Paul Gillin

JANUARY 12, 2012

Want a low-cost, fun and effective way to reward your most active Facebook contributors? Steal a page from Cisco, whose corporate page is one of the best B2B presences on Facebook. Last year, Cisco started the SuperFan program to recognize its best community members.

Facebook 50

Facebook Cable B2B Cost 50

Paul Gillin

MAY 16, 2012

How effective is the organization at responding to that? Do you have the tools to effectively engage in this dialog? You need to be able to react to requests and to complaints. You turn this thing on and you get hundreds or thousands of dialogs coming in. Social media is not a technical expertise. It’s a cultural expertise.

Business 50

Business Social Media Opinions CMO 50

Paul Gillin

AUGUST 4, 2011

This Is despite the fact that numerous surveys have shown that Facebook is one of the least effective social networks for B2B marketing. EMC doesn’t use Facebook’s wall to much effect, but its purpose seems more promotional than interactive. Intel uses its wall to great effect. On that front, it hits the mark.

Facebook 50

Facebook B2B Marketing Rules Salesforce.com 50

Paul Gillin

JANUARY 26, 2016

The 2015 Annuitas B2B Enterprise study found that only 7.5 % of respondents reported the skill set of marketing personnel was highly effective. Rather, marketers will configure an email campaign and technology will determine the best time and day to deliver the message.” – Brian Neufeld (l.).

Peer-to-peer 50

Peer-to-peer B2B Marketing Trends Sales Qualified Leads 50

Paul Gillin

JUNE 22, 2012

Among the the top problems are measuring effectiveness, juggling data coming in from multiple sources and managing complex business rules. They’re also more likely to be involved in customer service, supply networks and multi-channel marketing. basically, they’re assuming a more central role in business strategy.

Correlation 50

Correlation Research Multi-Channel Paid Search Agency 50

Paul Gillin

NOVEMBER 20, 2013

In my view, such a disclosure effectively invalidates the recommendation. Think of it: If someone recommends a product or company on your Facebook timeline and adds that they were paid to do so, what does that do to the credibility of that recommendation? And I might think less highly of that individual as well.

Paid Search Agency 50

Paid Search Agency Brand Identity Branding Peer-to-peer 50

Paul Gillin

JANUARY 6, 2011

A much more effective strategy is to reach out to the people who already have the audience’s attention and get them engaged. Effective social marketing campaigns require commitment, patience and constant innovation. That was hard to do even three years ago and it’s almost impossible today.

Social Marketing 50

Social Marketing Marketing Analytics Tools Peer-to-peer Paid Search Agency 50

Paul Gillin

OCTOBER 9, 2014

Others, like Oracle and EMC, build software layers around their platforms that effectively embed them into customers’ organizations. Some, like Microsoft and Intel, build formidable distribution networks and use volume discounts to block competition. What’s Really Different about Ello?

Facebook 50

Facebook Social Networks Cross-Selling Network Marketing 50

Paul Gillin

MARCH 1, 2012

The Facebook timeline is an effective counter to Twitter, as is the recently introduced subscribe feature. Google+ introduced circles, so Facebook added lists. It did not, however, try to copy the more expensive concept of Google Hangouts. Better to wait and see on that. Facebook Answers rained on Quora ‘s parade (remember Quora?).

Social Networks 50

Social Networks Twitter API Facebook 50

Paul Gillin

DECEMBER 18, 2012

Most customer attacks don’t go viral, but they can be effective even without big numbers. Just last week a woman who claimed she had been victimized in a contract dispute with a big Canadian retailer took her cause to YouTube and Facebook.

Paid Search Agency 50

Paid Search Agency Word of Mouth Amazon Viral Marketing 50

Paul Gillin

NOVEMBER 16, 2011

Facebook was identified as the most effective tool by a comfortable margin, but Twitter, LinkedIn and video sharing are all creeping up. It should be noted that the majority of respondents to the Constant Contact survey were customers, which means they are already marketing online.

