Smashmouth Marketing

JULY 24, 2019

Whether an internal team or a third party vendor, if the reps are incentivized to produce Quality appointments, the cost per pipeline opportunity can be as high as 14% more effective. In an appointment setting program, this is due primarily to cancel rates, rejection rates, and the overall quality of the meeting.

Marketing Management 113

Marketing Management Leads Lead Marketing Qualified Leads 113

Smashmouth Marketing

APRIL 1, 2010

Measuring the effectiveness of lead gen programs is always at the top of a demand gen expert's list of priorities. Of their initial meetings with vendors, 58% were by phone and of those, 69% were "effective." I've done it before; in fact, a majority of 2007 through 2009 was spent effectively selling with phone relationships.

Lead Gen 100

Lead Gen Leads Lead Marketing Qualified Leads 100

Smashmouth Marketing

JULY 24, 2019

Whether an internal team or a third party vendor, if the reps are incentivized to produce Quality appointments, the cost per pipeline opportunity can be as high as 14% more effective. In an appointment setting program, this is due primarily to cancel rates, rejection rates, and the overall quality of the meeting.

Sales Qualified Leads 100

Sales Qualified Leads High Quality Lead Marketing Management Leads 100

Smashmouth Marketing

DECEMBER 8, 2010

While inbound strategies are effective, augmenting them with outbound marketing strategies can add to that success. Where else do you go when you're looking for great advice on how to do inbound marketing and outbound marketing more effectively? Where do you turn? Let us know! Photo Credit: laughlin via Flickr.

Inbound Marketing 100

Inbound Marketing Lead Qualification Marketo Marketing & Strategy 100

Smashmouth Marketing

APRIL 6, 2010

Lead Gen Tip for Q2: Face Time and an article from last year, C Level Prospects: Make Your First Appointment by Phone , can be summarized with two bullet points: Introductory sales appointments are effective if done by phone, and executive level prospects are more willing to do first meetings by phone Second meetings are more effective if done face-to-face (..)

Vendors 100

Vendors Lead Gen Purchase B2B Sales 100

Smashmouth Marketing

AUGUST 31, 2009

Mike: Has HP implemented any specific tools or strategies to improve sales effectiveness and tracking, sales enablement and in general, make your field force more productive? It's proved very effective. It's really about effective communication. Let me explain.

Conference 100

Conference Forecasting B2B Thought Leadership Thought Leadership 100

Smashmouth Marketing

AUGUST 31, 2009

Mike: Has HP implemented any specific tools or strategies to improve sales effectiveness and tracking, sales enablement and in general, make your field force more productive? Its proved very effective. Its really about effective communication. Let me explain.

Conference 100

Conference B2B Thought Leadership Forecasting B2B Sales 100

Smashmouth Marketing

AUGUST 8, 2010

He didn’t get that what made the original movies was story, not special effects. Sure, the newer movies had better effects, but the end result was miserable. To fans of the original trilogy, Lucas fell woefully short with Episodes I-III.

B2B 100

B2B Word of Mouth Twitter B2B Sales 100

Smashmouth Marketing

JUNE 11, 2010

The New Rules of Marketing and PR, 2nd Edition - David Meerman Scott's book on completely changing the way marketing and PR is handled effectively today. their web behavior) is on point and is sure to help shape readers' effectiveness in their chosen professions. This book is a Marketing 401 class in 320 pages. Pick this one up.

B2B Sales 100

B2B Sales B2B Marketing Emarketing B2B 100

Smashmouth Marketing

AUGUST 23, 2013

The effective value of leads deteriorates every hour after they submit a form. Don''t assume they are all orders ready to be had. Don''t waste your time on mickey@mouse.com. Once you have your ducks in a row, call them. If they don''t answer, email them.

Cold Calling 100

Cold Calling Hubspot Lead Scoring Lead Ranking 100

Smashmouth Marketing

MAY 26, 2010

Use LinkedIn Effectively Your Network News Keep LinkedIn Clean With all the momentum, I thought I would share another LinkedIn tip, use Google to search the public profiles. Although I love taking a little credit, his recent articles have been full of LinkedIn Goodness. If contacts aren't in your network, they will still show up!

Lead Gen 100

Lead Gen Linkedin Google Tips 100

Smashmouth Marketing

MARCH 19, 2009

I woke up this morning to these three tweets relating to @nivenor1 's recent market2lead blog post titled: The SCOTSMAN vs. BANT for Effective Lead Management nivenor1 : New post about BANT vs. The SCOTSMAN on our blog [link] , now its off to Guatemala for 10 days! Do you agree? is all about the Buy Cycle not the Sales Cycle.

