Writing on the Web

AUGUST 8, 2012

In a recent survey done by the social media branding firm BRANDfog , respondents said that CEOs and other company leaders who use platforms like Twitter effectively are regarded more highly by customers and their employees. Metric systems should be developed in order to determine the effectiveness of social media in business activity.

Business 100

Business Social Media Social Networks Linkedin 100

Writing on the Web

OCTOBER 21, 2015

If aim to get found, get known, and get clients from a business blog, you must write effective posts that offer solutions for your readers. I believe a blog is a powerful client magnet when done the smart way. It reverses the client chase. Content is key , of course.

Blogger 100

Blogger Business Blogging Webinar Metrics Consulting 100

Writing on the Web

APRIL 27, 2016

This is the fifth element in the CAST system for effective blog content : C ontent (compelling). There are many easy-to-use blogging analytics tools out there, but the really successful bloggers know their results and tailor their blogs accordingly. A ssets (free). S ocial Media.

Business Blogging 100

Business Blogging Analytics Lead Scoring Lead Ranking 100

Writing on the Web

OCTOBER 28, 2011

These three goals for your content marketing are required if you want to write stuff that is effective to attract prospects, and get them interested and primed for making a purchase or other desired action. This is the third fundamental building block for establishing an effective marketing message.

Content Marketing 100

Content Marketing Content Trigger Marketing Marketing 100

Writing on the Web

NOVEMBER 28, 2012

There are some instances when written posts are far more effective than an infographic. If you’re trying to tell a story in some way or another, the written word is more effective. Get Your Point Across. You can’t really review a product using an infographic, for instance. This post even, would not work as an infographic.

Landing Pages 100

Landing Pages Loyalty Statistics Internet Marketing 100

Writing on the Web

MAY 12, 2016

Sure enough, a quick reference back to the user manual clearly showed that I was inserting the needle backwards, and not producing the right effect. I’d been doing them all backwards. I put down my work and never went back to that hobby ever again.

Business Blogging 100

Business Blogging Linkedin Twitter Facebook 100

Writing on the Web

MARCH 29, 2011

But a few basic marketing tips apply if you want yours to be effective. But alot can be overlooked with great visuals and special effects. Those are also effective and can be great for connecting personally with thousands of people who feel like they get to know you. A great video can get more eyeballs than a fly.

Video Marketing 100

Video Marketing Digg Sample Small Business Marketing 100

Writing on the Web

NOVEMBER 23, 2010

HootSuite also keeps track of all of the keywords that you have been focusing on so that you can manage the SEO end of your social media campaign more effectively.

Twitter 100

Twitter Enterprise Management Content Marketing Marketing Management 100

Writing on the Web

APRIL 13, 2016

We’ve been writing about the CAST system for effective blog content: C ontent (compelling). A Note from Patsi: This week’s guest post is about social media and it’s really important. Because if you want to engage your business blog readers and grow your reader base, you need to use social media. A ssets (free). S ocial Media.

Social Media 100

Social Media Blogger Media Ideal Customer Profiles 100

Writing on the Web

JUNE 16, 2015

These smart professionals understand the effectiveness of blogs, but blogging is not without challenges: figuring out what blog topics to focus on, conducting appropriate research, writing great content, and ensuring it has been optimized for search engines.

Generation 100

Generation Keywords Adwords SERP 100

Writing on the Web

SEPTEMBER 6, 2016

Include a subscribe link in the body of your email, and invite your reader to forward it to others with effective feedback/forwarding options. Testimonials: Put on a separate, stand alone page and include a link. Or put in a side-bar. Make it easy for readers to subscribe. Automatic unsubscribe instructions.

Newsletter 100

Newsletter Design RSS Template 100

Writing on the Web

MARCH 13, 2013

If your content is written by someone who’s not a professional freelance writer and isn’t trained to effectively write for the web, it’s usually fairly obvious. For small businesses, it’s often the owner or an employee who takes charge of producing and updating the website and blog content. And that can often be a poor decision.

Small Business Marketing 100

Small Business Marketing Content Marketing Business Content 100

Writing on the Web

FEBRUARY 24, 2014

Shocking/startling statements can be very effective, especially if they challenge conventional wisdom. Personal stories are always attention grabbers, but make sure they are real, emotional and relevant to your message. Make other people your story’s heroes, not yourself. Ask powerful questions, particularly “why” and “how.”

