KoMarketing Associates

APRIL 21, 2020

According to their statistics, about 50% of respondents have no plans to use AI in their marketing strategies. With AI, most have yet to see practical demonstrations of effectiveness,” said Frank Papsadore, EVP at Advertiser Perceptions. This is 14% more than the 36% of marketers and advertisers who said the same back in April 2019.

Marketing AI 156

Marketing AI Planning Customer Surveys Marketing & Strategy 156

KoMarketing Associates

OCTOBER 29, 2020

Forrester and Google recently published “The Future of Analytics” report, and statistics showed that overall, most marketers (17%) intend to make improving their use of data and analytics the top priority over the next 12 months.

Marketing Report 128

Marketing Report Analytics Forrester Statistics 128

Martech

JUNE 7, 2022

The Forrester study found CX, which hit all-time rating highs last year, is now back down to pre-pandemic levels. The company says that while this may seem small, it is “statistically significant and meaningful in the real world because [it reflects] changes in CX quality for large numbers of customers.”. in 2022 on a 100-point scale.

Forrester 111

Forrester Verticals Business Case Studies 111

Sword and the Script | B2B

JANUARY 23, 2024

Forrester analyst Lori Wizdo wrote those words eleven years ago. All these years later, a new report by 6sense, penned largely by a former Forrester analyst, has come to the same conclusion: when buyers first contact a seller, they are “69% of the way through a buying cycle.”

B2B Thought Leadership 69

B2B Thought Leadership B2B Sales Studies Thought Leadership 69

PathFactory

MAY 2, 2019

That’s the question at the heart of an October 2018 report by Forrester: AI Will Enable B2B Marketers To Deliver Customer-Driven Engagement At Scale. Forrester defines AI as “the umbrella term for a variety of techniques and technologies for collecting, applying self-learning statistical techniques to, and acting on data.”

Forrester 40

Forrester Marketing Report Lead Ranking Work Management 40

Seismic

JANUARY 23, 2019

But according to Forrester , 94% of marketers say they can’t prove a direct correlation to their work and overall success of the organization. That statistic doesn’t reveal some great weakness in marketers; there is no underlying laziness or shiftiness that explains the lack of insight. of those are said to be effective.

Effectiveness 64

Effectiveness Planning Enterprise Management Correlation 64

Only B2B

MARCH 20, 2024

This statistic, highlighted in a Forrester Research report, underscores the crucial role of lead qualification in B2B marketing. Forrester Research reports that companies that nurture leads can generate up to 50% more sales at about 33% less cost than competitors.

High Quality Lead 62

High Quality Lead Lead Ranking Marketing Qualified Leads MQL 62

Vidyard

MARCH 11, 2016

Forrester has been following marketers to ask them how those efforts were going, and the answer is… not so well. “Only two of the 17 choices were rated as highly effective by even 47% of respondents. The post No marketing tactic works well Forrester says, it’s all about strong content appeared first on Vidyard.

Forrester 50

Forrester Tactics Paid Search Agency Advertising Agencies 50

Zoominfo

JUNE 11, 2021

These statistics should not discount the lost businesses during COVID.) Cold calling has become even more effective because … cell phones are right there next to [prospects]. Research analyst firm Forrester pegged increased use of videos by sales teams as a trend for 2021. By comparison, from 2018 to 2019, there was a 0.3%

Zoominfo 130

Zoominfo Cold Calling Intent Signal Work Management 130

Zoominfo

JUNE 11, 2021

These statistics should not discount the lost businesses during COVID.). Cold calling has become even more effective because … cell phones are right there next to [prospects]. Cold calling has become even more effective.” — Zach Stoia, account executive, ZoomInfo. By comparison, from 2018 to 2019, there was a 0.3% Source: U.S.

Zoominfo 130

Zoominfo Cold Calling Intent Signal Marketing & Strategy 130

KoMarketing Associates

DECEMBER 12, 2017

The main reasons for this increase can be attributed to the realization of B2B marketers that lead generation just doesn’t work as effectively as it seems. Forrester research shows that less than 1 percent of leads turn into customers. What was the most interesting statistic/finding in the report to you?

Account Based Marketing 177

Account Based Marketing Planning ABM Forrester 177

B2B Marketing Directions

DECEMBER 20, 2020

Last year, Google published a white paper that addressed three of the most important - and still unsolved - challenges relating to the measurement of marketing effectiveness. Unified methods: a theory of everything" At present, there are two main methods for measuring the effectiveness of marketing and advertising programs.

Multi-Touch Attribution 98

Multi-Touch Attribution Advertising Agencies Forrester Paid Search Agency 98

Only B2B

JULY 5, 2023

As we enter 2023, it is crucial to adapt to the evolving nature of B2B demand generation and discover effective strategies to generate demand and engage target audiences. According to LinkedIn , 92% of B2B marketers include LinkedIn in their digital marketing mix, making it a valuable platform for B2B demand generation.