Customer Surveys 50

Customer Surveys Peer-to-peer SMB Business 50

Paul Gillin

JANUARY 16, 2012

Effective deployment strategies demand a mix of promotion, training and tolerance of the adoption strategies that employees choose. When building a collaborative workplace, a “build it and they will come” attitude is a recipe for disappointment.

Peer-to-peer 50

Peer-to-peer Wiki Enterprise Management Communities 50

Paul Gillin

AUGUST 1, 2013

.” A survey of more than 1,100 business and IT professionals in 95 countries – nearly half of which are midmarket businesses – also suggests that data quality is an important variable in the effective use of big data analytics.

Business 50

Business Content Paid Search Agency Analytics 50

Paul Gillin

FEBRUARY 24, 2011

Effective communications is about storytelling. It also reflects the time limitations that developers and engineers themselves often cite as a reason to stay in the shadows. Let’s look at each in order. Tell Stories. Ronald Reagan taught us that.

Trade Show 50

Trade Show Youtube Statistics Social Media 50

Paul Gillin

JULY 9, 2012

I worked at a company that used a similar system, and in the right scenario it’s actually pretty effective. Bloggers have been kicking the crap out of stack ranking since the VF article appeared, but it’s really not as bad an idea as it sounds.

Work Management 50

Work Management Marketing Management Thought Leadership Blogger 50

Paul Gillin

AUGUST 29, 2012

By concentrating on child safety, P&G effectively allied itself with its critics. Accused and accuser were effectively now on the same side. P&G was engaged in a vicious circle of accusation that had transcended diaper rash and become a proxy for helpless consumers versus heartless corporations. That was an important step.

Paid Search Agency 50

Paid Search Agency Advertising Agencies Facebook Customer Satisfaction 50

Paul Gillin

JANUARY 25, 2012

A really effective Facebook presence is an ongoing conversation with lots of questions, challenges and responses. If they accept the offer but don’t share it, it isn’t distinctive enough. A great campaign gets people to connect, accept your offer and share it with their friends.”. Getting people to Like you is just the beginning, of course.

Small Business Marketing 50

Small Business Marketing Facebook Tips A/B testing 50

Paul Gillin

DECEMBER 19, 2011

You managed to hit the nail upon the highest and also defined out the entire thing without having side effect , people could take a signal. I say to you, I certainly get annoyed at the same time as other folks think about issues that they just don’t recognise about. Will likely be back to get more. Manda Alvord.

RSS 50

RSS Wiki Conference Consulting 50

Paul Gillin

JUNE 17, 2010

Recruiters have found that social channels are far more effective in identifying prospective employees than recruitment advertising sources and that prospects came into the hiring cycle with a better understanding and more enthusiasm about the company they were hoping to work for.

Enterprise Management 50

Enterprise Management B2B Marketing Rules B to B 50

Paul Gillin

FEBRUARY 7, 2011

A busy online community has been a remarkably effective engine of growth. But there’s nothing underhanded about CareOne, a nine-year-old company with 700 employees and a philosophy that “There’s no reason to be ashamed of being in debt,” according to Social Media Director Nichole Kelly (right).

Communities 50

Communities Cost per Acquisition Peer-to-peer Work Management 50

Paul Gillin

OCTOBER 21, 2010

AVG Free – I’ve tried a lot of antimalware utilities, but I keep coming back to this unobtrusive yet effective security suite. When I was slammed by a WordPress virus earlier this year, I used Notepad++ to purge hundreds of files of rogue code in a few seconds.

Product 50

Product Co-Registration Webcast Work Management 50

Paul Gillin

MAY 13, 2010

That’s a fine distinction, but it’s critical to conveying an effective message. Messages are often focused on selling a solution rather than solving a problem, but people don’t care about your product; they care about what’s troubling them right now. Focus on results rather than process.

B to B 50

B to B Marketing Websites Work Management Webcast 50

Paul Gillin

SEPTEMBER 8, 2010

Businesses must effectively become integrators because otherwise their customers will do the integration themselves. Any line of business that does not provide the opportunity for clear competitive differentiation should be discarded, the authors say.