Custom Publishing 100

Custom Publishing Tactics Buy Tips 100

Writing on the Web

SEPTEMBER 1, 2010

My background in psychology has been essential in learning how to write effective content for a business blog. The most difficult thing in learning to write effective content for any business is making the leap from purely intellectual writing to emotional writing. I’m acutely aware of possible reactions from readers.

Content Marketing 100

Content Marketing Trigger Marketing Digg Content 100

Writing on the Web

AUGUST 21, 2014

In the world of direct marketing, these classics have proven themselves to be effective in getting people to read and buy. Finding the __That is Uniquely You. Good News for __. How to Bounce Back from __. 7 Classic “List” Headlines.

Business 100

Business Sample Business Blogging Budget Programs 100

Writing on the Web

SEPTEMBER 19, 2016

Here are five things you must do to manage your email list effectively: How do you currently manage your contacts? Sending newsletters with relevant useful information is a great way to keep connected, but it needs to be done as efficiently as possible. Creating a newsletter email list is no exception.

Work Management 100

Work Management Marketing Management Newsletter Vendors 100

Writing on the Web

OCTOBER 13, 2010

These three goals for your content marketing are required if you want to write stuff that is effective to attract prospects, and get them interested and primed for making a purchase or other desired action. This is the third fundamental building block for establishing an effective marketing message.

Content Marketing 100

Content Marketing Content Digg Buzz 100

Writing on the Web

MAY 10, 2015

Then I read this in Simon Sinek’s beautiful book, Start with Why : “For values or guiding principles to be truly effective they have to be verbs. We should write authentically, from the heart, and connect with readers on an emotional level. Yikes, that could mean a lot of things. It’s not ‘integrity,’ it’s ‘always do the right thing.’

Newsletter 100

Newsletter Act-On Custom Publishing Education 100

Writing on the Web

JANUARY 8, 2014

You, however, as an expert who is steeped in theory and knowledge about what works, will want to actively promote and even sell your services as the one true answer (or at least a really special and effective one). And this is where you exercise restraint.

Blast Campaigns 100

Blast Campaigns Paid Search Agency Advertising Agencies Course 100

Writing on the Web

MAY 18, 2011

Here’s what’s important about publishing video on your sites: Your business can get quick, effective search engine results that used to take months or even years to achieve, all for next to nothing to produce (you don’t need to buy expensive equipment and hire a producer).

Video Marketing 100

Video Marketing Content Marketing Digg Ideal Customer Profiles 100

Writing on the Web

MAY 16, 2011

Your business can get quick, effective search engine results that used to take months or even years to achieve, all for next to nothing to produce. How to brand your channel to effectively promote your business. Register here to reserve your seat and receive the access link: [link]. How to find subscribers and friends for your channel.

Webinar Metrics 100

Webinar Metrics Video Marketing Content Marketing Digg 100

Writing on the Web

JANUARY 13, 2014

But do so wisely and in the service of writing effectively for your readers. As interesting as you may be, let’s be frank: readers care more about themselves than you. By all means, put as much of your own personality, charm, wit, and intelligence into your book and tell your own stories. Keep the focus on your readers.

Act-On 100

Act-On Tagging Order Practices 100

Writing on the Web

AUGUST 13, 2014

Newt Barrett and Joe Pulizzi in their book Get Content, Get Customers , say this: “Perhaps a better way to judge the effectiveness of a content plan is to analyze return on objective , ROO…ask the question, ‘One year from today, how will you know whether or not the project was successful?

Content Marketing 100

Content Marketing Planning Content Landing Pages 100

Writing on the Web

DECEMBER 12, 2011

Undoubtedly, you could learn how to write more effectively for the web. It’s surprisingly easy and cost effective to outsource your business and lawyer blogging. But why bother? Your time and resources are extremely limited. You must husband them for the crucial tasks of operating your core business. It’s hard to keep up your blog.

Business Blogging 100

Business Blogging Business Blogger Work Management 100

Writing on the Web

OCTOBER 31, 2012

That’s important but it’s a side-effect of doing Content Marketing right. Why should you be writing and publishing blog posts and Web content for your business? No, it’s not because of search engines in order to get indexed and found.

