effective help Marketing Related Topics 
Marketing Interactions
OCTOBER 8, 2020
Most marketers treat content like a tactic, not a product offering. Information to help buyers understand their problem and why to solve it. What gives a solid content marketing strategy the props to be thought of as more of a product development workflow than a one-off campaign is that it doesn’t end.
ClearVoice
FEBRUARY 4, 2021
Does the IKEA Effect influence how much consumers are willing to pay? This blog series aims to dive into behavioral science findings so marketing and content creators can create nuanced marketing materials, based on evidence-based consumer psychology. How can content creators use the IKEA Effect?
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Marketing Insider Group
MARCH 25, 2024
Let’s face it: In the grand chess game of marketing , your marketing database is the queen. Having a marketing database isn’t just about hoarding data like a digital dragon sitting on a pile of gold. Actively using a marketing database enhances campaign effectiveness by targeting the right audience at the right time.
Fount Media
JULY 15, 2022
In the past, referral marketing was mainly used to build an audience for a specific product or service. Nowadays, it is also used to grow your b2b business Referral marketing is a type of marketing that involves the use of social media and email campaigns to encourage customers and prospects.
Speaker: Brian Carroll, CEO & Founder of markempa
The highest priority for B2B marketers is effective demand generation (increasing lead quality and quantity). That’s why all the automation tools, best practices, data analytics won’t help get better results until you master empathizing with your customers. December 14th, 2021 at 11:00 am PST, 2:00 pm EST, 6:00 pm GMT
Webbiquity
APRIL 18, 2024
Image credit: Mikael Blomkvist on Pexels This also applies, of course, to B2B marketing. Ideally, marketers focus their time on performing high-impact tasks that need our knowledge, expertise, and experience. So, why not let B2B marketing automation take care of the rest? What is B2B Marketing Automation?
B2B Marketing Directions
JUNE 6, 2021
In a 2020 survey of senior marketing leaders by Gartner, participants were asked to identify their company's primary strategy for fueling growth into 2021. These survey findings demonstrate the importance marketing leaders place on increasing revenues from existing customers.
Speaker: Kellie de Leon, Vice President of Marketing & Strategy, The Mx Group
Kellie de Leon, VP of marketing and strategy at B2B agency The Mx Group, works with marketers every day to help them create and execute customer-centric strategies and content that increase web engagement and conversion. In this webinar, she'll discuss how to make your website more customer-centric.
Speaker: Douglas Burdett, Host of The Marketing Book Podcast, Founder/Principal of ARTILLERY
One of the biggest responsibilities and challenges for marketers is generating leads. Lead generation has become much more important because the buying process has changed, and marketers need to find new ways to reach buyers and get heard through the noise. In this webinar, you will learn: The fundamentals of effective lead generation.
Advertisement
Are bottlenecks and inefficiencies in your B2B sales and marketing processes stalling revenue? Give your sales acceleration formula a makeover with our 7 wildly effective strategies that drive revenue.
Speaker: Jeff Davis, Founder, jd2 Consulting Group
Studies show failure to align sales and marketing teams around the right processes and technologies costs B2B companies 10% or more of revenue per year. In today’s B2B business environment sales and marketing can no longer operate in silos. Jeff Davis is here to help you think differently about how Sales and Marketing should interact.
Advertisement
At first glance, reward and recognition programs would appear to be an ill fit for the world of B2B marketing. In such a complex environment, how can loyalty marketing help? One clear advantage is to understand the unique phenomenon commonly referred to as The Gemini Effect.
Speaker: Justin Keller, VP of Marketing, and Brad Beutler, Director of Content at Terminus
Are you searching for a new creative go-to-market plan in our new digital-first, work-from-home environment? Either way, you're on the right track and we have just the thought-leaders to help you! The most effective channels to use in today’s world to get your brand in front of your most important accounts.
Speaker: Ruth Stevens, President of eMarketing Strategy
As a B2B marketer, lead generation is likely your Job One. But guess what: It’s after the sales team has gotten into the act where marketing can have an even bigger impact on results. Success tips for improving the effectiveness of your engagement channels. You don't want to miss out on this amazing webinar!
Advertisement
Teams of all sizes can utilize buyer intent data to more effectively identify where prospects are on their purchase journey, and thus adapt marketing messaging and sales pitches to align with those specific interest signals collected. How intent data is effectively collected (And what to be wary of).
Expert insights. Personalized for you.
122 
Let's personalize your content