Marketing Craftmanship

OCTOBER 25, 2023

That article not only became the most requested reprint in the history of Best’s Review , and an important part of the sales kit used by Primerica’s part-time agents; the media coverage was also recognized as the catalyst for a significant and sustained increase in term life sales for Primerica, and as an effective tool for recruitment of new part-time (..)

Public Relations 130

Public Relations Paid Search Agency Companies Media 130

Marketing Craftmanship

DECEMBER 22, 2015

A sizeable number of dead and useless blogs are doomed to fail because they lack the economic and human resources required to create and sustain an effective corporate blog. You’re unwilling to provide your blog with the necessary resources.

Allocation 100

Allocation Terms and Conditions Paid Search Agency Enterprise Management 100

Marketing Craftmanship

JULY 8, 2019

Either because your company always views marketing on a “cause & effect” tactical basis, or because marketing triage must be applied quickly to revive an ailing company, the marketing function is given insufficient time to produce tangible results. for the discipline to be effective. Do a Few Things Very Well.

Advertising Mediums 100

Advertising Mediums B2B Marketing B2B Thought Leadership Planning 100

Marketing Craftmanship

FEBRUARY 7, 2017

And firms that understand this market dynamic, and work to build a marketing strategy to address the underlying human issues, can gain market acceptance and compete effectively against larger and better-known competitors. There are a number of tactics you can apply to benefit from this brand-related “halo effect.”.

Paid Search Agency 100

Paid Search Agency Companies B2B Thought Leadership Thought Leadership 100

Marketing Craftmanship

MAY 13, 2020

But marketers who know how to craft an enticing subject line, and who can write effective copy, can break through the clutter. Include the person’s or company’s name in the subject line to distinguish it from spam, for instance. More importantly, remember that long, rambling messages rarely get read.

Blast Campaigns 130

Blast Campaigns Webinar Metrics Lead Scoring Lead Ranking 130

Marketing Craftmanship

DECEMBER 2, 2011

The PR lesson from this tweet heard round the world is that an apology is often the most effective way to limit damage to one’s reputation or brand. For some guidelines on how to apologize correctly, check out Ken Makovsky’s blog post on John Kador’s book, “ Effective Apology.”.

PR 100

PR Twitter Guidelines Press 100

Marketing Craftmanship

NOVEMBER 9, 2018

MYTH #3: A Newsletter is a Cost-Effective Marketing Tactic. If your firm’s traditional and social media marketing tactics do not serve as catalysts to drive Face-to-Face discussions and Word-of-Mouth referrals, then their “cost-effectiveness” can never be measured on a meaningful basis.

Newsletter 113

Newsletter Work Management B2B Thought Leadership Marketing Management 113

Marketing Craftmanship

AUGUST 18, 2017

Armed with Desktop Publishing, many companies failed to grasp that their new technology could not replace professional skills such as graphic design, copywriting, branding and marketing required to produce effective print materials. Believing that this technology is a plug & play solution, rather than a tool to make people more effective.

Marketing Automation Services 100

Marketing Automation Services Sales Qualified Leads Marketing Automation High Quality Lead 100

Marketing Craftmanship

MAY 11, 2016

Either because your company always views marketing on a “cause & effect” tactical basis, or because marketing triage must be applied quickly to revive an ailing company, the marketing function is given insufficient time to produce tangible results. for the discipline to be effective. Do a Few Things Very Well. M arketing.

B2B Marketing 100

B2B Marketing Planning B2B Thought Leadership B2B 100

Marketing Craftmanship

SEPTEMBER 12, 2016

The most effective Thought Leaders seek to manage, rather than control, the conversation. Just to be clear…the most effective Thought Leaders are not in the game for altruistic reasons. Once you’re comfortable in the water, there will be ongoing opportunities to tailor an effective Thought Leadership strategy.

Thought Leadership 100

Thought Leadership Enterprise Management Work Management Opinions 100

Marketing Craftmanship

JULY 1, 2014

For B2B marketers who are too busy to keep up-to-date on every marketing trend and buzzword, here are a few thoughts on all the current noise about the Attention Web : Attention as a marketing asset is not a new concept: Top-of-mind awareness has always served as a cornerstone of effective B2B marketing.

B2B Marketing 100

B2B Marketing B2B Thought Leadership B2B Marketing Management 100

Marketing Craftmanship

MARCH 1, 2015

Either because the company views marketing on a cause & effect tactical basis, or because marketing triage must quickly revive an ailing company, the marketing function is given little time to produce tangible results. Marketing’s success will be based on the quality and effectiveness of a limited number of strategies / tactics.