Rules 50

Rules Organization Work Management Peer-to-peer 50

Paul Gillin

OCTOBER 31, 2011

Ferrucci : This notion that the collaboration between the health care team, the patient and the computer can result in a more effective diagnostic system as well as one that produces more options. At Google, we learn how to spell from the spelling mistakes of our users. Everyone is well informed about the problems, the possibilities and why.

Barriers 50

Barriers Google Differentiation Research 50

Paul Gillin

FEBRUARY 2, 2012

Sales people don’t effectively follow up on longer-term opportunities. McDade (left) lays equal blame on both parties, concluding that the net effect is “about 95% of generated leads are not effectively pursued by sales.” Each party complains about the other’s incompetence.

Cost per Lead 50

Cost per Lead Sales Qualified Leads PointClear CPL 50

Paul Gillin

JANUARY 16, 2012

Improve forecasting effectiveness. Lotus is effectively replacing the inbox with the social network. We use the power of collaboration to lead transformation to high-quality, cost-effective health care.” Leverage skills and distribute workload. Alistair Rennie at Lotusphere 2012. ” “Kids are the new normal.

Enterprise Management 50

Enterprise Management Work Management Social Networks Ideal Customer Profiles 50

Paul Gillin

JANUARY 24, 2013

A metrics section near the end introduces some new measurement tactics that were unfamiliar to me but which provide a solid foundation for understanding reach and effectiveness. It goes well beyond fans or followers to include factors like SEO effectiveness, interactions, activity and even customer service.

Social Marketing 50

Social Marketing Marketing Management Social Media Youtube 50

Paul Gillin

SEPTEMBER 6, 2011

The Shirky Effect. In effect, Klout pays you to endorse its service by rewarding you with a higher rank. Berry also tweets regularly on behalf of her employer, giving her Twitter account a Klout halo effect that attracts retweets and @replies. The problem is that some of the ratings are nonsense. A Million and One Improvements.

PageRank 50

PageRank Social Networks Wikipedia Ideal Customer Profiles 50

Paul Gillin

APRIL 28, 2011

Storytelling is the oldest form of human communication and the most instinctively effective. They are one of the most effective tools we have to grab a reader’s attention. That little nugget of comparative data validates the point of the story more effectively than any quote from a frustrated administrator ever could.

Classified Ads 50

Classified Ads Tips RSS Storytelling 50

Paul Gillin

OCTOBER 10, 2012

Its Centennial video was outstanding, and it used video very effectively for the whole Watson Jeopardy challenge. We instinctively relate to the experiences of others, and that’s why framing your point in the context of a story is so effective. Here’s one: I like IBM’s customer videos a lot ( example ).

Video Marketing 50

Video Marketing B2B Storytelling Youtube 50

Paul Gillin

JUNE 24, 2010

Not only was the webcast promotion more cost-effective, but it carried a predictable cost of about $1,500 per webcast, compared to the variable cost of the discount. Effective CRM requires discipline to capture every customer contact from initial website visit through sale and continuing with ongoing support.

ROI 50

ROI Paid Content Social Marketing Webcast 50

Paul Gillin

NOVEMBER 28, 2011

Anyone who has children knows that playing is one of the most effective learning techniques humans have. And given access to social networks at work, people will use them to play and waste time. CIOs should not only accept this fact but embrace it. Experimentation unearths ideas that have practical applications.

Lead Ranking 50

Lead Ranking BtoB Business Enterprise Management 50

Paul Gillin

DECEMBER 15, 2010

Wikibon.org did this to great effect this summer, presenting data storage growth in terms of iPads stacked on the playing field at Wembley Stadium. Big graphics are a recent trend and a great way to attract attention. People love to share images that creatively display information in formats that make data easier to visualize.

Eloqua 50

Eloqua Blogger Tagging Display 50

Paul Gillin

AUGUST 9, 2012

The combination of speed and hash tags has made Twitter an effective medium for managing crowds. Another distinguishing – if not unique – value of Twitter is its speed. Messages can be fired off in a few seconds and instantly reach a global audience.

Twitter 50

Twitter Work Management Paid Search Agency Tagging 50