger Should Use by BloggingPro.

Auto Responder 100

Auto Responder Digg Best Practices RSS 100

Hubspot

OCTOBER 4, 2011

MarketMeSuite has thousands of users and a fast-growing global customer base of small businesses and consultants. In such a fast-paced, tweet-saturated social network like Twitter, it's often difficult to make your content stand out from the rest. Use the following 5 tips to help give your content more exposure on Twitter.

Twitter 28

Twitter Tips Content RSS 28

Convince & Convert

DECEMBER 7, 2010

Sometimes, rather than hosting every conversation and leading every initiative, your organization or business can (and should) be simply present as a supportive participant. New skill sets are needed for your business to become a social organization—but luckily these are easy to learn and there are lots of resources out there.

Communities 124

Communities RSS Social Media Curation 124

LeadSloth

FEBRUARY 17, 2010

When talking about Social Media, most people immediately think of Twitter or Facebook. No worries, with Social Media you can offer prospects multiple ways to stay in touch: if they’re not yet ready for your email newsletter, maybe they want to “fan&# your company on Facebook, or simply subscribe to your blog’s RSS feed.

Marketing Automation Services 100

Marketing Automation Services Social Media Marketing Automation Social Marketing 100

Hubspot

AUGUST 19, 2015

You can’t seem to get around to everything on your to-do list -- much less invest the time required for effective content marketing. Today, we’re going to learn what exactly you can do in that small amount of time. It’s amazing how the small things add up. That’s plenty of things to pull from for creating effective posts.

Work Management 28

Work Management Content Marketing RSS Content 28

The Effective Marketer

APRIL 6, 2009

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Get Hired in Marketing Want a marketing job? So here’s my contribution, albeit a small one, to those of you who are looking for new jobs. You can follow any responses to this entry through the RSS 2.0

Planning 100

Planning Work Management Marketing Management Trade Show 100

Convince & Convert

MARCH 4, 2010

However, even within the business (non cat) blogging arena, there are a wide variety of potential measures to gauge your momentum. This sounds simple, but it’s shocking how many bloggers aren’t clear on the core business rationale behind their blog initiative. Is anyone out there? Does anyone care? What’s the Point?

Webinar Metrics 130

Webinar Metrics Marketing & Strategy Paid Search Agency Blogger 130

Webbiquity

DECEMBER 5, 2011

Many of the same principles apply to optimizing a blog for search as for optimizing a business website : use keywords in the body copy, post titles, subheadings, permalink URL, image alt tags and meta tags. Take advantage of these six techniques to help get your blog ranked highly in relevant searches, and increase your overall web presence.

Optimization 100

Optimization Marketing Analytics Tools Lead Scoring Lead Ranking 100

Convince & Convert

AUGUST 24, 2012

This episode features Eric Schwartzman , online social media training provider, entrepreneur and the best-selling co-author of Social Marketing to the Business Customer. Read on for insights from Eric plus Eric Boggs ‘s Social Media Stat of the Week ( This week : Twitter gets 15% more media mentions than Facebook.).

Social Media 115

Social Media Media API Twitter 115

The Effective Marketer

MARCH 9, 2010

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Email Design Review Gallery Are you tired of what your marketing emails look like? What I Don’t Like: Too busy, too many things happening in this email that makes it very distracting.

Marketing Budget Creation 100

Marketing Budget Creation Design Email Marketing Planning 100

The Effective Marketer

JUNE 21, 2009

Free Marketing Training from IMU After watching the classes, my take on the University is: Positives: Online archives from each class including slides available on-demand helps a lot when you have busy schedules like mine, and also allows watching at your own pace (i.e. and measure it religiously.

Inbound Marketing 100

Inbound Marketing Training Planning Work Management 100

Online Marketing Institute

APRIL 11, 2011

); // Mashable | The Social Media Guide Viral Topics Twitter YouTube Facebook iPhone Google Video About Mashable Company About Us Advertise Submit News Contact Us Announcements Resources Guidebooks Lists How To Trending Mashable Awards Subscriptions Partners W3 EDGE Rackspace Concentric Sky Dynect DNS Intridea Welcome to Mashable!