B2B Marketing 100

B2B Marketing B2B Thought Leadership Planning B2B 100

Marketing Craftmanship

DECEMBER 28, 2016

Even in “blind” competitions, if the basis of an award is subjective, relies on the opinion of a “blue ribbon panel,” or involves any type of voting / scoring system, most competitors will end up wondering why the designated winners were any more innovative, effective, attractive, or otherwise superior to them.

Enterprise Management 100

Enterprise Management Work Management Marketing Management Aggregators 100

Marketing Craftmanship

FEBRUARY 13, 2015

Effective thought leadership can involve a broad range of marketing tactics, but should always be designed to achieve measurable goals; not to simply have people think you’re smart. Investor conferences are high-cost tactics that can be effective for hedge funds. Leverage your firm’s intellectual capital.

Transparency 100

Transparency Thought Leadership Planning Enterprise Management 100

Marketing Craftmanship

NOVEMBER 29, 2013

As a result, effective public relations involves pushing a company’s or client’s agenda (or products and services) without being a pest, and ideally, by being helpful to reporters who are in a position to reciprocate with media coverage. And many newly minted PR people have not been taught the unwritten rules of effective media relations.

Public Relations 100

Public Relations PR Blast Campaigns Press 100

Marketing Craftmanship

JANUARY 10, 2015

Good Reason: Marketing Confusion: Regulators and marketers share equal responsibility for the widespread misunderstanding about what’s considered permissible and effective marketing for hedge funds. Investor conferences are high-cost tactics that can be effective for hedge funds. Most often, that means doing nothing.

Practices 100

Practices Planning Enterprise Management Transparency 100

Marketing Craftmanship

JULY 5, 2016

The most effective tactics involve generating either direct or indirect 3rd party endorsements that support your firm’s credibility. One simple way to benefit from this “halo effect” is to create a quarterly publication that features non-self-serving interviews with these opinion leaders, covering topics of interest to your decision makers.

Marketing Management 100

Marketing Management Service Paid Search Agency Advertising Agencies 100

Marketing Craftmanship

SEPTEMBER 8, 2023

At the same time, they often fail to leverage the strength of their most powerful marketing asset; by not communicating – effectively, consistently, or at all – with their established database of clients, prospects, and referral sources; ideally on a quarterly basis. Notably, this involves hijacking the Buyer’s Journey.

Marketing Management 26

Marketing Management Planning Sales Cycle Advertising Agencies 26

Marketing Craftmanship

SEPTEMBER 21, 2011

The most recent issue of Chief Executive magazine features an insightful piece on “Raising Sales Force Effectiveness,” by the CEO of the Chally Group , and Ohio-based firm that focuses on sales force potential and performance measurement. Do the top 20% really bring in 80% of the bacon?

Rules 100

Rules Loyalty Training Act-On 100

Marketing Craftmanship

JULY 1, 2013

Broadly, if Thought Leadership is a marketing strategy that leverages intellectual capital to engage target audiences, then there are two critical components and issues: Content — What qualifies as legitimate and effective Thought Leadership? Application — How should the content be applied to drive tangible business outcomes?

Thought Leadership 100

Thought Leadership Merchandising B2B Thought Leadership Wikipedia 100

Marketing Craftmanship

MAY 22, 2017

It can also reduce enterprise valuation, and handicap the near-term effectiveness of the company’s new owners; particularly when those new owners are the marginalized employees who intend to grow the business. He was the company’s top rainmaker.)

Enterprise Management 100

Enterprise Management Work Management Marketing Management B2B Thought Leadership 100

Marketing Craftmanship

MAY 7, 2015

Here are some thoughts on how your fund can effectively leverage publicity: More Publicity is Not Better: The term “media mentions” is broadly used by the investment industry to describe publicity, which implies that the sheer volume of exposure is beneficial.

Enterprise Management 100

Enterprise Management Broadcasting Press Linkedin 100

Marketing Craftmanship

MARCH 16, 2013

A company blog is the most effective way to leverage social media. YouTube can be a very effective social media channel for B2B firms. LinkedIn is 3x more effective for demand generation than either Facebook or Twitter. Blog Correctly, or Don’t Have One. They reflect poorly on your brand, and few people will watch them.

Social Media 100

Social Media Media Merchandising B2B 100

Marketing Craftmanship

MARCH 16, 2012

Conversely, because resources are limited, small and medium-sized companies cannot play the same publicity game; to survive, they must demand that PR tactics be cost-effective and accountable. If publicity is designed and managed in a strategic manner, your small business can compete effectively against companies of any size.