Demand Generation 62

Demand Generation Demand Sales Qualified Leads Account Based Marketing 62

Oktopost

OCTOBER 8, 2023

In fact, statistics reveal that 63% of leads who inquire about your company won’t make a purchase for at least three months, and another 20% will take more than a year to complete the sales cycle. In this article, we’ll explore four strategies to effectively nurture prospects through the sales cycle so you can close more deals.

Top of Funnel 132

Top of Funnel Marketing Management Buyer's Journey Sales Cycle 132

Martech

JULY 25, 2022

Seventy-one percent of B2C marketing executives expected that demonstrating the value of marketing to the CEO, CFO and the board would be “very challenging” or “extremely challenging” in 2022, a Forrester survey found. The dawn of digital media promised a brighter future.

Marketing Attribution 110

Marketing Attribution Enterprise Management Work Management Marketing Management 110

Porch Group Media

JANUARY 14, 2023

The Importance of Email Personalization Email personalization is not just a “nice to have” feature but is key to the effectiveness of your campaigns. Email Personalization Statistics Campaigns that use email personalization perform better overall. What Email Personalization Strategies are Most Effective?

Email Campaigns 98

Email Campaigns Personalization Campaigns Marketing & Strategy 98

EveryoneSocial

JULY 31, 2018

In fact, being the most effective at your efforts requires your organization to focus heavily on content research. In this post, we’ll cover what content research exactly means, why it matters for your business and some steps on how you can approach content research effectively. What is Content Research? Here Are 8 Reasons Why.

Research 79

Research Effectiveness Brand Identity Branding 79

B2B Digital Marketer

MARCH 14, 2024

Bridging Strategy and Technology Gaps Navigating the Marketing Labyrinth In a digital era where the marketing technology landscape is more complex than ever, deciphering the most effective strategies and tools can feel like navigating a labyrinth. This approach allows you to identify potential issues and make necessary adjustments.

Planning 52

Planning Marketing Management Allocation Marketing & Strategy 52

Only B2B

JUNE 19, 2023

By harnessing BANT qualified leads, businesses can optimize their sales process, allocate resources effectively, and focus efforts on prospects exhibiting the necessary criteria. A study by Forrester Research found that companies that excel at lead nurturing generate 50% more sales-ready leads at a 33% lower cost per lead.

Sales Qualified Leads 62

Sales Qualified Leads High Quality Lead Lead Ranking Marketing Qualified Leads 62

KEO Marketing

MARCH 30, 2017

Based on a wide variety of research data points, and what we know from working with successful B2B clients for many years, the digital strategies that consistently rank at the top for effective B2B lead generation are: Email marketing. Email marketing is still a top-converting method of effective lead generation. Content marketing.

Lead Generation 48

Lead Generation Lead Scoring Lead Ranking Marketing Qualified Leads 48

Contently

MARCH 31, 2017

Back in 2015, technology market researcher Gartner published a statistic that sent waves throughout the marketing world: By 2018, companies that have “fully invested in all types of personalization” will outsell companies that have not by 20 percent. One thing is clear: Personalization works.

Personalization 166

Personalization Account Based Marketing Content Marketing Gartner 166

Sharpspring

JUNE 9, 2017

A few revealing statistics about the importance of customer support: 54% of millennials will stop doing business because of poor customer service. 77% of people say that valuing their time is the most important thing a company can do to provide them with good service. – Forrester Research. . – Conversion. Julie Bernard, Macy’s.

Advertising Channels 54

Advertising Channels Effectiveness Top of Funnel Marketing & Strategy 54

ANNUITAS

AUGUST 5, 2014

Perhaps this is the problem with so many organizations and their inability to be effective with Demand Generation and Content – according to a study we conducted here at ANNUITAS of enterprise B2B organizations, only 2.8% of organizations claimed they are effective at achieving their goals. Pretty anemic!

Top of Funnel 100

Top of Funnel Forrester Marketing Funnels B2B Sales 100

KoMarketing Associates

NOVEMBER 10, 2021

Designing an effective B2B social media marketing strategy, however, is no easy feat. To be effective, brands must develop a data-backed strategy, create an appropriate budget, and measure their success. This post outlines key statistics to help you focus on what matters in B2B social media marketing. More than 3.6

Social Media 276

Social Media Budget Programs Cost Per Thousand Statistics 276

Content4Demand

SEPTEMBER 24, 2021

Although there are few B2B statistics published in this area, B2C companies have a similar struggle with personalization. Forrester conducted personalization research that found that even companies whose personalization processes and approach are immature still see benefits. We treat it as powering the MQA.