Lead Scoring 100

Lead Scoring Lead Ranking Market2Lead Leads 100

Smashmouth Marketing

MARCH 9, 2009

I woke up this morning to these three tweets relating to @nivenor1 's recent market2lead blog post titled: The SCOTSMAN vs. BANT for Effective Lead Management. brianjcarroll : Read post by @nivenor1 : SCOTSMAN vs. BANT for Effective Lead Management asserts "BANT" isn't enough. Do you agree?

Lead Scoring 100

Lead Scoring Lead Ranking Market2Lead Leads 100

Smashmouth Marketing

JULY 19, 2010

For Those About to Rock.Show Up First - Paul Castain, sales trainer and sales blogger at Paul Castain's Sales Playbook , wrote a great article that shares 13 tips on how effective sales people can "show up" and get found, all while weaving Slash and George Lopez into the mix. People like Slash understand that they need to be seen.

Demand 100

Demand B2B Blogger B2B Sales 100

Smashmouth Marketing

JUNE 5, 2009

Measure the effectiveness of campaigns. Our philosophy with LeadLander is to put valuable lead and prospect information into the hands of sales people as quickly, simply, and cost-effectively as possible without the requirement to spend time and effort on implementation, administration, and other services.".

Leadlander 100

Leadlander Jigsaw Marketing Analytics Tools Stats 100

Smashmouth Marketing

JUNE 3, 2009

Measure the effectiveness of campaigns. Our philosophy with LeadLander is to put valuable lead and prospect information into the hands of sales people as quickly, simply, and cost-effectively as possible without the requirement to spend time and effort on implementation, administration, and other services.".

Leadlander 100

Leadlander Jigsaw Marketing Analytics Tools Stats 100

Smashmouth Marketing

MARCH 16, 2010

It's an effective alternative to other disaster recovery plans. Consider outsourcing as part of your business continuity plan. Have a vendor ready to turn on at a moment's notice. Is your team able to work remotely as Green Leads did? What about a business disaster? Parting shot.

Lead Gen 100

Lead Gen Lead Ranking Leads Lead 100

Smashmouth Marketing

FEBRUARY 15, 2010

Guest authored by Jill Konrath, who wrote the book Selling to Big Companies , it suggested language for more effective voice messages. , focused on turning a bland, salesy voicemail into a compelling voicemail.

Marketing Strategy 100

Marketing Strategy Marketing & Strategy Amazon Traffic 100

Smashmouth Marketing

OCTOBER 1, 2009

For years we've been able to sort our lists by time zone, but what if we could tune it even further and optimize the effectiveness our day using the MIT stats? For many reps, unless territory comes into play, lead gen exists in a three-time-zone map. Layer the times together and stagger them for time zone.

Lead Generation 100

Lead Generation Tips Generation Leads 100

Smashmouth Marketing

OCTOBER 1, 2009

For years we've been able to sort our lists by time zone, but what if we could tune it even further and optimize the effectiveness our day using the MIT stats? For many reps, unless territory comes into play, lead gen exists in a three-time-zone map. Layer the times together and stagger them for time zone.

Lead Generation 100

Lead Generation Tips Generation Leads 100

Smashmouth Marketing

OCTOBER 1, 2009

For years we've been able to sort our lists by time zone, but what if we could tune it even further and optimize the effectiveness our day using the MIT stats? For many reps, unless territory comes into play, lead gen exists in a three-time-zone map. Layer the times together and stagger them for time zone.

Lead Generation 100

Lead Generation Tips Lead Gen Generation 100

Smashmouth Marketing

MARCH 1, 2011

You're giving your team valuable insight and a chance to hone their craft, and from that you're going to gain more effective sales reps. On top of that, if you can put them in front of someone they respect, that's even better. Again, you're giving something to get something. This is an area that many sales managers can improve upon.

Telemarketing 100

Telemarketing Training Intent Webinar Metrics 100

Smashmouth Marketing

AUGUST 30, 2009

impacting the effectiveness of sales reps and lead management? The panel on “Customer Engagement Strategies” will highlight how Information Builders and others are aligning their sales and marketing departments for greater revenue success. Mike: Demand gen marketers work hard to generate sales leads, how is Sales 2.0

Conference 100

Conference Top of Funnel Barriers B2B Sales 100

Smashmouth Marketing

AUGUST 29, 2009

impacting the effectiveness of sales reps and lead management? The panel on “Customer Engagement Strategies” will highlight how Information Builders and others are aligning their sales and marketing departments for greater revenue success. Mike: Demand gen marketers work hard to generate sales leads, how is Sales 2.0

Conference 100

Conference Top of Funnel B2B Sales Barriers 100

Smashmouth Marketing

JUNE 15, 2009

require a login,else stay openLast, but my favorite (yes, from me, but it was Karin that said it): damphoux : Karin McEwen, Mathworks: What is the most effective lead gen program? gibt : #mpb2b - hot dog carts out in the wild attract more visitors than clubs behind velvet ropes-do you want cool? the "contact sales" button on a website #mpb2b.