Social Media 40

Social Media Media Classified Ads Advertising Agencies 40

Valasys

SEPTEMBER 4, 2019

58% of the businesses measure ROI in terms of engagement i.e. likes & shares & yet 56% of marketers think they are unable to track their social media revenue (Source: socialbakers.com). The business KPIs have largely only been defined on the basis of website traffic & how they generate the conversions.

Paid Content 40

Paid Content Cost Per Thousand CTR CPM 40

Adobe Experience Cloud Blog

APRIL 7, 2011

by Katie Byrnes To effectively build relationships with prospects, sales teams need to learn to leverage evolving sales strategies. To understand how next-generation sales helps boost revenue and build relationships with customers, consider the following 5 essential books to understand Sales 2.0 : 1. By Anneke Seley. By David Taber.

B2B Sales 48

B2B Sales Salesforce.com Buying Cycle B2B 48

Buzz Marketing for Technology

FEBRUARY 27, 2009

And so I’d like to focus on describing how my blog has helped me move on to the next stage in my career. And hopefully help you in the process. to help with the writing since he is the CEO of AboutFaceDigital the world’s first Facebook only marketing firm. and a general tendency to speak in 140 character phrases!

Enterprise Management 100

Enterprise Management Demand Generation Agencies Network Marketing Buzz 100

readwrite

MARCH 8, 2010

The self-described “Twitter-based social deals search engine site” does precisely that – it finds tweets about deals and coupons through a custom search algorithm and then allows its users to upvote or downvote the deals on its site. Tweeting deals, if your wondering, can be big business.

Digg 40

Digg RSS Aggregators CAN-SPAM 40

ConvertKit

APRIL 17, 2019

Effective email marketing can’t be achieved until you define who your target or niche audience is. Writing effective emails comes from knowing exactly who is receiving them. Here are a few prompts that can help you discover exactly who you will be marketing your products and services to. So where do you start?

Ideal Customer Profiles 86

Ideal Customer Profiles Customer Surveys Focus Group Email Marketing 86

ConvertKit

APRIL 17, 2019

Effective email marketing can’t be achieved until you define who your target or niche audience is. Writing effective emails comes from knowing exactly who is receiving them. Here are a few prompts that can help you discover exactly who you will be marketing your products and services to. So where do you start?

Customer Surveys 86

Customer Surveys Focus Group Ideal Customer Profiles Email Marketing 86

Buzz Marketing for Technology

JUNE 27, 2008

Luis Suarez posed an excellent running summary of my talk this morning on Twitter. Luis’ main Twitter account is @elsua ; the summary is on his conference specific account @elsuacon ). A small, successful pilot builds confidence; 5. 21 days of wiki adoption. advertising. Barack Obama. better meetings. BlackBerry.

Wiki 100

Wiki Enterprise Management Web 2.0 Work Management 100

Marketing Insider Group

MARCH 7, 2021

One of the content marketing questions I get asked most often is how a small business can get started with content marketing on a limited budget. Luckily there are plenty of affordable content marketing tools to help drive your content marketing plans, no matter what size your business is.

Budget Programs 363

Budget Programs Content Marketing Planning Tools 363

Industrial Marketing Today

JULY 23, 2010

Those punch lines and stereotypes may be amusing but they won’t really help you come up with an effective site redesign. It shouldn’t be an afterthought because retrofitting SEO after the redesign is typically not very effective and usually costs more. One-size-fits-all site content will not help you engage.

Rules 60

Rules Marketing Websites Marketing Automation Services Web 2.0 60

Convince & Convert

SEPTEMBER 21, 2010

Social media is not about Facebook or MySpace or Flickr or Twitter or blogs or YouTube. You’re in an industry (photography) and are a business type (small) where a lot of people would say “social media isn’t for me&#. It’s not hard, it’s complicated. It’s about humanization. Bravo, man.

Social Media 149

Social Media Media Webinar Metrics Paid Search Agency 149

Industrial Marketing Today

SEPTEMBER 13, 2010

You should spend considerable amount of time in planning your strategy for effective lead scoring. This is where marketing automation software can be a big help. There are many of them out there to suit every type of marketer, from small industrial companies to large enterprises. Not every action needs to be scored.