Sample 100

Sample Comparison Custom Publishing Business Blogging 100

Writing on the Web

FEBRUARY 4, 2016

In order to effectively market your content, you need to use keywords. It is all about giving enough value to your readers and not just making them follow your course for nothing. This is one of the reasons why some websites found themselves in darkness after upgrades to major search engines. Content marketing uses SEO keywords.

SEO 100

SEO Content Marketing Paid Search Agency Advertising Agencies 100

Writing on the Web

APRIL 16, 2011

What’s the least time-consuming, most effective way to build up your web presence? Did you know there are time-saving and very effective ways to blog? For that matter: Why are so many e-newsletters not getting read ? What do many smart professionals f orget to do in their online marketing ?

Webinar Metrics 100

Webinar Metrics Tips Content Marketing Digg 100

Writing on the Web

NOVEMBER 22, 2010

Here’s a little review of steps involved in writing and publishing a blog post: Once you have written the body of the post, it’s time to check for effectiveness: Before you publish, here are a few smart things to check for: And now you are ready for important final steps… What is missing here?

Top of Funnel 100

Top of Funnel Content Marketing Digg Content 100

Writing on the Web

JANUARY 19, 2012

Here’s a checklist for reviewing your 2011 content marketing results so you can know where to spend your time and energy in 2012: What were your most effective blog posts in terms of numbers of page views? (Photo courtesy Rawich/ FreeDigitalPhotos.net ). Which posts generated the most comments?

Planning 100

Planning Marketing Plans Content Marketing Content 100

Writing on the Web

JANUARY 26, 2012

It’s brief and to the point: Notice the headline, Be More Effective in Work and in Life. The old code behind it wasn’t effective in being picked up by the crawlers. **I I think this site does a good job because it’s about the outcomes and benefits of coaching. That is a primary outcome of coaching.

Marketing Websites 100

Marketing Websites Content Marketing Content Case Study 100

Writing on the Web

FEBRUARY 7, 2011

Undoubtedly, you could learn how to write more effectively for the web. It’s surprisingly easy and cost effective to outsource your business and lawyer blogging. But why bother? Your time and resources are extremely limited. You must husband them for the crucial tasks of operating your core business. It’s hard to keep up your blog.

Business Blogging 100

Business Blogging Business Blogger Digg 100

Writing on the Web

MARCH 6, 2013

What can you do that’s time and cost effective, and fun? Well, I think it’s a great idea. But let’s say you don’t have the kind of money required to hire your own brain coach. 3 Steps to Cognitive Fitness for Writers. Here are a few suggestions, and how I’ve personally tried them out. Step outside your field.

Content Marketing 100

Content Marketing Planning Content Blogger 100

Writing on the Web

AUGUST 2, 2010

I believe this is important stuff for any professional who wants an effective online presence. The most effective content marketing occurs with a mixture of both rational and emotional tactics. As a journalist-turned-psychologist, turned-online-content-marketer, you might imagine that these issues keep me up at night … or not!

Trigger Marketing 100

Trigger Marketing Copywriting Digg Urgency Marketing 100

Writing on the Web

AUGUST 29, 2012

What makes for effective content marketing? But unless you know what your audience wants, you’re shooting in the dark. They won’t stay. Click and bye-bye. So how do you keep them on your site to read your stuff? Therefore your content needs to trigger an action.

Ning 100

Ning Content Marketing Wikipedia Work Management 100

Writing on the Web

NOVEMBER 8, 2011

New marketing trends moving away from advertising to content marketing will mean that a better understanding of the brain will allow us to be more effective in gaining readers’ attentions, making an emotional impact and getting our messages encoded into memory. Related posts: Neuromarketing Books for Marketing to Brains.

Ning 100

Ning Trigger Marketing Copywriting Paid Search Agency 100

Writing on the Web

MAY 2, 2011

It’s brief and to the point: Notice the headline, Be More Effective in Work and in Life. The old code behind it wasn’t effective in being picked up by the crawlers. **I I think this site does a good job because it’s about the outcomes and benefits of coaching. That is a primary outcome of coaching.

Marketing Websites 100

Marketing Websites Content Marketing Content Case Study 100

Writing on the Web

MARCH 19, 2015

I got an email from a colleague that said something to the effect that every business should have a blog, and any idiot could get a blog published in about an hour. In 2004 I had been working online for 5 years, doing okay, but not really. I took the challenge, half-way expecting to prove her wrong. 4, 2004.

Storytelling 100

Storytelling Internet Marketing Online Marketing Order 100