Web 2.0 100

Web 2.0 Blast Campaigns Lead Gen Demand Generation 100

Smashmouth Marketing

JUNE 8, 2009

require a login,else stay open Last, but my favorite (yes, from me, but it was Karin that said it): damphoux : Karin McEwen, Mathworks: What is the most effective lead gen program? #mpb2b gibt : #mpb2b - hot dog carts out in the wild attract more visitors than clubs behind velvet ropes-do you want cool? with special guest.

Web 2.0 100

Web 2.0 Blast Campaigns Lead Gen Demand Generation 100

Smashmouth Marketing

AUGUST 19, 2009

But getting that human being that's raising their hands to talk with you is the ultimate challenge, and inbound marketing certainly makes outbound marketers more effective in this task. In fact, those warm ones have the highest lead scores in most systems.

Inbound Marketing 100

Inbound Marketing Marketing Automation Services Lead Scoring Lead Ranking 100

Smashmouth Marketing

AUGUST 18, 2009

But getting that human being that's raising their hands to talk with you is the ultimate challenge, and inbound marketing certainly makes outbound marketers more effective in this task. In fact, those warm ones have the highest lead scores in most systems.

Inbound Marketing 100

Inbound Marketing Marketing Automation Services Lead Scoring Lead Ranking 100

Smashmouth Marketing

SEPTEMBER 8, 2009

It's all about pipeline hygiene -- efficiency and effectiveness of "co-creating" value with the prospect or customer. In this manner, they earn the right to talk with the senior executive. Mike: What will you be talking about at the conference? Can we have a sneak peek? Selling is dead. The best salespeople today don't sell, they consult.

Conference 100

Conference B2B Sales Paid Search Agency Marketing Prospects 100

Smashmouth Marketing

SEPTEMBER 8, 2009

It's all about pipeline hygiene -- efficiency and effectiveness of "co-creating" value with the prospect or customer. In this manner, they earn the right to talk with the senior executive. Mike: What will you be talking about at the conference? Can we have a sneak peak? Selling is dead. The best salespeople today don't sell, they consult.

Conference 100

Conference B2B Sales Paid Search Agency B2B Marketing 100

Smashmouth Marketing

DECEMBER 26, 2008

Relentless as they are, I'm sure there may be some value in the network effect of just anyone following you. Personally, I see no value in what they are doing (to them), but there is that network effect that someone might find me through them. Or maybe they aggregate addresses before they are disabled, not sure. .):

Social Media 100

Social Media CAN-SPAM Media Lead Gen 100

Smashmouth Marketing

NOVEMBER 30, 2008

Amazon Mechanical Turk is based on the idea that there are still many things that human beings can do much more effectively than computers, such as identifying objects in a photo or video, performing data de-duplication, transcribing audio recordings, or researching data details. So I decided to to load up a database project.

Ethics 100

Ethics Amazon De-duplication FAQ 100

Smashmouth Marketing

NOVEMBER 29, 2008

Amazon Mechanical Turk is based on the idea that there are still many things that human beings can do much more effectively than computers, such as identifying objects in a photo or video, performing data de-duplication, transcribing audio recordings, or researching data details.

Ethics 100

Ethics Amazon De-duplication FAQ 100

Smashmouth Marketing

DECEMBER 20, 2008

Relentless as they are, I'm sure there may be some value in the network effect of just anyone following you. Personally, I see no value in what they are doing (to them), but there is that network effect that someone might find me through them. They are selling something. They are just collecting following/follower numbers.

Social Media 100

Social Media CAN-SPAM Media Twitter 100

Smashmouth Marketing

AUGUST 3, 2009

Whether an internal team or a third party vendor, if the reps are incentivized to produce Quality appointments, the cost per pipeline opportunity can be as high as 14% more effective. In an appointment setting program, this is due primarily to cancel rates, rejection rates, and the overall quality of the meeting.

Marketing Management 100

Marketing Management Leads Lead Marketing Qualified Leads 100

Smashmouth Marketing

AUGUST 3, 2009

Whether an internal team or a third party vendor, if the reps are incentivized to produce Quality appointments, the cost per pipeline opportunity can be as high as 14% more effective. In an appointment setting program, this is due primarily to cancel rates, rejection rates, and the overall quality of the meeting.

Marketing Management 100

Marketing Management Leads Lead Marketing Qualified Leads 100

Smashmouth Marketing

SEPTEMBER 30, 2009

Kim: I think social media can make a difference at the top of the funnel, but it can also be effective throughout. Mike: When it comes to demand generation, do you see social media at the top of the funnel, further down, or throughout? It can be used along with search engine optimization strategies to drive traffic to your site.

Social Media 100

Social Media Lead Gen Lead Scoring Lead Ranking 100