Merchandising 100

Merchandising PR Lead Scoring Lead Ranking 100

Marketing Craftmanship

AUGUST 31, 2018

B2B firms that are most successful in consistently making the short list apply the following disciplines: STRONG CRM — Effective database management is essential for firms that are serious about communicating with clients, prospects and referral sources. If you’re not on the short list, you’re not in the game.

Work Management 100

Work Management Marketing Management Marketing Automation Services CRM 100

Marketing Craftmanship

JANUARY 16, 2013

Website effectiveness requires ongoing attention to visitor traffic analytics and search engine optimization. Over the course of this six-month campaign, which effectively combined two marketing tactics—media exposure and direct mail—this accounting firm netted two new pharmaceutical industry clients.

Tactics 100

Tactics B2B Marketing CPA Cost per Acquisition 100

Marketing Craftmanship

MARCH 21, 2014

MYTH #3: A Newsletter is a Cost-Effective Marketing Tactic. If your firm’s traditional and social media marketing tactics do not serve as catalysts to drive Face-to-Face discussions and Word-of-Mouth referrals, then their “cost-effectiveness” can never be measured on a meaningful basis.

Newsletter 100

Newsletter Marketing Mix Word of Mouth B2B Thought Leadership 100

Marketing Craftmanship

JUNE 19, 2015

Over the long haul, your B2B firm must communicate directly, consistently and effectively with its clients, prospects, referral sources and employees. This is an easy concept to understand, but it’s the exception rather than the rule in B2B marketing.

B2B Thought Leadership 100

B2B Thought Leadership B2B Word of Mouth Thought Leadership 100

Marketing Craftmanship

APRIL 29, 2013

MYTH #3: A Newsletter is a Cost-Effective Marketing Tactic. If your firm’s traditional and social media marketing tactics do not serve as catalysts to drive Face-to-Face discussions and Word-of-Mouth referrals, then their “cost-effectiveness” can never be measured on a meaningful basis.

Newsletter 100

Newsletter Word of Mouth B2B Thought Leadership Thought Leadership 100

Marketing Craftmanship

JUNE 7, 2011

More importantly, let’s assume this “Snob Effect” on online customer reviews has implications in other businesses, where socio-economics and personal status are factors in the selection of a product or service, and where online customer reviews for those businesses are readily available.

Ethics 100

Ethics Opinions Blogger Marketing Proposals 100

Marketing Craftmanship

NOVEMBER 17, 2011

Firms that are most successful in consistently making the short list apply the following disciplines: STRONG CRM – Effective database management is essential for firms that are serious about communicating with clients, prospects and referral sources.

Sales Cycle 100

Sales Cycle Marketing Management Lead Nurturing Sales Qualified Leads 100

Marketing Craftmanship

NOVEMBER 18, 2013

Armed with objective evidence that supports the inclusion of PR as a best practice of corporate governance, the profession will have a solid platform that resonates with CXOs.

Public Relations 100

Public Relations Work Management PR Ethics 100

Marketing Craftmanship

JUNE 28, 2016

It provides an opportunity to stand out from the crowd, to express yourself more effectively, and to make an impression that’s likely to be remembered. Ink on Paper lives on a canvas of unlimited graphic possibilities, in terms of size, shape, color and physical features. Permanence – People scroll through computer screens at hyper-speed.

B2B Marketing 100

B2B Marketing B2B Paper Work Management 100

Marketing Craftmanship

OCTOBER 14, 2014

One example of effective B2B intrinsic selling involved Phibro Energy’s introduction of energy derivatives…which enabled large companies to manage price risk related to gasoline, jet fuel and heating oil. Would a company ever publish examples of its past work that were not portrayed as highly successful?).

Case Study 100

Case Study Case Studies Studies B2B Thought Leadership 100

Marketing Craftmanship

MAY 17, 2011

For companies that rely on TV or the Internet to communicate with consumers, these findings regarding the physical behavior of multi-media multitaskers raise questions about the effectiveness of both channels as a means to garner the attention of potential customers.

Media 100

Media Multi-Channel Television marketing Social Networks 100

Marketing Craftmanship

DECEMBER 30, 2013

The goal should be to create an arsenal of effective credibility tools; not simply to generate clippings to hang like hunting trophies in the “Media” section of a website. This zero sum game is also played in social media, where scorecards of “likes” and “followers” are used as hollow substitutes for meaningful business metrics.

PR 100

PR Advertorials Merchandising Paid Search Agency 100

Marketing Craftmanship

AUGUST 14, 2015

Effective 3rd party endorsements – embodied within media coverage of your firm, a video featuring an investor, or highlights of your presentation at an industry seminar – provide your target audiences with information that appears objective and believable.

Word of Mouth 100

Word of Mouth Validation Opinions Marketing 100