Remove effective

WriteSpark

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Decision Makers Like Details

WriteSpark

I once participated in a focus group to evaluate the effectiveness of sales materials produced by an insurance company. The group included people of diverse professions, ages, and life experience. The group's choice?

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Decision Makers Like Details

WriteSpark

I once participated in a focus group to evaluate the effectiveness of sales materials produced by an insurance company. The group included people of diverse professions, ages, and life experience. The group's choice?

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Your SMEs are tasked with more writing, but should they actually do it?

WriteSpark

They may lack the knowledge and skill necessary to be confident, efficient, and effective when writing marketing content. A cost-effective solution to these challenges is using an experienced technical copywriter to help your SMEs develop their blog posts, white papers, technical articles, and Web content. Copywriting Help for SMEs.

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Your SMEs are tasked with more writing, but should they actually do it?

WriteSpark

They may lack the knowledge and skill necessary to be confident, efficient, and effective when writing marketing content. A cost-effective solution to these challenges is using an experienced technical copywriter to help your SMEs develop their blog posts, white papers, technical articles, and Web content. Copywriting Help for SMEs.

SME 120
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How Services Firms Grow with Online Marketing (Guest Post)

WriteSpark

However, these services aren't often the focus of guidance for effective marketing. How do average and high growth firms judge the tools’ effectiveness? How does a panel of experts evaluate the tools’ effectiveness? However, that does not necessarily mean these tools are being used effectively. Focus on Online Tools.

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How Services Firms Grow with Online Marketing (Guest Post)

WriteSpark

However, these services aren''t often the focus of guidance for effective marketing. How do average and high growth firms judge the tools’ effectiveness? How does a panel of experts evaluate the tools’ effectiveness? However, that does not necessarily mean these tools are being used effectively. Focus on Online Tools.

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White Papers: Refresh or Write Fresh?

WriteSpark

In any case, refreshing a white paper--or any other marketing content--can be a cost-effective effort that expands the return on your original marketing investment and extends it well into the future. What are your criteria for refreshing a white paper or other marketing content?

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