Marketing Insider Group

MAY 18, 2010

To help out my fellow B2B marketers, here is a list of 7 common mistakes that B2B marketers make when jumping feet first into social media marketing. Using social media as a direct response vehicle - The reason for much of the success from B2C marketers is that the majority of their products are impulse purchases (i.e.

Social Media 100

Social Media Social Marketing B2B Marketing Paid Search Agency 100

MarketJoy

JUNE 25, 2018

Research & investigations have revealed that firms invest around ninety percent of their incomes on different forms of outbound marketing. With inbound marketing hogging the limelight across most of the world, outbound has kind of become old-fashioned. The Relevance of Outbound Marketing.

Paid Content 56

Paid Content Work Management Marketing Management Top of Funnel 56

Martech Advisor

JANUARY 24, 2020

Content marketing courses and certifications help marketers keep themselves updated in these areas to cater to the dynamic digital landscape and changing consumer behavior. It helps you prepare a long-term content strategy, build a content creation framework, and generate content ideas.

Course 87

Course Top of Funnel Copywriting Content Marketing 87

The Effective Marketer

JUNE 13, 2009

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Free Stuff That Sells. Effective marketing is about generating sales. Back to the free marketing stuff. You can follow any responses to this entry through the RSS 2.0

Marketing Automation Services 100

Marketing Automation Services Work Management Budget Programs Marketing Management 100

Industrial Marketing Today

APRIL 26, 2010

Wikipedia defines content marketing as “an umbrella term encompassing all marketing formats that involve the creation or sharing of content for the purpose of engaging current and potential consumer bases.” The old ways of pushing out content is no longer effective. Don’t sell.

Marketing Budget Creation 60

Marketing Budget Creation B2B Marketing Web 2.0 Marketing Budget 60

Industrial Marketing Today

MAY 14, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website 7 Strategies for Using Content to Market Industrial Products by Achinta Mitra on May 14, 2010 in Content Marketing , Industrial Marketing & Web 2.0 , Industrial Marketing Blog I am a big fan of Content Marketing or as some people like to refer to it as Inbound Marketing.

Webinar Metrics 60

Webinar Metrics Marketing & Strategy Marketing Strategy Product 60

Industrial Marketing Today

JUNE 19, 2010

Creating engaging marketing content is NOT clever wordsmithing B2B marketing content that will truly engage you audience and nurture them until they are ready to make the purchase decision, requires more than just copywriting and/or hiring someone who can put a clever spin on words.

Relevance 60

Relevance B2B Marketing CMS Development Buying Cycle 60

NuSpark Consulting

OCTOBER 28, 2011

People prefer to buy from businesses that seem active online and produce helpful, quality content—not just sales messages. That being said, blogging once a month won’t help you all that much. Offering helpful, regular content via a blog doesn’t have to be a giant obstacle. Blogs Help You Get Found. From Carolyn Frith.

Business Blogging 100

Business Blogging Business Work Management B2B Thought Leadership 100

Adobe Experience Cloud Blog

MARCH 3, 2011

The industry wide statistic of 70% of leads never receiving effective sales follow-up is astounding. Communicate with prospects effectively. Send pertinent messages related to where your prospect is in the buying cycle offering them information to help move them from one stage to the next. It’s another to close them.

Sales Qualified Leads 48

Sales Qualified Leads Lead Scoring Lead Ranking Buying Cycle 48

Hubspot

AUGUST 4, 2011

It is one of the top 3 most important building blocks of inbound marketing today. Inbound marketing is no longer cold-calling, junk mail, unsolicited email or print advertising. 84% are using Twitter. Are You Using Social Media Effectively? Inbound Marketing for Educational Institutions eBook.

Social Media 28

Social Media Media Leads Lead 28

MLT Creative

MAY 25, 2011

Promotion: social media usage, Twitter grader, retweet stats. Conversion: RSS feed subscriptions, conversion forms. Because inbound links deliver better rankings and more direct traffic, the practice of building and increasing inbound links requires regular attention and monitoring. Analysis: traffic rank, score summary.

Lead Scoring 40

Lead Scoring Lead Ranking Marketing Websites Paid Search Agency 40

Industrial Marketing Today

AUGUST 10, 2010

However, you can do it too with some help. I don’t deny that effective SEO does take experience, expertise and time to produce results. Did you find this “how to” article helpful? Sign up now » | Read current issue » Subscribe via RSS Be the first to know about a new post. Please leave your comments below.

Business Blogging 60

Business Blogging Optimization Web 2.0 Business 60

Industrial Marketing Today

MAY 26, 2010

Allocating online marketing in a broader and deeper fashion across multiple programs not only helps you connect with more potential buyers throughout the buy cycle, it helps prevent a key mistake that some marketers make: relying only on the ‘last click’ to determine which marketing programs are effective in bringing buyers to your company.

