effective 
Lattice
DECEMBER 2, 2019
What intent data is and how we are using it to speak effectively with our prospects about their pains, concerns and needs — and drive more meetings and sales as a result.
Lattice
SEPTEMBER 26, 2016
How Predictive Drives Value at Every Stage of the Revenue Cycle NEW RESEARCH SHOWS THAT PREDICTIVE MARKETING TOOLS HELP MARKETERS GROW REVENUE.
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Lattice
OCTOBER 24, 2018
Improving Marketing Effectiveness: Marketing And Sales Alignment According to Forrester Research, 92 percent of B2B organizations struggle with.
Lattice
OCTOBER 29, 2019
An account-based marketing (ABM) approach has been essential here at LatticeEngines for effectively connecting with, engaging and penetrating accounts. In this post, I’m going to give you an inside look at how our SDR team incorporates into our ABM program and show you how they’ve become an essential channel for us.
Lattice
APRIL 13, 2016
In order to create authentic and effective agile marketing and sales strategies that are aligned with the needs of the buyer, companies need to consider the following: How authentic storytelling sets the tone. Unfortunately, many organizations are still using traditional sales and marketing models, which were developed for a different time.
Lattice
JULY 19, 2016
Matching tactics to customer journey: Companies have a number of different tactics they use to move buyers through a sales cycle, such as digital advertising, and they need data to make these tactics more targeted and effective.
Lattice
DECEMBER 15, 2015
Lattice’s work with leading enterprises across several industries shows that, like with any other high impact initiative, realizing the full potential of a predictive program requires thoughtful preparation and effective change management.
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