Intent Data 78

Intent Data Top of Funnel Intent Lead Ranking 78

Contently

MAY 17, 2017

Numerous studies and statistics prove that video works. In fact, Forrester Research found that videos were 50 times more likely to receive an organic first page ranking than traditional text pages. Let’s play a little game. Can you guess what year this lede is from? That’s a pretty impressive stat!

Customer Surveys 121

Customer Surveys Video Marketing Planning Work Management 121

Oktopost

JANUARY 5, 2021

We are all familiar with such statistics from people much smarter than I am, the likes of CEB, Forrester and Gartner. Some more interesting statistics: of the 7.81 Statistically, social media is the third largest engagement channel outside of the corporate website and email. billion, are active social media users.

Buyer Personas 132

Buyer Personas Top of Funnel Enterprise Management Marketing Budget 132

ClickZ

SEPTEMBER 27, 2019

In a nutshell, marketing orchestration technology helps companies improve coordination of the marketing workflow so businesses can build effective marketing campaigns and content. Roth emphasized this point by presenting some key statistics from top research firms including the CMO Council, Forrester and Gartner.

Digital Asset Management 63

Digital Asset Management Top of Funnel Enterprise Management Work Management 63

KoMarketing Associates

MARCH 24, 2014

Since Twitter has significant effects on business in the social space, we’ve taken the time to identify twelve B2B companies that are effectively managing their Twitter profiles by looking at not only the number of followers they have, but taking a deeper dive into effective tactics they’ re using to drive engagement.

Ideal Customer Profiles 120

Ideal Customer Profiles Profiling Work Management Twitter 120

PureB2B

MAY 30, 2022

Sales enablement is a continuous business development discipline that equips salespeople with the process, tools, and content to help them sell more effectively. According to statistics, sales enablement’s adoption ballooned by a whopping 343% over the past five years. Common Challenges for SDRs. Offer Better Coaching.

Ideal Customer Profiles 48

Ideal Customer Profiles Top of Funnel Product Work Management 48

Golden Spiral

MARCH 10, 2022

A Statistic to Cite. If you can craft a statistic about how your solution improves your customer’s business or patient’s outcome that sticks in your prospect’s mind, you are bound to be discussed or quoted. My favorite is “concreteness,” the process of comparing your statistics to items, places, or icons your audience knows well.

Word of Mouth 62

Word of Mouth Case Study Case Studies Stats 62

Mereo

APRIL 21, 2022

But Oakland Athletics leadership had applied this statistical approach with such success and commitment, this once-underdog baseball team made the playoffs for four straight seasons. Successful cultural and process adoption comes down to steadfast leadership, organizational alignment and effective sales enablement. GROW INTELLIGENTLY.

Organization 41

Organization Peer-to-peer Cross-Selling Ideal Customer Profiles 41

Content4Demand

APRIL 9, 2021

AI-powered lead scoring can help you is really your effectiveness on the red and the yellow,” said Olcay. “It This allows companies to effectively route the leads to the sales teams before they fill out a form or raise their hand.”. Republished with permission from Demand Gen Report.

Lead Ranking 69

Lead Ranking Lead Scoring Marketing AI Sales Qualified Leads 69

Only B2B

FEBRUARY 16, 2022

Before making a purchase decision, 74% of business purchasers conduct research online, says Forrester. You should analyze the statistics of your competitors’ target audiences. One of the most effective B2B lead generation tactics is content marketing and syndication. Source: Grand View Research. Elevate Your Content.

Lead Generation 118

Lead Generation Marketing Budget Generation Webinar Metrics 118

seo.co

JANUARY 10, 2022

According to Forrester , in 2021, the customer service interactions via digital avenues are projected to increase by 40%. Forrester also anticipates that, on average, the digital brand channels numbers will surge from 8 to 11. Video marketing is one of the most effective ways to inform customers about your products and services.

Marketing AI 98

Marketing AI Trends Work Management Marketing Management 98

Televerde

JANUARY 30, 2018

If you remember from the first post, a Forrester survey attributes superior results to companies that employ modern marketing techniques: ? The alternative—inside sales—costs 40-90% less, according to the Harvard Business Review, and can be incredibly effective. 2] Megan Heuer, “Three Myths of the ‘67 Percent’ Statistic.”

Lead Ranking 67

Lead Ranking Lead Scoring Lead Qualification Forrester 67

Martech Advisor

APRIL 6, 2020

This secret power can help marketers create more effective email campaigns and start selling in a smarter way by scrutinizing the data of email subscribers and website visitors. Forrester surveyed 579 marketing decision-makers to help you answer this question. Understanding the Basics of Predictive Analytics.

Analytics 112

Analytics Marketing AI Email Marketing Planning 112