Buying Cycle 60

Buying Cycle Buy Web 2.0 Allocation 60

Industrial Marketing Today

JULY 23, 2010

I’m sure you’ve read many times that engineers hate marketing/marketers and they want only the facts. Those punch lines and stereotypes may be amusing but they won’t really help you come up with an effective site redesign. One-size-fits-all site content will not help you engage. Is SEO a DiY (do-it-yourself) job?

Rules 60

Rules Marketing Websites Marketing Automation Services Web 2.0 60

Industrial Marketing Today

SEPTEMBER 13, 2010

You should spend considerable amount of time in planning your strategy for effective lead scoring. This is where marketing automation software can be a big help. There are many of them out there to suit every type of marketer, from small industrial companies to large enterprises. Not every action needs to be scored.

Buying Cycle 60

Buying Cycle Marketing Automation Services Peer-to-peer Web 2.0 60

Hubspot

OCTOBER 11, 2012

You probably know all too well by now that content creation is a very necessary function of successful inbound marketing. And for the inbound marketers who embrace that, a business blog is one of the most reliable and effective platforms for publishing much of the content they create. Think … you know the answer.

RSS 28

RSS Ad Frequency Landing Pages Lead Gen 28

Online Marketing Institute

DECEMBER 23, 2010

The majority of internet usage is via video content Start Producing Video Content today to Get Found by more qualified prospects and convert them into leads Tagged as: B2B , B2B Marketing , Video Content Marketing About @RBeale Ryan Beale is an Inbound Marketing Specialist - Sales at HubSpot. b2bmarketing

Youtube 40

Youtube B2B Marketing Video Marketing Content Marketing 40

Online Marketing Institute

NOVEMBER 18, 2010

The truth is that if you are in the business of providing great value to your customers, or you are solving certain problems remarkably well, blogging will enable you to communicate this to your prospects in an effective, cheap and efficient way (if youre not providing great value then you shouldnt be in business at all). This is priceless.

B2B Thought Leadership 40

B2B Thought Leadership Thought Leadership Cost per Lead RSS 40

Online Marketing Institute

JUNE 30, 2009

Blog HubSpot TV Contributors Marketing Kit Internet Marketing Blog The HubSpot Inbound Internet Marketing blog covers all of inbound marketing - SEO, Blogging, Social Media, Landing Pages, Lead Generation and Analytics. Submit guest post ideas to rburnes[at]hubspot[dot]com.

Blogger 40

Blogger RSS Inbound Marketing Internet Marketing 40

Industrial Marketing Today

OCTOBER 2, 2010

And that reality of the flooded inbox is very evident from steadily dropping response rates of only 1% to 3% range for traditional email marketing. And that reality of the flooded inbox is very evident from steadily dropping response rates of only 1% to 3% range for traditional email marketing. email campaigns per week, up from 15.4

Email Marketing 60

Email Marketing Planning Web 2.0 BtoB 60

Hubspot

AUGUST 5, 2010

The following is a guest post by Greg Elwell, founder of B2B Inbound , a San Francisco Bay Area, Certified HubSpot Partner. You can read more from Greg on his B2B Inbound Blog or follow him on Twitter. News releases can be a magnet to help improve search engine ranking for your business website. Easy to set up and manage.

SEO 28

SEO Web 2.0 RSS Press 28

Hubspot

SEPTEMBER 1, 2011

There is without a doubt no shortage of data for each action you take in your marketing campaigns , nor is there a lack of tools to help you measure them. Twitter Followers. On Twitter, it really shouldn't be about the number of followers you have. The problem is, some metrics are more obvious than others.

RSS 28

RSS Click Rate Open Rate Lead Scoring 28

Industrial Marketing Today

JULY 29, 2010

Only 11% said they did not do any tracking, compared with 40% of marketers using only traditional metrics. In addition, companies that reported using more sophisticated measures of ROI reported that their marketing efforts were highly effective and efficient at engaging than those not using financial metrics.

B2B Marketing 60

B2B Marketing Top of Funnel BtoB Peer-to-peer 60

Hubspot

MARCH 20, 2012

Back in November, I set out to write a post to highlight businesses that were using LinkedIn's company page features effectively. I was a little bitter and, frankly, slightly disappointed in the social media marketers of the world. I was a little bitter and, frankly, slightly disappointed in the social media marketers of the world.

Linkedin 28

Linkedin Paid Search Agency Features RSS 28

Industrial Marketing Today

JUNE 3, 2010

Solving the content conundrum It is our responsibility as practitioners of inbound marketing to coax relevant content out of the client, be it internal or external. Develop content templates – sometimes it helps to develop a template for creating new content. There’s nothing new we can say on our website.