Buying Cycle 60

Buying Cycle Marketing Automation Services Peer-to-peer Web 2.0 60

Convince & Convert

MARCH 8, 2012

The RSS feed is: [link]. I wrote a blog post today called, “ Fourteen Ways that New Facebook Betrays Small Business ,” and I feel like everything they announced last week is pretty nifty if you’re a larger company that has a staff and some social media consultants at your disposal. Listen Now.

Paid Search Agency 120

Paid Search Agency Companies Work Management Facebook 120

Online Marketing Institute

APRIL 4, 2011

Real-Time Activity Stream 5 Steps for Crafting an Effective B2B SEO Blogging Strategy Derek Edmond | Mar 4, 2011 | 0 Comments Search engine marketers frequently recommend blogging as a tactic for achieving search engine optimization ( SEO ) goals. Consider what is taking the place of the blog: social sites like Facebook and Twitter.

SEO 40

SEO SEM Effectiveness Enterprise Management 40

Online Marketing Institute

APRIL 4, 2011

My last article, " 5 Steps for Crafting an Effective B2B SEO Blogging Strategy ," focused on developing an organizational plan for a corporate blogging strategy. Content for Thought Leadership We have seen effective thought leadership-style posts aid in the sales process -- particularly when dealing with complex B2B buying cycles.

B2B Thought Leadership 40

B2B Thought Leadership SEM Peer-to-peer Enterprise Management 40

Online Marketing Institute

OCTOBER 29, 2010

Contact Us Submit News Contact Us Write for Us Spark of Genius Series Mashable | The Social Media Guide Business Mashable on Facebook Join Us! But what about the use of social media between businesses? Business-to-business (B2B) social media is a different animal. Why are so many B2B marketers using social media, though?

Social Media 40

Social Media Enterprise Management Advertising Agencies Social Marketing 40

Industrial Marketing Today

SEPTEMBER 20, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website B2B Lead Generation Using a Business Blog by Achinta Mitra on September 20, 2010 in B2B Lead Generation , Industrial Marketing Blog In B2B lead generation, quantity versus quality is probably the biggest challenge faced by industrial marketers.

Lead Generation 60

Lead Generation Business Blogging Lead Scoring Lead Ranking 60

Online Marketing Institute

NOVEMBER 18, 2010

Business Unusual Visit our Website Authentic, Passionate Digital Marketing. Skip to content Home What We Do About Us Partners Contact Us: Fill in this Form « Powerhouse Strategy Business Branding Listbuilding 101: How to Create a Money Magnet » Blog Marketing: To Do Or Not to Do?

B2B Thought Leadership 40

B2B Thought Leadership Thought Leadership Cost per Lead RSS 40

Online Marketing Institute

MAY 26, 2010

Twitter Twitter is a social media darling for any product launch, service or business. Facebook Fast becoming the key destination for many businesses and their products, Facebook offers some great built-in tools as well as demographic options to help gauge a campaign. Facebook Insights can help you here.

Social Media 40

Social Media Advertising Channels Media Blogger 40

Buzz Marketing for Technology

JUNE 27, 2008

BNET Business Network: BNET. “Combining massive quantities of data, insights into human psychology, and machine learning can help manage surprising events, says Eric Horvitz.&# Busy man… Sources: Katharine Sanderson, Nature, March 13, 2008; and various websites. Follow ZDNet on Twitter. Business Management.

Enterprise Management 100

Enterprise Management Work Management Marketing Management Webcast 100

Hubspot

AUGUST 2, 2011

MarketMeSuite now has thousands of users and a fast-growing global customer base of small businesses and consultants. Therefore, it's critically important for businesses and marketers to take the time to be social and actually interact with their audience personally. Here's Why: 1. It's just not realistic. So why do it online?

Social Media 28

Social Media Automation Media RSS 28

Convince & Convert

JUNE 22, 2010

Somehow, thousands of B2B companies seem to have come to the conclusion that because they aren’t being mentioned 65 times per hour on Twitter, that social media doesn’t matter to them, or their customers. You have to train a select few of your salespeople to build business by demonstrating category expertise in social outposts.

Social Media 130

Social Media Media Paid Search Agency Budget Programs 130