Marketing Websites 60

Marketing Websites Web 2.0 Work Management Buying Cycle 60

Convince & Convert

MARCH 29, 2012

Penn , the Director of Inbound Marketing for enterprise email company WhatCounts. The RSS feed is: [link]. Eric: Yeah, like an aid to help them get there, help them find the answers. When you’ve got a volume of customer requests coming through Twitter, suddenly Twitter’s important.

Enterprise Management 120

Enterprise Management Work Management Marketing Management B2B Thought Leadership 120

Convince & Convert

MARCH 29, 2012

Penn , the Director of Inbound Marketing for enterprise email company WhatCounts. The RSS feed is: [link]. Eric: Yeah, like an aid to help them get there, help them find the answers. When you’ve got a volume of customer requests coming through Twitter, suddenly Twitter’s important.

Enterprise Management 120

Enterprise Management Work Management Marketing Management B2B Thought Leadership 120

Industrial Marketing Today

SEPTEMBER 20, 2010

And the tug-of-war between sales and marketing continues. Business blogs for lead generation Even though business blogging is not widely used in B2B marketing and especially in industrial marketing, it can be very effective as a tool for lead generation. I knew blogging helped, but those numbers are pretty stunning.

Lead Generation 60

Lead Generation Business Blogging Lead Scoring Lead Ranking 60

Hubspot

JANUARY 10, 2012

Because content is such a core part of inbound marketing , the modern marketer has to possess (or develop) a very important ability: content creation. A top notch marketing content creator. With the fast-paced world of inbound marketing and the requirement to publish new content frequently , setting deadlines is a must.

RSS 28

RSS High Quality Lead Content Custom Publishing 28

Hubspot

MAY 21, 2013

If you''re drinking the inbound marketing Kool-Aid and regularly publishing content online, there''s a good chance you may have experienced content theft at one point or another. To help combat the internet thieves of the world, you’ve got to be prepared. After all, you signed up to be a marketer -- not the content police.

Copyright 28

Copyright Top of Funnel DMCA RSS 28

Hubspot

APRIL 12, 2011

Since it's becoming increasingly important for colleges to maintain an effective social media presence to connect with students and alumni, we saw an incredible opportunity. Finding out how many Twitter followers or Facebook likes a school had was a quick Google search away. Determine your list eligibility criteria.

Tips 28

Tips FAQ RSS Social Media 28

Hubspot

OCTOBER 4, 2012

500|5000 Conference on "How to Grow by Leaps and Inbound." To shed light on the impact inbound marketing has had on the growth of these companies overall, we took a look at the marketing effectiveness of all 5,000 companies via our free marketing evaluation tool, Marketing Grader, and the results were fascinating!

Lead Scoring 28

Lead Scoring Lead Ranking Top of Funnel Marketing Automation Services 28

Hubspot

DECEMBER 10, 2010

The Science of Blogging ( #BlogSci ) quickly became a trending topic on Twitter, highlighting people’s strong interest in the subject. Another effective way to attract traffic is by answering questions that your customers are frequently asking (e.g. What has a greater effect on SEO: blog links or link building strategies?

Business Blogging 28

Business Blogging Allocation Business Webinar Metrics 28

Hubspot

APRIL 3, 2013

Then -- somewhere around 2008 -- blogging took a back seat to social media, and all anyone could talk about was platforms like Twitter, Facebook, Foursquare and, yes, even MySpace. By adding social sharing buttons for Facebook, Twitter, LinkedIn, Google+, etc. But remember -- you're distributing helpful content, not a lame banner ad.

Paid Content 28

Paid Content Paid Search Agency Ads Banner Ads 28

Industrial Marketing Today

SEPTEMBER 27, 2010

That starts with helping the customer ask the right questions Great sales people help their customers consider new opportunities to grow their businesses; they help them understand new opportunities to improve performance. Achinta offers his industrial clients marketing for engineers by an engineer. {

Social Media 60

Social Media Social Marketing Media Planning 60

Hubspot

JUNE 9, 2011

Andy Beal joins us for another exciting episode of Inbound Now, HubSpot's social media and inbound marketing podcast ! Andy is the founder of the popular blog Marketing Pilgrim as well as the CEO and founder of Trackur , an online social media monitoring tool. Subscribe to Inbound Now. Klout Score and Influence. "I

Marketing Management 28

Marketing Management Social Media RSS Transparency 28

Biznology

SEPTEMBER 10, 2013

Read more… Fire for effect when you can’t get a bead on your market — What I’ve learned is that if you cannot target your dream customer directly, you can target everyone around him. I call this “fire for effect.” For real effect. My conclusion is that what is holding them back is fear.

Social Media 80

Social Media Social Marketing Media Paid Search Agency 80